Facebook’s shark-jump advertising moves

Doc Searls

I just looked up facebook advertising on Google News , and got these results: More Facebook Ads Are Coming, Your Friends Will Finally Hit Delete. Disruptions: As User Interaction on Facebook Drops, Sharing … New York Times (blog)-Mar 3, 2013.

Facebook as a blogging platform

Euen Semple

Blogging is still one of the most useful and fun things you can do. I still blog at The Obvious? Each time social networks die and we all move on my blog is still there. As people have moved into places like Facebook and Twitter the energy has moved away from blogging to some extent. I, like many bloggers, used to post links to my blog posts on Facebook or Google+. So I started posting the entire content of my blog posts on Facebook and Google+.

Trending Sources

Facebook Brand Pages: How To Be Ready

Beth Kanter

“ If Facebook does decide to flip a switch faster than expected and your nonprofit isn’t the first, will that spell disaster instead of success? Fast implementation is less important than being effective and strategic – so stay calm. Source: Mari Smith.

Blogging angst

Euen Semple

My friend Dave Tebbutt is wondering whether to give up his blog or not. Many of us over the years go through periods of questioning why we blog and if it is worth it. For me the biggest reason to blog is personal. If I don’t blog I don’t think as much, or at least not with as much focus. I don’t think it even matters where you blog these days. This is because just linking to my blog posts seemed unreasonable.

What blogging was

David Weinberger

At a recent Fellows Hour at the Berkman Center the topic was something like “Whatever happened to blogging?,” ” with the aim of thinking about how Berkman can take better advantage of blogging as a platform for public discussion. They asked me to begin with some reflections on what blogging once was, because I am old. I understand that I’m reporting on how blogging looked to someone in a highly privileged position. My blog was me.

How A Small Nonprofit Effectively Used Facebook Ads

Beth Kanter

Facebook ads are similar to Google ad words in that there is a bidding system. Facebook has “ sponsored stories ” which can increase visibility in newsfeeds as well as “engagement” ads that let people click and like your brand page.

How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change

Beth Kanter

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. In late September news trickled out about a change in Facebook’s Edgerank algorithm that was causing big drops in reach for many branded pages. Blog posts.

Our Three Young Children Blog … Here’s Why

Dan Pontefract

” Denise and I, as parents of the three goats (now aged, 10, 7 and 6) happily encourage them to publicly blog at their own domains: www.clairepontefract.com. Blogging inspires creativity. We’re proud they love writing on their blogs.

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth Kanter

Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points. Here’s some tips on providing powerful content for your Facebook channel that you can improve with measurement.

The Soothing Effect of Blogging

Luis Suarez

It’s hard to believe, even for myself, how the last time I wrote a blog post over here was a bit over two months ago. However, it doesn’t even feel totally awkward, as it used to be in the past, whenever I embarked on a longish blogging hiatus of sorts.

Message It: How to Make the Most of Your New Facebook Page

Beth Kanter

Note from Beth: I’ve been working with John Haydon over the past week to get my Facebook Page ready to go (and it’s gonna rock can’t wait to show it off!). As part of the process, I’ve been looking at what other nonprofits have done to get ideas.

Reclaim Blogging – On Why Your Blog Still Is Your Best Personal Branding Social Tool

Luis Suarez

Interestingly enough, plenty of people have been questioning whether, now that we have got Google Plus as well, it makes sense to dump your own blog in favour of your social activities in the various social networking sites. This blog.

Tools 122

Facebook provides more this-like-that instead of this-oh-that! (Or relevancy, interestingingness, and serendipity)

David Weinberger

Facebook has announced that it’s going to start adding to your newsfeed stories that you don’t know about but that are on the same topic as ones you follow. Facebook has opted for relevancy.

Getting Insight from Facebook Insight Requires Sense Making Skills

Beth Kanter

Let’s dissect an act of sense-making using Facebook Insights. Your Facebook Insights analytics programs is most likely going to give you some “associated metrics.” [link].

Tools 29

A Dog Named Red Helps Best Friends Animal Society Get Results on Facebook

Beth Kanter

For several years now, nonprofits have been investing time, energy and money building Facebook pages and working to engage supporters on Facebook. Others have spent tens of thousands of dollars to build custom Facebook apps from scratch.

How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer

Beth Kanter

How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. By now you must have heard the announcement that by the end of March all pages on Facebook will be rolling over to the new timeline look.

When Is One Million Fans on Facebook Worth More Than A Million Bucks?

Beth Kanter

the Humane Society of United States reached 1 million fans on its Facebook Page. Facebook alone doesn’t do get an engaged crowd that takes action. Their CEO shot a video and blogged about the milestone. HSUS Director of Emerging Media Carie Lewis Celebrates.

Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?

Beth Kanter

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle.

Blogs in Education

Stephen Downes: Half an Hour

What is a Blog? A blog is a personal website that contains content organized like a journal or a diary. Readers catch up with blogs by starting at the top and reading down until they encounter material they’re already read. Though blogs are typically thought of as personal journals, there is no limit to what may be covered in a blog. While the earliest blogs were created by hand, blogging becam widely popular with the advent of blog authoring tools.

Reflections on Ten Years of Blogging

Irving Wladawsky-Berger

Friedman’s words came to mind as I was reflecting on the evolution of blogging since I posted my first blog in May of 2005. The advent of easy-to-use tools and platforms brought blogging to a much larger, non-technical population.

Making Facebook Groups Rock for Nonprofits – Guest Post by Miriam Brosseau

Beth Kanter

Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans , or to cultivate and support a brand ambassadors group. Photo by Laughing Squid.

Facebook + WhatsApp means it’s time to double down on new investments

Doc Searls

Over on the ProjectVRM blog I make a long-form case for why Facebook buying WhatsApp for $19 billion dollars in cash and stock is a Good Thing. Stop right now and read Four Numbers That Explain Why Facebook Acquired WhatsApp , a post by Sequoia Capital , WhatsApp’s main VC. Here I’ll make the case for why it should uncork a fresh wave of investment in start-ups and innovation at already-ups. Payments are headed to mobile, for real.

Using Facebook Groups for Deeper Engagement with Audience or Your Peers

Beth Kanter

Note from Beth: Facebook Groups can be used to help build communities and for deeper engagement and learning with your audience or peers. I invited Lisa to reflect on her experience and share some advice as a blog post. Unfortunately Facebook doesn’t (yet?)

Blogging is fragmenting into multi-platform content creation – long live blogging!

Ross Dawson

Drawing on a new Pew Internet report on Social Media & Mobile Internet Use Among Teens and Young Adults , The New York Times headline is: Blogs Wane as the Young Drift to Sites Like Twitter. First , blogs are not waning. All the major blogging platforms are growing.

Seven Ways to Make Sure Your Blog Gets Noticed

Beth Kanter

” My colleagues at Momsrising, the poster child for Networked Nonprofits, offered this amazing guest post filled with great tips on how to get your blog noticed. After initially promoting the blog carnival on our network, which has a social media reach of 3.5

Applying Avinash Kaushik’s Best Social Metrics Framework for the New Facebook Insights Data

Beth Kanter

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?”

Face Off for Facebook?

Martijn Linssen

why not both Home About Contact Friday, 23 April 2010 Face Off for Facebook? Theres a lot of talk about Facebook. Theres a lot of numbers about Facebook too. I see Tweeps all over the place, they get around, they engage, they read, write and comment to blogs.

The Evolution of My Complex Relationship with Blogging

Irving Wladawsky-Berger

From time to time, I like to reflect on my feelings about blogging, and then write about them in an entry in my blog. I have not done so in a while, and it has now been just about six years since I started this blog, so I thought that it would be a good time to return to the subject. I started blogging at the urging of colleagues at IBM. For several years my friend and colleague John Patrick had been urging me to start a blog. I write this blog.

New Facebook Brand Page for Beth’s Blog: With A Little Help from My Friends

Beth Kanter

Like many of you, when Facebook unveiled the new brand page guidelines – I was stressed out. With a big training project in the Middle East less than a week away, I was short on time. Results” that describes what people do on my Facebook page (I hope).

Making Business Sense of Social Media and Social Networking – Is Blogging Dead?

Luis Suarez

His article surely is a must-read, not only because it covers a good number of the entries which have been trying to kill blogging from as early as 2007, but also because of his conclusion, which is one of my favourites as well for a good number of subjects nowadays: it depends.

Egypt: Cairo, tens of thousands of people protesting

Martijn Linssen

Twitter has been reported to be down in Egypt, but protesters are using proxy sites and other means to get tweets, Facebook updates, pictures and videos out of the country and spread immediately. Business or Pleasure? -

Two Very Incredible & Courageous Women

Dan Pontefract

Given her background, are you surprised to learn she is openly blogging at a site she calls, “ Heart Failure to Harvard ?” Dan''s Related Posts: It’s About Leadership: Ryder Hesjedal & the Giro d’Italia Win Is Facebook a Narcissistic Walled Garden?

Facebook now 0.1% less Orwellian

David Weinberger

We should be grateful that Facebook has renamed its Internet access service from Internet.org to Free Basics by Facebook. The idea is that if you’re in the developing world, you’ll get access to the “Internet” which is really access to Facebook and all that it permits. The Facebook service is to the Internet as Snickers is to lunch: a poor replacement that lacks all of the essential elements that make a lunch a lunch and the Internet the Internet.

Getting More Value from Your Social Media

Kevin Wheeler

Home About Future of Talent Subscribe Over the Seas Thoughts on Recruiting, Learning and Other Things as I Ramble around the World Getting More Value from Your Social Media by Kevin Wheeler on November 24, 2010 Platforms such as Facebook, LinkedIn, Twitter and a variety of proprietary platforms are becoming core to successful recruiting, learning, relationship building, and marketing. To assume that everyone is connected, has a Facebook profile and uses LinkedIn is flawed.

ROI 36

In Honour of Ada Lovelace

Dan Pontefract

When Claire – our eldest of three children – asked me one day if she could have her own blog, given she saw ‘ Daddio ’ doing it on a ‘more-than-regular-basis’, the answer was rather obvious. He had started his own blog six months earlier.)

Comparing Facebook influence to Twitter's: #FBRATE

Martijn Linssen

Comparing that to my calculations of active Facebook users ( thank you Facebook for being so Open about it! ), there are 260 million active Facebook users at max: 2 times the monthly unique visitors So, there are 13 times as many active Facebook users, as there are Twitter users.

Facebook Groups: their own Trojan Horse

Martijn Linssen

why not both Home About Contact Thursday, 7 October 2010 Facebook Groups: their own Trojan Horse When Facebook announced their Facebook Groups yesterday, I had a funny feeling. A typical Facebook whoopsey-doopsey? Business or Pleasure? -

More facebook

George Siemens

One of the best descriptions of facebook that I’ve seen (on a blog comment somewhere) was: CIA+McDonald’s=Facebook. This formula addresses the secret and intrusive aspect of Facebook…and draws attention to broad appeal and exceptional ease of use/access. But Facebook is another matter – breaking trust with users by repeated violations of privacy (bypassing the opt-in approach generally expected with privacy changes).

Favourite Posts of 2013 That I Wrote & Published

Dan Pontefract

I thought it to be somewhat innovative to announce my new role and retirement from the old role at TELUS through my blog. Is Facebook a Narcissistic Walled Garden? Our Three Young Children Blog … Here’s Why. Should Companies Allow Facebook at Work?

Facebook, filtering, polarization, and a flawed study?

David Weinberger

Facebook researchers have published an article in Science, certainly one of the most prestigious peer-reviewed journals. It concludes (roughly) that Facebook’s filtering out of news from sources whose politics you disagree with does not cause as much polarization as some have thought. The post Facebook, filtering, polarization, and a flawed study? appeared first on Joho the Blog