For personal data, use value beats sale value
FEBRUARY 13, 2012
Should you manage your personal data just so you can sell it to marketers? And just because somebody’s already buying it anyway, why not?) Those are the barely-challenged assumptions in Start-Ups Seek to Help Users Put a Price on Their Personal Data , by Joshua Brustein in The New York Times. He writes, People have been willing to give away their data while the companies make money.