Wed.Nov 27, 2019

we are the internet

Harold Jarche

I read the The Cluetrain Manifesto online in 1999, and later purchased the book. Even though the authors stated that it was not a business book, it provided a good lens though which to view our networked world at the time. I did not agree with all the theses but the book was still worth it. What I remember most is the first of the 95 theses — “Markets are conversations.” ” One of my favourite paragraphs was in the last chapter.