Five Ways People Adopt And Love Change
OCTOBER 25, 2013
Luckily, a communications expert named Everett Rogers looked deep and long at how human beings actually look at and choose to adopt something new and innovative. I love this because Rogers doesn’t look at what sells, but at what actually gets adopted and really, truly used. I’ve found his 5 Factors most useful not near the completion of a program of work, but from the very start to consider onboarding and adoption just as much as a part of the experience as everyday use.