How the Client Experience Defines the New ROI of Social Business – Finally, A New KPI in the Making
MAY 21, 2014
How the Client Experience Defines the New ROI of Social Business. The dialogue has evolved, although we may at times still have the impression we are running a circus, as Carrie Young brilliantly indicated in “ Social ROI = Return On Insanity ” This happens when we stop thinking outside of the box and the inertia kicks in that’s so pernicious in the business world: only measuring the low hanging fruit. He can also be contacted over in Twitter at @elsua or Google Plus. .