Should Companies Allow Facebook at Work?
JANUARY 16, 2013
Somehow, the chatter gravitated to Facebook. Our accountant friend chimed in and said, “The partners and I decided this year to ban Facebook. Do you really believe Facebook — or any social media for that matter — is a time waster?” facebook social media
After Facebook fails
MAY 23, 2012
Making the rounds is The Facebook Fallacy , a killer essay by Michael Wolff in MIT Technology Review. Facebook, with its 900 million users, valuation of around $100 billion, and the bulk of its business in traditional display advertising, is now at the heart of the heart of the fallacy.
APRIL 17, 2014
Content creators are too often mere fodder for Google, Facebook, Twitter, etc. The opposite of ‘routine’ is ‘original’ Labour is routine. Talent is original. Even advanced technical Labour can be in essence routine.
Facebook’s shark-jump advertising moves
MARCH 6, 2013
I just looked up facebook advertising on Google News , and got these results: More Facebook Ads Are Coming, Your Friends Will Finally Hit Delete. Disruptions: As User Interaction on Facebook Drops, Sharing … New York Times (blog)-Mar 3, 2013.
Facebook Launches Donate Now Button for Nonprofits: Field of Dreams?
AUGUST 25, 2015
Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate. When Facebook rolled out the donate button feature in 2013 for a small group of partners, the results were mixed.
People, Organization, Technology?
MARCH 5, 2013
It may be People, Organization, Technology; although we should not be in a rush to replace a failed triplet with another. From a casual conversation that went like this: “Why can’t our internal collaboration platforms be more like Facebook or LinkedIn?”.
Two Opportunities for Nonprofits to Power their #GivingTuesday Campaigns — Facebook Ad Credits & #MyGivingStory
NOVEMBER 2, 2015
I’m just back from two weeks of inspiring work where I participated in a training for women organizations in the Ukraine and the International Fundraising Congress in Holland. Your essay must focus on one specific nonprofit organization.
How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It
JANUARY 11, 2012
For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Human interest stories and good news from the organizations generated more interaction than others.
What Does Facebook’s New Timeline Apps Mean for Nonprofits?
JANUARY 25, 2012
Remember last September when Facebook announced all those changes to individual profiles, including the timeline? One of the changes was that your friends and fans can do more than “Like” or “Comment” on Facebook. with their Facebook friends.
Content Strategy, Creation, Organization, and Measurement
JANUARY 25, 2013
Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. Those decisions are implemented across the organization’s web properties and social channels.
Facebook as a Learning Platform
OCTOBER 15, 2007
Facebook seems to be coming up everywhere the past few weeks. The most recent, which finally got me to post, was a Stephen Downes post - I'm Majoring in Facebook, How about You? The class has each student creating applications in Facebook and presenting to potential investors.
Six Things Nonprofits Should Know About Facebook Ads
SEPTEMBER 19, 2012
Note From Beth: Here’s some quick tips on using Facebook Ads. What if you’ve done everything to build a strong Facebook community, consistently post quality content and do your very best to engage with users, but you (or, in some cases, your CEO) still want more?
#FacebookAdGrants: What Nonprofits Need More Than a Facebook Donate Button
DECEMBER 18, 2013
Over the years, I’ve attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively. During the Q/A after the presentation, one of the most frequent questions asked has been, “Will Facebook be making grants to nonprofits?”
The ‘Occupy IT’ Movement of Organizations
MAY 2, 2012
In 2003, when Nicholas Carr penned the piece “ IT Doesn’t Matte r “, an overlooked definition of what he referred to as ‘infrastructural technologies ‘ may now be, in 2012, unintentionally defining the relationship between IT and the organization.
How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change
OCTOBER 16, 2012
How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. In late September news trickled out about a change in Facebook’s Edgerank algorithm that was causing big drops in reach for many branded pages.
How Your Organization’s CEO Can Use Social Media for Thought Leadership
JUNE 24, 2014
There are significant benefits to both the organization and the leaders themselves by building a thought leadership profile on social. Your logo alone is not enough to build trust for your organization’s brand, it requires a human face to humanize the brand.
How To Use Facebook Timeline Covers To Spread Your Organization’s Brand
DECEMBER 22, 2011
Last week, Facebook rolled out the Facebook Timeline to all users. They are offering “wall paper” and “covers” with wonderful photos of the ocean and ocean life to supporters to install on their personal Facebook profiles.
The nitty gritty of Organizations Don't Tweet, People Do
MARCH 10, 2014
Some of them are now friends here on Facebook. I am often asked "What is it like to work with The United Nations or The European Commission". I struggle with the question because I don''t. I work with people who work for those organisations. In fact I will be working with those people in both organisations again in the next couple of weeks. Our conversations will be about how they do social media and again I struggle. They struggle. It is not easy.
Thoughts on Education in the 21st Century Organization
FEBRUARY 15, 2013
Send to Facebook. Old ways die hard. Corporations hang on to the actions that made them successful decades in the past, and seem powerless to change and adapt to changing environments and needs. Corporate education is often the last to change. Brick and mortar still dominate. Teacher led classes are common and leadership development hasn’t changed much since the 80s.
Which Century is Your Organization In?
FEBRUARY 15, 2010
Home About Future of Talent Subscribe Over the Seas Thoughts on Recruiting, Learning and Other Things as I Ramble around the World Which Century is Your Organization In? by Kevin Wheeler on February 15, 2010 If you read my previous post on talent trends , you are aware that life in organizations is undergoing tectonic change. Where is your organization? This short poll may shed some light on what thoughtful and future-oriented organizations are thinking.
Forget Coffee Spoons: I Can Now Measure Out My Life With Facebook Status Updates
SEPTEMBER 22, 2011
Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. Changed Environment: Facebook Becomes The Internet.
Yammer and why activity streams are a key foundation for integrated applications and organizations
MARCH 26, 2012
The foundation for this integration is the Open Graph Protocol established by Facebook. Interestingly, Yammer’s mantra in its external communication is ‘voluntary adoption’, saying among other things ‘voluntary adoption is the new ROI’ They point to how Yammer often takes off in organizations through inital (unpaid) user adoption that frequently flows through into (paid) corporate implementations.
How and When Should Your Nonprofit Organization Invest in Mobile
OCTOBER 15, 2012
Nonprofit organizations are under the gun to keep up with current technology. However, many organizations are working with very limited financial resources, particularly when it comes to technology. But how does an organization decide if it is time to move to a responsive design site?
Message It: How to Make the Most of Your New Facebook Page
MARCH 8, 2012
Note from Beth: I’ve been working with John Haydon over the past week to get my Facebook Page ready to go (and it’s gonna rock can’t wait to show it off!). As part of the process, I’ve been looking at what other nonprofits have done to get ideas.
A Dog Named Red Helps Best Friends Animal Society Get Results on Facebook
MAY 14, 2013
For several years now, nonprofits have been investing time, energy and money building Facebook pages and working to engage supporters on Facebook. Others have spent tens of thousands of dollars to build custom Facebook apps from scratch.
The ‘Occupy IT’ Movement of Organizations
MAY 2, 2012
Diamond Digital IQ suggests 41% of organizations witness 30% or more of IT expenditures residing elsewhere from IT. Organizations and its employees outside of IT have begun to, well. And as a consequence, the organization is pushing back.
An Interview With Facebook’s Libby Leffler: Facebook and Nonprofits
JULY 17, 2012
A few weeks ago, I had the opportunity have lunch with Libby Leffler who works on strategic partnerships at Facebook with nonprofits. I sat down for an interview to learn more about her work at Facebook and tips for nonprofits. What is your current job at Facebook?
How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer
MARCH 5, 2012
How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. By now you must have heard the announcement that by the end of March all pages on Facebook will be rolling over to the new timeline look.
Facebook Bullying: An Open Letter to Zuckerberg, Schrage & Goler
MAY 29, 2010
But, alas, I’ve recently developed petulance for one of the world’s finest creations … Facebook. According to Google , Facebook now occupies the #1 visited website with 540 million unique visits in April, 2010 (after removing Google itself from the research). Bullying and Facebook.
International Organizations and Social Media: News, Engagement, and Social Data for Policy Change
JANUARY 14, 2014
While the primary goal is for students to learn about strategic use of networks and social media for international organizations, I will also be covering some practical career skills such as effective networking and self-directed professional learning (also called “Social Learning”).
Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours
JULY 31, 2012
It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Our Farm Animal Protection campaign posted the quote in the form of an image post on their Facebook page (275k fans). and a Facebook share graphic was born.
Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?
OCTOBER 5, 2011
Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle.
Learnlets » Facebook Apprenticeship
SEPTEMBER 3, 2008
Guest Post: Infusing “Social” into Social Justice Organizations
JANUARY 31, 2012
Infusing Social Into Social Justice Organizations – Guest Post by Daniel Jae-Won Lee, Executive Director of the Levi Strauss Foundation. Facebook, Twitter and text messaging are also in the pipeline.
National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations
NOVEMBER 22, 2011
National Study Reveals: Digital and Social Media Are Delivering for Arts Organizations , Guest Post by Mary Trudel and Rory MacPherson. Just over a year ago, we asked ourselves a question: How are arts organizations using digital and social media, and what sorts of results are they getting?
How To Use Negative Feedback on Facebook To Improve Your Content Strategy
JANUARY 10, 2013
Facebook recently made a change to the EdgeRank Algorithm that increased the importance of Negative Feedback. Negative feedback on Facebook is when a user will hide, hide-all or unlike your content. How do you analyze negative feedback on Facebook?
Global distributed organizations can attract the most talented in the world
SEPTEMBER 6, 2012
A distributed workforce means Automattic can hire talent from around the world–without having to offer the perks and pay of Google, Facebook and Apple. The people at Automattic are truly world-class — I invest in and advise a number of startups, and spending time in New York and the San Francisco Bay area I would put the caliber of people inside of Automattic on par or higher than anyone I’ve met from Google, Facebook, Apple, or any of the traditional tech giants.
Publication Day For Scaling Up Excellence -- and Facebook's 10th Anniversary!
FEBRUARY 4, 2014
Today is Facebook’s 10 th Anniversary. Facebook is an especially instructive scaling case. The company’s struggles and successes taught us many lessons about “the problem of more,” the challenge of spreading and sustaining excellence as an organization or project expands.
Getting More Value from Your Social Media
NOVEMBER 24, 2010
Home About Future of Talent Subscribe Over the Seas Thoughts on Recruiting, Learning and Other Things as I Ramble around the World Getting More Value from Your Social Media by Kevin Wheeler on November 24, 2010 Platforms such as Facebook, LinkedIn, Twitter and a variety of proprietary platforms are becoming core to successful recruiting, learning, relationship building, and marketing. To assume that everyone is connected, has a Facebook profile and uses LinkedIn is flawed.
An Ode to Hierarchy
JUNE 11, 2014
Dan''s Related Posts: Hierarchy for the Sake of Hierarchy is Simply Being Gutless The Hierarchy of Education LinkedIn is not Facebook so Please Think Twice About Your Updates Credo of the Collaboration Canoe That Decision Is Above My Pay-Grade.