NOVEMBER 18, 2019
This past week I have been reading interview transcripts for a client. After reading several of these 20-page documents it became clear what was able to hold my attention — stories, especially first person accounts. I also remember the stories much better than the general discussions or advice given. One of the simplest definitions of storytelling is by Jonathan Gottschall in The Storytelling Animal — Story = Character + Predicament + Attempted Extrication.