The Connection Between Narrative and Purpose
JULY 19, 2017
Narrative and purpose. These are two widely used words in business and life, yet they’re often loosely used. They’re really important words, so I want to at least clarify how I use them, because I think meaning matters. Defining terms. I’ve been exploring narrative for years, but I have a very specific meaning for the word. As those who have followed me know, I make a key distinction between stories and narratives that I’ve explored here and here.