How to Transform a “Big, Old” Company into an Agile Digital Business
NOVEMBER 4, 2019
“As consumers, we take digital technologies for granted… We don’t wonder why these things are possible; we simply expect them,” said Designed for Digital a recently published book by Jeanne Ross , Cynthia Beath , and Martin Mocker in its Preface. Many of these established companies have already deployed mobile apps, cloud computing and data analytics, and have brought to market a variety of digital products and services. What does designed for digital mean?