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Figuring Out Content Strategy

Adaptive Path

I honestly can’t understand how I’ve gone as long as I have without really digging into content strategy; it just seems so obvious now.

Content Curators

Dan Pontefract

In a world where the pure volume of digital content swells with each passing day, we mustn’t cave into a digital only existence.

a simpler approach to content management

Harold Jarche

There is relevant and irrelevant content. The relevant content is often found through referrals. The best example of a CMS is the Web.

Pulling informal learning

Harold Jarche

Informal learning is mostly Pull. Connections are more important than content in the networked enterprise. Informal Learning

Content Curation Primer

Beth Kanter

What is Content Curation? The work involves sifting, sorting, arranging, and publishing information. Why is Content Curation Valuable?

Will Content Blocking push Apple into advertising’s wheat business?

Doc Searls

The company is also taking sides against both — especially adtech — by supporting Content Blocking in a new breed of mobile phone apps we can expect to see in iOS 9 , Apple’s next mobile operating system, due next month. Yet Content Blocking should stop iAd ads as dead as all the rest, one would assume. Plain and simple.

Under the ‘Content’ Cover

Clark Quinn

Too often I see instructional design training and tools, in addition to talking about ‘objectives’ and ‘assessment’ (which I tend to call ‘practice’, for hopefully obvious reasons), talking about ‘content’. So if we’re not scaffolding here, we run the risk of creating content that may be well-written, but isn’t well- designed. Right?

Informal Learning – the other 80%

Jay Cross

The start-up stiffed me but the paper morphed into the Informal Learning book. Informal Learning – the other 80%. Execution is the goal.

Content and continuous learning: The cornerstones of a learning architecture

Xyleme

A seemingly inevitable aspect of bolstering L&D organizations and creating a more robust learning architecture is content. Key takeaways.

What Comes First, Content Creation or Curation?

Beth Kanter

A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation.

Apple’s content blocking is chemo for the cancer of adtech

Doc Searls

That’s why they’re enabling “content blocking” in iOS 9 (the new mobile operating system that will soon go in your iPhone and iPad). Says Apple , “Content Blocking* gives your extensions a fast and efficient way to block cookies, images, resources, pop-ups, and other content.”

Controversy over Informal Learning

Jay Cross

When the book on informal learning came out, nay-sayers attacked me as some kind of loony. Can informal learning do any worse? Not much.

Content Strategy, Creation, Organization, and Measurement

Beth Kanter

So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.”

It’s not about the content

Jay Cross

For any given subject, they planned to write the initial content themselves to insure it was the very best. What did I think? Reality is messy.

Does Extreme Content Delivery = Learning?

Beth Kanter

Or do you learn better when you get a chance to process the content every 15 minutes by thinking about it quietly or talking with a peer?

The top 10 opportunity costs for single source content strategy

Xyleme

When you think about your company''s digital learning content strategy, what''s the first thing that comes to mind? Virtual Classrooms?

Cost 78

single-source learning content development…

Xyleme

Open the Instructor Guide make the change Open the Student Guide, make the same changes Open the PowerPoint, make the same changes… oh just thought of a better way to say that (repeat steps 1 and 2) Open the Web Course and make the same change Save and deploy Oops, someone noticed a error in the new content…. EEEKKKKK! Well help is here.

How Nonprofits Get Significant Value from Content Curation

Beth Kanter

The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Instead, content curation helps us keep focused.

7 Fantastic Free or Low Cost Sources To Get Images for Your Content Strategy

Beth Kanter

Images, visuals, videos, and infographics are being staples of nonprofit’s content strategy, especially for social channels.

Cost 54

3 reasons to change your learning content management strategy now

Xyleme

The technology market research firm Radicati Group estimates the enterprise content management market will bloom from $5.1 billion by 2017.

7 Tips To Help You Focus In Age of Distraction: Are You Content Fried!

Beth Kanter

Then there’s the whole other world of organizational content that you need to consume or create to get stuff done!

The Unexpected Benefits From Content Curation

Beth Kanter

In January of this year, I predicted that 2012 would be the year of content curation. ContentMore about that later.

Are You Content Creation Impaired? Here’s Some Tips and Resources

Beth Kanter

Content Marketing: Overviews, Context, and Frameworks. The post starts with a quick video giving you the history of content marketing.

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth Kanter

Content Analysis of Comments on post and shares. I also pay attention to and test these variables: Time of Day, Day of Week, Content Type.

Content Curation for Nonprofits – Notes from #13ntccur8

Beth Kanter

The session was designed to balance content delivery with peer interaction. ” Content from where I found this excellent resource.

Pinterest: A Tool To Curate Relevant Visual Content for Your Audience

Beth Kanter

But if you want to be successful, you must curate and share relevant content. Content VisualMy Pinboards on Pinterest. Source: Elad Blog.

If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Content Strategy

Beth Kanter

Participants at FFL Training Doing Content Strategy Brainstorm. ContentThe LightBox Collaborative 2013 Editorial Calendar is here!

What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet?

Beth Kanter

Content Curation for Nonprofits. This area, content curation , is a social media competency that I’m focusing in my own learning and teaching.

Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference

Beth Kanter

Robin Good , one of the best content curators on the planet, will join me via skype from Italy. ContentAnyone can send a link.

Learning Content Management Systems (LCMS) for Managing Course Assets

Tony Karrer

I received an inquiry from a reader at a large company that is continuously working on large projects with lots of course content running around. Along the way, a lot of the LCMS products on the market have become more about a kind of authoring approached with content stored in a database that is transformed into courseware.

Don’t be Complacent and Content

Clark Quinn

While it’s a vendor-driven show, there were several valuable presentations and information to help get clearer about designing content.

NTEN Webinar Reflections and Resources: The Unanticipated Benefits of Content Curation

Beth Kanter

The Unanticipated Benefits of Content Curation. They key point I wanted to make was that content curation is not social sharing. Conten

From Content to Experience

Clark Quinn

A number of years ago, I said that the problem for publishers was not going from text to content (as the saying goes), but from content to experience. And is this content aligned to that skill? It’s really hard to get arbitrary information in the head. So, create experiences, not content. design strategy

Workshop content: Creating results using social media – the HR perspective

Ross Dawson

I thought I would share the visual content we will be using during the workshop. Workshop: Creating Results With Social Media in HR.

experience-sharing vs information-sharing

Harold Jarche

Useful content doesn’t come up by magic. Content also doesn’t come up as a result of an imposed structure. Content arrives on platforms because some people feel a strong ownership for it and believe that there’s value in sharing it. Tag clouds help create a map for users so they can browse through the content.

How To Recognize Great Content Curation: Curating Curators

Beth Kanter

Content curation: Best practices. Dilbert characters are talking about content curation. Scoop.It Everyone can be a content curator!

Open strategy: News Limited shares its inspirations on the future of paid content

Ross Dawson

So once again hats off to News Limited for sharing this useful information with the world at large. However the reality is that almost none do.

IBM’s Lotusphere 2011 Highlights – People-Centric vs. Content-Centric by Louis Richardson

Luis Suarez

Welcome to the successful transformation from a content-centric organisation to a people-centric one! Not the content they produce.

Content Curation: Are You A Fire Hose or A Focusing Lens?

Beth Kanter

Does your nonprofit do content curation as part of its content strategy? ContentFlickr Photo by Salendron.

Pluck 24

How to support informal learning

Jay Cross's Informal Learning

Cross is a champion of informal learning, Web 2.0, They are currently refining informal/web 2.0 Tags: Informal Learning Interview.