Why microblogging has moved to the heart of enterprise social initiatives
Trends in the Living Networks
DECEMBER 12, 2012
I recently wrote Why conversational skills are needed to create a high-performance, engaged, networked organization , reflecting on an executive roundtable discussion I lead as part of the 21st anniversary celebrations of the Graduate School of Business of the University of New England. Of all the social media platforms microblogging is the most akin to conversation,” he said. It needs to be a central element to building successful social business.