Figuring Out Content Strategy
FEBRUARY 25, 2016
I honestly can’t understand how I’ve gone as long as I have without really digging into content strategy; it just seems so obvious now.
JUNE 13, 2011
In a world where the pure volume of digital content swells with each passing day, we mustn’t cave into a digital only existence.
a simpler approach to content management
JANUARY 18, 2015
There is relevant and irrelevant content. The relevant content is often found through referrals. The best example of a CMS is the Web.
Pulling informal learning
JUNE 4, 2012
Informal learning is mostly Pull. Connections are more important than content in the networked enterprise. Informal Learning
Content Curation Primer
OCTOBER 4, 2011
What is Content Curation? The work involves sifting, sorting, arranging, and publishing information. Why is Content Curation Valuable?
Will Content Blocking push Apple into advertising’s wheat business?
AUGUST 29, 2015
The company is also taking sides against both — especially adtech — by supporting Content Blocking in a new breed of mobile phone apps we can expect to see in iOS 9 , Apple’s next mobile operating system, due next month. Yet Content Blocking should stop iAd ads as dead as all the rest, one would assume. Plain and simple.
Under the ‘Content’ Cover
NOVEMBER 10, 2015
Too often I see instructional design training and tools, in addition to talking about ‘objectives’ and ‘assessment’ (which I tend to call ‘practice’, for hopefully obvious reasons), talking about ‘content’. So if we’re not scaffolding here, we run the risk of creating content that may be well-written, but isn’t well- designed. Right?
Informal Learning – the other 80%
APRIL 16, 2013
The start-up stiffed me but the paper morphed into the Informal Learning book. Informal Learning – the other 80%. Execution is the goal.
Content and continuous learning: The cornerstones of a learning architecture
AUGUST 8, 2014
A seemingly inevitable aspect of bolstering L&D organizations and creating a more robust learning architecture is content. Key takeaways.
What Comes First, Content Creation or Curation?
JANUARY 24, 2012
A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation.
Apple’s content blocking is chemo for the cancer of adtech
AUGUST 26, 2015
That’s why they’re enabling “content blocking” in iOS 9 (the new mobile operating system that will soon go in your iPhone and iPad). Says Apple , “Content Blocking* gives your extensions a fast and efficient way to block cookies, images, resources, pop-ups, and other content.”
Controversy over Informal Learning
APRIL 28, 2012
When the book on informal learning came out, nay-sayers attacked me as some kind of loony. Can informal learning do any worse? Not much.
Content Strategy, Creation, Organization, and Measurement
JANUARY 25, 2013
So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.”
It’s not about the content
AUGUST 23, 2011
For any given subject, they planned to write the initial content themselves to insure it was the very best. What did I think? Reality is messy.
Does Extreme Content Delivery = Learning?
MAY 23, 2013
Or do you learn better when you get a chance to process the content every 15 minutes by thinking about it quietly or talking with a peer?
The top 10 opportunity costs for single source content strategy
JUNE 13, 2014
When you think about your company''s digital learning content strategy, what''s the first thing that comes to mind? Virtual Classrooms?
single-source learning content development…
MARCH 13, 2009
Open the Instructor Guide make the change Open the Student Guide, make the same changes Open the PowerPoint, make the same changes… oh just thought of a better way to say that (repeat steps 1 and 2) Open the Web Course and make the same change Save and deploy Oops, someone noticed a error in the new content…. EEEKKKKK! Well help is here.
How Nonprofits Get Significant Value from Content Curation
DECEMBER 17, 2013
The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Instead, content curation helps us keep focused.
7 Fantastic Free or Low Cost Sources To Get Images for Your Content Strategy
AUGUST 27, 2013
Images, visuals, videos, and infographics are being staples of nonprofit’s content strategy, especially for social channels.
3 reasons to change your learning content management strategy now
MAY 2, 2014
The technology market research firm Radicati Group estimates the enterprise content management market will bloom from $5.1 billion by 2017.
7 Tips To Help You Focus In Age of Distraction: Are You Content Fried!
SEPTEMBER 29, 2011
Then there’s the whole other world of organizational content that you need to consume or create to get stuff done!
The Unexpected Benefits From Content Curation
JUNE 7, 2012
In January of this year, I predicted that 2012 would be the year of content curation. ContentMore about that later.
Are You Content Creation Impaired? Here’s Some Tips and Resources
FEBRUARY 22, 2012
Content Marketing: Overviews, Context, and Frameworks. The post starts with a quick video giving you the history of content marketing.
How To Use Facebook Metrics To Give Your Audience the Content They Want Most
FEBRUARY 16, 2012
Content Analysis of Comments on post and shares. I also pay attention to and test these variables: Time of Day, Day of Week, Content Type.
Content Curation for Nonprofits – Notes from #13ntccur8
APRIL 30, 2013
The session was designed to balance content delivery with peer interaction. ” Content from where I found this excellent resource.
Pinterest: A Tool To Curate Relevant Visual Content for Your Audience
JANUARY 10, 2012
But if you want to be successful, you must curate and share relevant content. Content VisualMy Pinboards on Pinterest. Source: Elad Blog.
If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Content Strategy
JANUARY 14, 2013
Participants at FFL Training Doing Content Strategy Brainstorm. ContentThe LightBox Collaborative 2013 Editorial Calendar is here!
What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet?
JANUARY 30, 2012
Content Curation for Nonprofits. This area, content curation , is a social media competency that I’m focusing in my own learning and teaching.
Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference
JANUARY 19, 2012
Robin Good , one of the best content curators on the planet, will join me via skype from Italy. ContentAnyone can send a link.
Learning Content Management Systems (LCMS) for Managing Course Assets
JANUARY 24, 2011
I received an inquiry from a reader at a large company that is continuously working on large projects with lots of course content running around. Along the way, a lot of the LCMS products on the market have become more about a kind of authoring approached with content stored in a database that is transformed into courseware.
Don’t be Complacent and Content
OCTOBER 27, 2011
While it’s a vendor-driven show, there were several valuable presentations and information to help get clearer about designing content.
NTEN Webinar Reflections and Resources: The Unanticipated Benefits of Content Curation
JULY 13, 2012
The Unanticipated Benefits of Content Curation. They key point I wanted to make was that content curation is not social sharing. Conten
From Content to Experience
JUNE 3, 2014
A number of years ago, I said that the problem for publishers was not going from text to content (as the saying goes), but from content to experience. And is this content aligned to that skill? It’s really hard to get arbitrary information in the head. So, create experiences, not content. design strategy
Workshop content: Creating results using social media – the HR perspective
OCTOBER 11, 2011
I thought I would share the visual content we will be using during the workshop. Workshop: Creating Results With Social Media in HR.
experience-sharing vs information-sharing
OCTOBER 14, 2011
Useful content doesn’t come up by magic. Content also doesn’t come up as a result of an imposed structure. Content arrives on platforms because some people feel a strong ownership for it and believe that there’s value in sharing it. Tag clouds help create a map for users so they can browse through the content.
How To Recognize Great Content Curation: Curating Curators
NOVEMBER 10, 2011
Content curation: Best practices. Dilbert characters are talking about content curation. Scoop.It Everyone can be a content curator!
Open strategy: News Limited shares its inspirations on the future of paid content
NOVEMBER 25, 2011
So once again hats off to News Limited for sharing this useful information with the world at large. However the reality is that almost none do.
IBM’s Lotusphere 2011 Highlights – People-Centric vs. Content-Centric by Louis Richardson
FEBRUARY 18, 2011
Welcome to the successful transformation from a content-centric organisation to a people-centric one! Not the content they produce.
Content Curation: Are You A Fire Hose or A Focusing Lens?
DECEMBER 12, 2011
Does your nonprofit do content curation as part of its content strategy? ContentFlickr Photo by Salendron.
How to support informal learning
Jay Cross's Informal Learning
JULY 12, 2010
Cross is a champion of informal learning, Web 2.0, They are currently refining informal/web 2.0 Tags: Informal Learning Interview.