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Making Business Sense of Social Media and Social Networking – Twitter For Business

Luis Suarez

Yesterday evening, my time, I attended a rather interesting webcast with Sandy Carter , IBM’s Worldwide Sales Vice President, IBM Social Business, Collaboration, and Lotus Sales and Evangelism, along with Jeremiah Owyang , Industry Analyst at Altimeter Group , on the topic of Why Be Social? Will Social Software follow the same trend? Will social networking tools become our next Pandora’s Box, just like email is today for most of us?