The focus of big data should be creating value FOR customers
OCTOBER 1, 2014
In the mid-1990s I became involved in knowledge management. So I wrote my first book, Developing Knowledge-Based Client Relationships , to frame knowledge as primarily about creating value WITH the customer. Big Data is one of the hottest trends at the moment, as shown in this Google Trends chart below. However much of the big data discussion is about how to market better to customers, gathering data ABOUT them so companies can sell more to them.