Defining the Big Shift
AUGUST 2, 2009
About one month after the release of our Shift Index report , one question that keeps coming up is whether we can offer a succinctly define what the Big Shift is that our Shift Index seeks to measure. Given the magnitude, depth and far-reaching impact of the Big Shift, succinctness is a challenge. At the highest level, we would characterize the Big Shift as moving from a world of push to a world of pull.