Should Companies Allow Facebook at Work?
JANUARY 16, 2013
Somehow, the chatter gravitated to Facebook. Our accountant friend chimed in and said, “The partners and I decided this year to ban Facebook. Do you really believe Facebook — or any social media for that matter — is a time waster?” facebook social media
After Facebook fails
MAY 23, 2012
Making the rounds is The Facebook Fallacy , a killer essay by Michael Wolff in MIT Technology Review. Facebook, with its 900 million users, valuation of around $100 billion, and the bulk of its business in traditional display advertising, is now at the heart of the heart of the fallacy.
Fake ad sources on Facebook
NOVEMBER 12, 2016
Nearly all the ads I see on Facebook are ones like these two, next to Mark Zuckerberg’s latest post : Besides being false and misleading clickbait, they are not from espn.com.
Is Facebook a Narcissistic Walled Garden?
SEPTEMBER 23, 2013
I left Facebook. ” No, I simply stopped using Facebook and I didn’t make a big deal about it. If someone sent me an inmail message via Facebook, I’d also answer those through the social hub feature of my Blackberry Z10. And what of my Facebook travel behaviour?
LinkedIn is not Facebook so Please Think Twice About Your Updates
FEBRUARY 7, 2014
To those that are beginning to utilize LinkedIn like Facebook, my apologies in advance, but I’ve been removing you from my network list. social social media social networking facebook linkedin
Should companies drive their traffic to Facebook?
JUNE 5, 2012
Social networks like Facebook seemingly have a vast, ready-made audience for businesses to do just about whatever they need. Or are they just honey traps that make it easy for businesses to set up shop and lose control over their relationships and data? I explore the issues and strategies for making the most of external social networks
Facebook's IPO: The social business implications
MAY 13, 2012
With Facebook preparing for its IPO this week, some major changes are coming for the company. This same changes create competitive opportunities and all new challenges for the company. Here’s how going public will affect the social media industry
Facebook vs your IT department
OCTOBER 6, 2012
Walter Adamson posted a really interesting article about the scale of Facebook and the way it is able to support terrifyingly large amounts of information, constant high levels of activity, and global reach to 1,000,000,000 people with almost 100% uptime on comparatively modest resources.
Facebook Launches Donate Now Button for Nonprofits: Field of Dreams?
AUGUST 25, 2015
Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate. When Facebook rolled out the donate button feature in 2013 for a small group of partners, the results were mixed.
Facebook Brand Pages: How To Be Ready
FEBRUARY 27, 2012
“ If Facebook does decide to flip a switch faster than expected and your nonprofit isn’t the first, will that spell disaster instead of success? Fast implementation is less important than being effective and strategic – so stay calm. Source: Mari Smith.
Discussion: Social networks, Google+, Facebook, fragmentation, and interoperability
SEPTEMBER 27, 2011
A few of the points I made in the interview: The social networking industry consolidating in most countries around the world to Facebook as the dominant social network has supported social network growth.
Violate copyright? No Facebook for you!
OCTOBER 14, 2012
According to TorrentFreak , a leaked AT&T training doc indicates that starting on Nov. 28, if a customer is flagged 4-5 times for copyright infringement [according to faceless algorithms], AT&T, Comcast, Cablevision, Time Warner Cable, and Verizon will block access to unspecified “popular sites” until the customer completes an”"online education tutorial on copyright.”
40% of the search traffic to danpontefract.com is because of the term ‘facebook’
AUGUST 28, 2013
First of all, I suppose I should thank Mark Zuckerberg for coming up with the term ‘ facebook ‘ Wow. Second of all, I suppose I should have written a book about ‘ facebook ‘ and called it “Flat Facebook: How To Get More Hits To Your Website “ Seriously.
The fabulous case study of Queensland Police on Facebook
JULY 18, 2011
We have just heard about how Queensland Police used Facebook and Twitter for disaster communication during the extensive flooding in January. In the first 6 months of establishing their Facebook page they gained 8,000 likes, just by sharing interesting information online. When the Queensland floods hit, their Facebook page in the space of a few days moved to 160,000 likes. Both the public and media were getting their information from the Facebook page.
Facebook as a blogging platform
JANUARY 24, 2014
As people have moved into places like Facebook and Twitter the energy has moved away from blogging to some extent. I, like many bloggers, used to post links to my blog posts on Facebook or Google+. So I started posting the entire content of my blog posts on Facebook and Google+. Blogging is still one of the most useful and fun things you can do. I still blog at The Obvious? because that is my home on the web and the space I am in control of.
Two Opportunities for Nonprofits to Power their #GivingTuesday Campaigns — Facebook Ad Credits & #MyGivingStory
NOVEMBER 2, 2015
For years, I’ve been a vocal critic of Facebook’s policy not to provide advertising grants to nonprofits. So, I’m thrilled that my colleagues at ActionSprout with support from Facebook, are giving away $2 million in Facebook advertising credits to 2,000 nonprofits.
How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It
JANUARY 11, 2012
For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Commenting on the posts in other aligned partner’s Facebook pages. Content Engagement Facebook
What Does Facebook’s New Timeline Apps Mean for Nonprofits?
JANUARY 25, 2012
Remember last September when Facebook announced all those changes to individual profiles, including the timeline? One of the changes was that your friends and fans can do more than “Like” or “Comment” on Facebook. with their Facebook friends.
Facebook as a Learning Platform
OCTOBER 15, 2007
Facebook seems to be coming up everywhere the past few weeks. The most recent, which finally got me to post, was a Stephen Downes post - I'm Majoring in Facebook, How about You? The class has each student creating applications in Facebook and presenting to potential investors.
How A Small Nonprofit Effectively Used Facebook Ads
MARCH 2, 2012
Facebook ads are similar to Google ad words in that there is a bidding system. Facebook has “ sponsored stories ” which can increase visibility in newsfeeds as well as “engagement” ads that let people click and like your brand page.
Six Things Nonprofits Should Know About Facebook Ads
SEPTEMBER 19, 2012
Note From Beth: Here’s some quick tips on using Facebook Ads. What if you’ve done everything to build a strong Facebook community, consistently post quality content and do your very best to engage with users, but you (or, in some cases, your CEO) still want more?
Where news website traffic comes from: Google vs Facebook
MAY 9, 2011
Among the interesting insights was data on how news website traffic comes from Google and Facebook, shown below. Facebook is the #2 or #3 sources of traffic for five of the top newssites, with Huffington Post at the top with 8% and New York Times with 6%.
#FacebookAdGrants: What Nonprofits Need More Than a Facebook Donate Button
DECEMBER 18, 2013
Over the years, I’ve attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively. During the Q/A after the presentation, one of the most frequent questions asked has been, “Will Facebook be making grants to nonprofits?”
How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change
OCTOBER 16, 2012
How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. In late September news trickled out about a change in Facebook’s Edgerank algorithm that was causing big drops in reach for many branded pages.
How To Use Facebook Metrics To Give Your Audience the Content They Want Most
FEBRUARY 16, 2012
Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points. Here’s some tips on providing powerful content for your Facebook channel that you can improve with measurement.
Can Facebook-informed algorithms know you better than your mother?
JANUARY 13, 2015
The personality-assessment algorithm was solely based on Facebook likes made by participants, with results compared to the assessments of people who know them well. The post Can Facebook-informed algorithms know you better than your mother?
Forget Coffee Spoons: I Can Now Measure Out My Life With Facebook Status Updates
SEPTEMBER 22, 2011
Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. Changed Environment: Facebook Becomes The Internet.
Scenarios for the downfall of Facebook and a new landscape for social networks
JULY 24, 2012
In question time after my keynote I was asked whether Facebook will still be the dominant social network in 5 years. However given the current market landscape and trends over the last couple of years, the most likely outcome is that Facebook will still dominate. In this case, we need to tell a credible story on how Facebook loses its predominant position in social networks. It is less than 6 years now since Facebook became open to the public. *
Message It: How to Make the Most of Your New Facebook Page
MARCH 8, 2012
Note from Beth: I’ve been working with John Haydon over the past week to get my Facebook Page ready to go (and it’s gonna rock can’t wait to show it off!). As part of the process, I’ve been looking at what other nonprofits have done to get ideas.
Facebook provides more this-like-that instead of this-oh-that! (Or relevancy, interestingingness, and serendipity)
FEBRUARY 26, 2014
Facebook has announced that it’s going to start adding to your newsfeed stories that you don’t know about but that are on the same topic as ones you follow. Facebook has opted for relevancy.
Radical Honesty in Facebook?
FEBRUARY 2, 2014
I often think of that book in the context of Facebook. This can make Facebook a source of comparison and jealousy. Is being more honest on Facebook a case of washing our dirty laundry in public or an opportunity for psychological maturity - or something in between? Many years ago I read Radical Honesty by Brad Blanton. In it he describes the psychological benefits of having no secrets. None. We all have a tendency to want to share the good bits in our lives.
The many and varied risk factors in Facebook’s IPO
FEBRUARY 1, 2012
To save you reading it all, here is a highly selective summary of just a few of the interesting risk factors Facebook points to in its IPO filing : If we fail to retain existing users or add new users, or if our users decrease their level of engagement with Facebook, our revenue, financial results, and business may be significantly harmed. We had more than 425 million MAUs who used Facebook mobile products in December 2011.
Getting Insight from Facebook Insight Requires Sense Making Skills
DECEMBER 21, 2011
Let’s dissect an act of sense-making using Facebook Insights. Your Facebook Insights analytics programs is most likely going to give you some “associated metrics.” [link].
Le futur de Facebook et le rôle de la France
MARCH 14, 2012
Voici ma première vidéo en francais, qui est à propos du futur de Facebook. Quelques miettes du video : * L’introduction en bourse de Facebook a des implications très importantes. * Facebook va changer ses stratégies.
Facebook Changes for Organization Pages: Focus On Results
SEPTEMBER 26, 2011
The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels.
A Dog Named Red Helps Best Friends Animal Society Get Results on Facebook
MAY 14, 2013
For several years now, nonprofits have been investing time, energy and money building Facebook pages and working to engage supporters on Facebook. Others have spent tens of thousands of dollars to build custom Facebook apps from scratch.
Facebook Bullying: An Open Letter to Zuckerberg, Schrage & Goler
MAY 29, 2010
But, alas, I’ve recently developed petulance for one of the world’s finest creations … Facebook. According to Google , Facebook now occupies the #1 visited website with 540 million unique visits in April, 2010 (after removing Google itself from the research). Bullying and Facebook.
An Interview With Facebook’s Libby Leffler: Facebook and Nonprofits
JULY 17, 2012
A few weeks ago, I had the opportunity have lunch with Libby Leffler who works on strategic partnerships at Facebook with nonprofits. I sat down for an interview to learn more about her work at Facebook and tips for nonprofits. What is your current job at Facebook?
How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer
MARCH 5, 2012
How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. By now you must have heard the announcement that by the end of March all pages on Facebook will be rolling over to the new timeline look.
Insights and perspectives on Facebook’s IPO
FEBRUARY 6, 2012
Last week I did an interview on radio 2SER on Facebook’s IPO and its future. Revenue is currently around 85% advertising, including a significant part internal promotion of Facebook pages, and also Facebook Credits. Consumer response to personalized advertising will drive the future potential of not just Facebook, but other social networks and media companies. Facebook aspires to be at the center of our lives, including for shopping and financial services