The Connection Between Narrative and Purpose
JULY 19, 2017
Both narrative and purpose can be crafted at the level of each of us as individuals, organizations and broader social entities like cities, religions and movements. It’s directed to the people within the organization although it can be useful in helping others outside the organization (e.g., investors, partners, customers) to better understand what the organization is trying to achieve. They instill loyalty in a growing number of people outside the organization.