Scenarios for the downfall of Facebook and a new landscape for social networks
JULY 24, 2012
In question time after my keynote I was asked whether Facebook will still be the dominant social network in 5 years. However given the current market landscape and trends over the last couple of years, the most likely outcome is that Facebook will still dominate. In this case, we need to tell a credible story on how Facebook loses its predominant position in social networks. It seems very unlikely that Twitter will seek to become a broad-based social network.