A frustrated question (but answers are welcome)

Dave Snowden

One of the things I would be really interested to find out is just how much money they are spending on questionnaires and focus groups and to what effect? I've had several meetings with people in local and provincial government over the last few days. Everyone seems to know they don't work, but the orthodoxy says they have to be done.

SenseMaker® in marketing

Dave Snowden

It's taken a bit of time but we are starting to make breakthroughs in marketing with one expert suggesting that SenseMaker® will replace focus groups and polling, although he did add that vested interests may try and prevent that! That is something you don't find with collections of stories/anecdotes through direct questions and workshops which really don't move the agenda on that much from focus groups.


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We see dead people

David Weinberger

Mr. Shyamalan, your focus group results are in. Last night, we went to the movies, and the small crowd in the theater watched a really good trailer. People trapped in an elevator. Lights out. A shriek. Lights on. Someone’s been wounded. A confrontation. A flash. The elevator jerks. A sudden noise. The trailer completely shut off the pre-show banter around us. Then a title screen came up, simple white lettering on a black background: “From the mind of M.

Puppetry of the Meanest

Dan Pontefract

In it the authors note: Based on qualitative data gathered from focus groups, narrative interviews, and target drawings, the analysis describes how bullying can feel like a battle, water torture, nightmare, or noxious substance. Corporate bullies. I’m fed up with them. In 2006, Sarah J. Tracy, Pamela Lutgen-Sandvik and Jess K.

Five Uses for Virtual Worlds in the Workplace

Dan Pontefract

You could conduct focus groups, instructor-led learning sessions, widget/gadget/service demonstrations, or through the use of contests a way to recognize customers or at least appreciate their business. You're reading fresh content from Dan Pontefract at Brave New Org: For the past two and half years at my real job as the head of learning and collaboration, we’ve been early adopters of a virtual world product called AvayaLive Engage , developed by a company named Avaya.

Steve Jobs – My Favourite Beatle

Dan Pontefract

Likewise, Steve dreamed up the music our society wanted to listen to next, devoid of focus groups or reviews. The Fab Four; Steve Jobs, Bill Gates, George Lucas and Steven Spielberg were a band like no other. As someone born in 1971, they are my generation’s Fab Four. Steve, the raw but brilliant and creative ring leader was Lennon. Bill, the melodic but safe visionary was McCartney. George matched his namesake with ingenuity & worldly thinking.

Insights on using crowdsourcing for marketing

Trends in the Living Networks

It is persistent rather than a one-off survey or focus group. As I will be running a Crowdsourcing for Marketing workshop in New York this Thursday, I was keen to attend the Marketing session at CrowdConf today. Here are brief notes from the speakers through what was an excellent panel discussion: Neil Perry, CEO, Poptent. A key to getting quality contribution is giving education. They are junior filmmakers, so they want tips, contributed by veterans.

Survey 110

The poverty of modern debate

Dave Snowden

What really incensed me was the news on focus groups conducted by the Tory party. According to the Independent they have been running video tapes of the Ed Millibrand, Leader of the Opposition and the Labour Party to groups of voters and have discovered that the long people listen to him the more they thinks he makes sense. Luckily I attempted an on line checkin yesterday as otherwise I would not have discovered that I had been booked to return on Sunday rather than Saturday.

Five Uses for Virtual Worlds in the Workplace

Dan Pontefract

You could conduct focus groups, instructor-led learning sessions, widget/gadget/service demonstrations, or through the use of contests a way to recognize customers or at least appreciate their business. For the past two and half years at my real job as the head of learning and collaboration, we’ve been early adopters of a virtual world product called AvayaLive Engage , developed by a company named Avaya.

Try Implementing Flexible Work Options to Increase Employee Engagement

Dan Pontefract

The study included focus groups and quantitative research to compare office resident, home, and mobile knowledge workers. We are in the midst of one of the greatest eras of technological, social and cultural change. Today, mobile and other technologies keep us constantly connected, and this shift has affected how we interact with our families, how we spend our leisure time, and naturally, how we work.

Who Are Our Students? Bridging Local and Global Learning Communities

Stephen Downes: Half an Hour

After some focus groups and research with his students, some themes emerged. networking, small groups, projects, etc. Response: we did focus groups, we did a survey – I didn’t see any pushback. Summary of a presentation by Derek Bruff, Vanderbilt University, @derekbruff We have had 173,810 students enrolled in VU’s five courses as of March 27, 2013.

Course 140

Weaving a common context

Dave Snowden

ii) Focus groups are fatally biased buy the facilitator within 15 minutes. Luckily I had my Yellow Fever vaccination certificate with me this morning or I might have had a problem getting through immigration at Brisbane. It turns out a visit to Latin or Central America, even if you only went to a major city, creates this requirement. I didn't know but thanks to a recent visit to West Africa I had one in the travel wallet.

Survey 142

The Leader's Guide to Radical Management: HBR on How to Fix.

Steve Denning

If firms focus on these additional profit opportunities, they will make a lot more money and society will be better off than it otherwise would be. and a wholesale revolution in management thinking focused on "delighting customers" and redefining managerial roles, coordination mechansisms, values and communications so that everyone and everything in the firm is oriented towards accomplishing this goal.

How To 167

WCOL Opening plenary - Wednesday

Stephen Downes: Half an Hour

Too much focus on OPEN at this conference? With students focus groups just don’t work. I missed the first talk: I have put in some tweets. A full summary of the last two talks is below.

Are brands people, my friends?

David Weinberger

They don’t have to run all their tweets through focus groups. The always thoughtful Terry Heaton [twitter: TerryHeaton ] has posted a provocative thesis, which is expressed in the post’s title: “ How Brands Can Behave as People (And Why They Should).” ” Terry writes: Futurist Stowe Boyd believes that we’ve entered a stage of “ social business ” in which “brands will try to look and feel as much like people as possible, online.”

Creating a Return on Investment (ROI) calculation for Enterprise 2.0 and internal social media

Trends in the Living Networks

Cost of traditional market research such as focus groups and surveys. A major challenge for organizations that are considering internal social media initiatives is that a business case including a financial justification is frequently required. To be frank, I think ROI calculations for social initiatives are in most cases a waste of time, because so many of the benefits and costs are unknowable before the initiative.

Social Media at Work

Luis Suarez

Yes, the video clip may well be oriented towards communicators and all, but if you take a closer look, beyond that initial focus group, you would be able to see how plenty of its key learnings would also be relevant for everyone who is involved with social tools.

Reconfiguring the world of business around the customer

Trends in the Living Networks

No more “thinking a reflection of the moon in the pond is the sun” proxy approaches, no more focus groups, no more control samples. The esteemed JP Rangaswami , who was at the very front of creating Enterprise 2.0 at Dresdner Kleinwort Wasserstein and is now at Salesforce.com , has just written a compelling post Thinking about the Social Enterprise , in which he distills the essence of social business.

Do You Work With A Bully? #PinkShirtDay

Dan Pontefract

In it the authors note: Based on qualitative data gathered from focus groups, narrative interviews, and target drawings, the analysis describes how bullying can feel like a battle, water torture, nightmare, or noxious substance. February 24th, 2016 is #PinkShirtDay. It’s when sane people come together to make aware and to prevent less than sane people from bullying, be it at school, the workplace, the neighbourhood, the hockey rink, and all points in between.

A Lexicon of Sustainability

Stephen Downes: Half an Hour

We created a book - the focus groups came back: "Nobody knows what ''lexicon'' means." This is a summary of a talk at the Hewlett Grantees'' Meeting, San Francisco, March 25, 2015. Errors (and typos, etc) are my own. Douglas Gayeton Lexicon of Sustainability [link] Our food system is opaque. We asked people to develop a lexicon around food sources We started with the word ''sustainability''. That is one of the most opaque words.

Cost 186

Learning is social, Design is not

Harold Jarche

By moving the service reps out of their isolated cubicles and bringing them together in shared work spaces, where a group of six or seven ICS staffers would be in constant contact with one another. Not focus groups. That group prefers to rely on experimental data, not designers, to guide its decisions. Tweet Here are some of the things that were shared via Twitter this past week.

Design 172

Social Business Is People to People Business – The Movistar Story

Luis Suarez

This time around though, since it is a company issued 3G USB modem I was re-directed to @movistarpro_es as a focused group working on these issues for knowledge workers. In the past you may remember how time and time again I have mentioned how one of the main use cases from a successful Social Business would eventually be that one of customer service and customer support , although over the course of time you may have noticed how my experiences have been very lacking in this regard.

How about making better coffee?

Doc Searls

Focus groups have been quite receptive to the free Wi-Fi and local content customers will get in return, says the CEO. Starbucks Announces Free Wi-Fi, Proprietary Content Network , the headline says, in a story by Eliot Van Buskirk in Wired. Some quotage: “Free Wi-Fi is in my mind just the price of admission — we want to create … new sources of content that you can only get at Starbucks,” chairman and president and CEO Howard Schulz told the Wired Business Conference.

Reddit and community journalism

David Weinberger

This was uttered, according to Jane Buckingham (and reported in a 2008 Brian Stelter NY Times article ) by a college student in a focus group. In my view, the quote would be more accurate if it read, “If the news is interesting to my social group, it will find me.&# The Reddit community constitutes itself through a set of references that belong to a particular group and that exclude those who just don’t get nods to Robocop. I’ve come to love Reddit.

The real history of the ‘safe space’

Mind Hacks

Although originally a behaviourist, he became deeply involved in social psychology at the level of small group interactions and eventually became director of the Center for Group Dynamics at MIT. Lewin drew on ideas from group psychotherapy that had been around for years but formalised them into a specific and brief focused group activity. Practically, this means that there is an explicit rule that everyone agrees to at the start of the group.

Context Is Everything: Online Communities

Beth Kanter

We were part of an email thread with a small group of individuals offered input on community management systems and facilitator recruiting resources. At the time, we invited Internet thought-leaders to participate in an email list discussion, focusing on interactive tools. Diane’s company was involved in one of the early Internet focus group efforts with its Hallmark Moms Club. Flickr Photo BirkgetKing.

List 46

Google + Nonprofit Brand Pages

Beth Kanter

If I was going to create a google + brand page for a nonprofit, I would probably focus on using to cultivate a small sub-set of my community that I knew was already using Google + – perhaps use it as a focus group to learn and figure out what might make sense. Or I might set up a circle with peer organizations and use that to as a learning group to experiment and learn in real time about google +.

Tips 66

Experts and Authority

Stephen Downes: Half an Hour

It's the sort of failure experts could have avoided with non-expert opinion (and it's why companies use devices such as focus groups to ensure they don't make similar mistakes in the future). In an article last year (and soon-to-be book ) Tom Nichols complained about the new relativism brought about by Wikipedia and Google and bemoaning the declining authority of the expert.

[2b2k] [berkman] Alison Head on how students seek information

David Weinberger

In a focus group, a student said s/he went to international relations class and there was an assignment on how Socrates would be relevant to a problem today. The old days of dreading group projects are ending; satudents sometimes post their topics on Facebook to elicit reactions and help.

Giving Away Four Free Passes To Millennial Donor Summit 2012

Beth Kanter

This year’s study had more than 6,500 Millennials, 3 focus groups and 90 nonprofit professionals respond/participate. MCON 2012, a virtual summit to help nonprofit leaders learn how to engage the Millennial generation as donors, takes place online on July 19. The schedule features an impressive list of Millennials and others who are experts on this topic.

Is a Culture of Learning Required To Learn in Public?

Beth Kanter

At the “Learning in Public” breakout session, Beth Kanter, Jared Raynor (TCC Group) and Kathy Reich (David and Lucile Packard Foundation) sharing the Packard Foundation’s experience with learning in public. The foundation’s Organizational Effectiveness program evaluation was conducted very publicly, using social media, focus groups, a wiki – lots of mechanisms for getting stakeholders to help interpret the data and give input on the program. Flickr Photo by Zen.

New Resource for Nonprofits: The Data Playbook – Practices for Purpose-Driven Work

Beth Kanter

Last year when I attended the Data for Good Conference there were several hundred nonprofits interested in data in the room and there is a whole online community focusing on little, medium, and big data at Markets for Good. The Playbook offers some excellent practical tips on how to design and implement surveys and focus groups, one of the most common methods many nonprofits use to collect data. Within the same group at different points in time.

A call for IIW participation

Doc Searls

ITU-T Focus Group on IdM and subsequent activity. ID-Legal Workingn group at Identity Commons. Kids Online Working group at Identity Commons. UserCentric Health Working group at Identity Commons. The Internet Identity Workshop , aka IIW, started as the Identity Gang way back in ‘05, and has since grown to become a fixture event in the calendars of many developers and other folks supportive of development work toward working user-driven identity systems.

LinkedIn Guide for Knowledge Workers

Tony Karrer

Using LinkedIn For Travel and Meetings Breaking the Ice at a Meeting with LinkedIn Using LinkedIn to Fill Out Your Business Trip Using LinkedIn for Travel Connecting with People in Your Network When Traveling Groups on LinkedIn 5 ways to get more from your LinkedIn Groups 5 Tips for Creating, Promoting and Managing a LinkedIn Group What are They Talking About? LinkedIn e-Learning Groups) – These are some of the learning focused groups on LinkedIn.

Notes from ALT-C

Stephen Downes: Half an Hour

"The notion of students as change agents is a relatively new concpt." -- Malcom Ryan Rachel Winston How we can shape the development of a new culture of learning by creating a new partnership between students and educators. political view of the prevailing culture 1. why NUS thinks is an ideal model 2. how you in your role can build these partnerships 3.

Higher Ed & Job Skills?

Clark Quinn

I sat in on a twitter chat yesterday, #DLNChat, that is a higher ed tech focused group (run by EdSurge ). Higher ed focuses too much on knowledge, and uses assignments that don’t resemble the job activities. The topic was the link between higher ed and job skills, and I was a wee bit cynical. While I think there are great possibilities, the current state of the art leaves a lot to be desired.

Do Capacity Building Programs Help Nonprofits Achieve Better Results?

Beth Kanter

In addition to the countless lunches, coffees, roundtables, focus groups and other opportunities for feedback and discussion I engaged in I also dug into the evidence on the impacts of capacity building on organizations. If organizations are focused on those types of measurable results then why aren’t investments in organizations focused on helping groups achieve the durable results they define?

Follow-up from the Leadership Learning Community Webinar

Nancy White

Any tips or recommended resources for facilitating hybrid online/phone focus groups with smaller groups (5-15 max)? Also, any recommendations re: optimal group size for this sort of interaction? If the group is all online – you are lucky. The most challenging groups are mixed online and offline. 3) Group size issues are similar to those F2F. Consider focusing the domain in a way that carries relevance for people NOW.

[berkman] Zeynep Tufecki on the boom-and-bust cycle of social-media-fueled protests (with live reporting)

David Weinberger

The media focused on Taksim Square in Istanbul, but the action was actually in Gezi park. When it broke up, the govt mostly decided to treat the protestors the way GW Bush treated the anti-Iraq War protests: not as a threat, but more like merely a focus group. Media dependency brings distortion, censorship, and counter propaganda — but also dominance, focus, and singular narrative. Q: You said there were about 150 social groups involved in the movement.

Report 135

Understanding justice - citizen engagement

Dave Snowden

The way people signify what their story means will give us quantitative data, as will which images were chose by which age groups or other demographic criteria. Too many surveys and focus groups are one off sessions or staccato events with significant gaps between data capture points. Can you think of societies, pressure groups and other third parties who might be interested in participating (we can capture some narrative material for them in parallel).

Module 104

Shoring it up until Christmas

Dave Snowden

My real concern here is the focus on communication, principally by leaders. focused on service to society, competitively differentiated not by a focus on personal gain, profit etc. In contrast with a populist approach which had no where to go when focus groups failed to give clear guidance. I only met Rosabeth Moss Kanter once when we both spoke at a conference in Boston many years ago, along with Larry Prusak.

Review 131

MOOC Provider Panel: Coursera, Academic Partnerships, Instructure, edX

Stephen Downes: Half an Hour

What we’re hearing in focus groups is the community, the interaction. Now MOOCs are focusing institutional questions. The MOOCs are more interactive, with short videos, with activities and quizzes, lots of interactions on the discussion forums, outside in real life meeting with study groups. Summary of a panel with Maria H. Andersen (Canvas by Instructure), Relly Brandman (Coursera), Rebecca Petersen (EdX), Barbara E.

The Diminishment of Don Draper

Andy McAfee

The above lists of characteristics are focused on a single fictional character in the advertising industry, but in my experience they’re fairly common across business oracles and their decisions in many real-world settings as well. ’ A more scientifically inclined oracle might put a few options in front of a few focus groups to get some consumer input.