Not Your Father’s ROI

Jay Cross

Productivity in a Networked era: Not Your Father’s ROI. One cherished industrial age concept that is proving particularly difficult to let go of is return on investment (ROI). But like Pontiacs and Oldsmobiles, old-school ROI’s day in the sun is waning. Traditional ROI.

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ROI and Metrics in eLearning

Tony Karrer

I'm working on an article around the use of ROI and metrics in eLearning. This level of evaluation will increase the visibility of learning and development efforts, because successful implementation of Level 3 evaluation Internet Time Blog: ROI is toast. ROI is toast. Support - ROI Calculator Training & Support Return on Investment Calculator Investing in Learning: Consider Value, Not Just ROI ROI, or return on investment, is king in today's business world.

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Trending Sources

Social ROI?

Clark Quinn

Someone was stating that talking about ROI of the social network was important but hard to do now, and essentially wondered if there was new thinking in this area. In engineering we might get less time to design a requested feature, and in manufacturing we might increase usable yield. I guess my experience with instructional design – if you design it according to the formula, it is good – leads me to some skepticism that we can just trust the outcome.

Playtime is Over: Reflecting on 2015’s Service Experience Conference

Adaptive Path

Service design has matured. The third-annual conference took place November 16-17 in San Francisco, bringing together various industries and organizations to address how we design and deliver great service experiences that create value for both people and organizations.

UX Metrics for Noobs and Skeptics: An Interview With Richard Dalton

Adaptive Path

In your experience, how does data change designs? When you can view the data with an open mind though, we find that its a great eye-opener – forcing us to examine design possibilities that we hadn’t previously considered. MX: Managing Experience Management ROI/Business ValueThey say, if it moves measure it. I’ve been finding myself thinking a lot about how to measure UX lately — mainly to realize that I halfway don’t believe it’s possible.

Pushing back

Clark Quinn

You can help them here, doing some business consulting on ROI for them. design strategyIn a recent debate with my colleague on the Kirkpatrick model, our host/referee asked me whether I’d push back on a request for a course. Being cheeky, I said yes, but of course I know it’s harder than that. And I’ve been mulling the question, and trying to think of a perhaps more pragmatic (and diplomatic ;) approach. So here’s a cut at it.

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What Does the Training Department Do When Training Doesn’t Work?

Charles Jennings

In the ROI world the perfect solution consists of a identifying a clear causal chain linking and isolating training input with ‘hard numbers’ of output. Sometimes isolating ROI is easy, sometimes it’s impossible. The global training industry is large and in growth again post-2008.

Interview with Margret Schmidt, VP of User Experience Design and Research at TiVo (Part 3)

Adaptive Path

PM: We met at a conference last fall where you were speaking about the design and launch of the new website. I believe you mentioned that the site design had not significantly changed for 5 or so years before this most recent launch (and looking at the Internet Archive confirms this. How were you able to overcome those barriers and launch a radically new design? As VP of User Experience Research and Design, for what are you and your group held accountable?

Strategic Numbers: Discussing the Value of Design with Sara Beckman of Haas School of Business, UC Berkeley.

Adaptive Path

Sara will be speaking on Communicating the Value of Design at our upcoming MX 2009 conference. Embracing your inner “quant&# changes the game for many design leaders. How do you move from the often subjective language of design to speaking a new dialect of business impact measured in numbers? Tags: MX: Managing Experience ROI/Business Value Plugs Design Leaders

What is stopping companies from measuring learning: Skillsets, datasets, toolsets or mindsets?


How long can L&D organizations expect this to continue if they can''t prove to their stakeholders their training tools and programs are effectively influencing employee performance and driving ROI?

The Demise of Advertising Business Models

John Hagel

In designing these interactions, it’s important to ask: what is the minimum information required to deliver maximum value back to the visitor? If the focus is on accelerating learning, having a clear understanding of customer context becomes much more central to designing the right learning experiences. Some more metrics - return on information (ROI) and return on skills (ROS). In this case, ROI stands for return on information.

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Future Approaches in UX: 10 FAUX Methods to Rock Your World 

Adaptive Path

Gamification , mental models , bodystorming , sketchboarding , Lean UX , service design. In an industry changing as quickly as UX design it's sometimes hard to stay on top of all the latest terms and trends. Parkour Design Sprints is the new black.

Zany times at Corporate Learning Trends

Jay Cross

The screen exhibited Op-Art designs. Sometimes things go so far off the rails that all you can do is chuckle at life’s absurdity. Today at Learn Trends , I demonstrated my ability to screw up everything technical within reach. Harold Jarche, Clark Quinn, Jane Hart, and I had planned to lead a session at noon today to explain the thinking we’ve gone through to develop a lightweight, turn-key social learning platform.

Future Approaches in UX: 10 FAUX Methods to Rock Your World 

Adaptive Path

Gamification , mental models , bodystorming , sketchboarding , Lean UX , service design. In an industry changing as quickly as UX design it's sometimes hard to stay on top of all the latest terms and trends. Parkour Design Sprints is the new black.

Future of Conferences: Why People Attend

Jay Cross

Basic foundation skills for those new to the field: ROI, design, media. I’m investigating the future of f2f conferences. Will conferences be disrupted à la newspaper business? Will successful events become communities instead of one-shot deals?

Corporate Learning Trends- What Endures During Recessions

Kevin Wheeler

Instructional designers and professional presenters spend thousands of hours designing training that should, in theory, transfer the needed skills to leaners as fast as possible. ROI is the holy grail of training professionals. They do not need any ROI studies. If they don’t believe this, no amount of ROI proof is likely to change their minds.

Training Evaluation: a mug’s game

Harold Jarche

Traditional training analyses, such as Kirkpatrick’s four levels of evaluation, were designed to assess solutions that are delivered in a linear manner. In Not Your Father’s ROI , Jay Cross suggests: Make a hypothesis of cause and effect. Efficiency is doing things right.

5 Infographics About Infographics To Master Basics in Five Minutes

Beth Kanter

” An infographic (short of information graphic) is a picture that blends data with design, storytelling, and insights that helps nonprofits concisely communicate messages to their audiences. Source: Hot Button Studio.

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Signs that You May Need a Strategy

Adaptive Path

Experience design is seen by most organizations as a cost center, yet those of us in the practice spend most of our days and nights developing solutions that deliver disproportionate value to the organizations that employ us and the customers that purchase our products and services. After all, that’s what keeps designers in business. Everyone agrees on what the design/product/service must accomplish, but everyone has a different idea of how.

Part 3 of 3: Personalized Learning


To support personalization, the learning designers disaggregated content in the mega-binder down to its parts. As this is a first-generation, pilot application, we don’t have an ROI on the project. This is the 3rd in a series of 3 pertaining to how personalized learning can be applied to education and training. In the first I explored the application of personalization in K12, and in the second how personalization can be applied to high-skill knowledge workers.

How to support informal learning

Jay Cross's Informal Learning

He has challenged conventional wisdom about how adults learn since designing the first business degree program offered by the University of Phoenix three decades ago. Here are two separate but related questions: Although almost anything is possible, is this ROI plausible? Interview.

Vale Don Kirkpatrick

Clark Quinn

Rather than measuring the cost of hour of seat time or some other measure of efficiency, or, worse, not measuring at all, here was a plan that was designed to focus on meaningful change that the business needed. The Phillips have made a similar career with their fifth level, ROI, measuring the cost of impacting level 4 against the value of the impact. Last week, Don Kirkpatrick passed away.

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Working Smarter eFieldbook $12

Jay Cross

A major part of modern instructional design is actually workscape design. Workscape designers, like landscape designers, start with the existing environment. ROI is in the mind of the beholder 159. Network Era Productivity: Not Your Father’s ROI 194.

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Social Media Planning and Evaluation for NGOs | Full Circle Associates

Nancy White

This topic is designed to give you some tools and ideas for including social media appropriately in your overall organizational strategic plan and to measure its effectiveness. Qualitative Evaluation There is more than quantitative metrics for evaluating your social media ROI.

On taking personalized ads personally

Doc Searls

What the ads reflect are the audience demographics approved by businesses willing to purchase impressions against a profile to which you fit in hopes of turning a ROI. There is a lot of profit potential for marketers who can accurately design marketing funnels for products/services based on demographic profiling and intentional modeling using a demand side platform like Facebook.

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iPad & eBooks: A Game Changer for Blended Learning


There have been countless blog posts about the theoretical potential of the iPad on mainstream media, most notably eBooks, so it was nice to see a real-world example of static content and video done in a way that equals, and even improves upon, the quality and design of the magazine layout.

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Reflections from Sao Paolo

Jay Cross

Brazil’s largest city — 11 million and counting — has transformed itself from a dull and featureless capital of finance into the epicenter of Brazilian culture, where art, architecture, design and fashion are flourishing.” He saw a different place.

2012?s Top articles on Working Smarter

Jay Cross

Working Smarter Daily points to ideas from design thinking, network optimization, brain science, user experience design, learning theory, organizational development, social business, technology, collaboration, web 2.0 When the Learner is the Teacher, Do We Need Instructional Designers?

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The Talent Development Pipeline: Putting People First in Social Change Organizations

Beth Kanter

What I absolutely love, is that the book has a companion web site with worksheets and checklists from every chapter. As someone who designs and facilitates professional development projects for nonprofits, this is a trainer’s dream! Click To Get Your Copy Now!

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Edge Perspectives with John Hagel: Community 2.0

John Hagel

To make it easy, I keep the same acronyms – ROA, ROI and ROS - but just attach different meanings. ROI – Return on Information In this context, I emphasize information in the form of participant profiles - participant backgrounds, interests, activities and relationships.

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How Generosity Day Is Building A Movement

Beth Kanter

They pair up with a nonprofit, design a t-shirt, and for every t-shirt sold a percentages is donated back to the charity. Check out the fundraising page – in this case – the proceeds are going to support Acumen Fund. (Maybe we can even make a ROI argument for generosity !).

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Why Corporate Training is Broken And How to Fix It

Jay Cross

The American Society for Training and Development was founded and designers brought a systems focus to training. Robert Mager and others promoted the profession of instructional design. Training directors learned enough accounting to talk about ROI.

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New Playbook Resource: How To Engage Alumni

Beth Kanter

The Alumni Playbook was created by the Charles and Lynn Schusterman Family Foundation with significant contributions from AVODAH, Birthright Israel Excel, the Bronfman Fellowships, JDC-Entwine, Moishe House, ROI Community and Tevel b’Tzedek.

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Root and Branch

Mark Oehlert

Well for one because we can''t do ROI on "learning" because we can''t sell learning. Here''s a little experiment, find the library of HBR case studies - now search for all the case studies that focus on training or even better the role of instructional design and/or ADDIE in corporate success. The need to bang away at the accepted canon of instructional design and understand that for most of it''s life, ISD has had nothing to do with fostering learning. .

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Root and Branch - Part 2

Mark Oehlert

then we''ve changed the curriculum of all the ISD programs in the country to reflect new design sensibilities and to incorporate the latest research on things like how people remember (HT to Jay Cross). Want to know why it''s hard to do ROI on training efforts?


e-Clippings (Learning As Art): "Did You Know 2.0" (shifthappens)

Mark Oehlert

e-Clippings (Learning As Art) Home Archives Subscribe About My Social Networks « 8 Random Facts Meme (via Karyn Romeis) | Main | Random Surrealism Generator » August 03, 2007 "Did You Know 2.0" (shifthappens) MUST SEE video from shifthappens. Why must see?

Overcoming Bipolar Thinking

Jay Cross's Informal Learning

Question: What’s the ROI? Instructional designers used to design programs. Learning is a continuum of degrees of formality • BY JAY CROSS. In the five years since the publication of Informal Learning, I’ve become the Johnny Appleseed of informal learning.

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Notes from ALT-C

Stephen Downes: Half an Hour

"The notion of students as change agents is a relatively new concpt." -- Malcom Ryan Rachel Winston How we can shape the development of a new culture of learning by creating a new partnership between students and educators. political view of the prevailing culture 1. why NUS thinks is an ideal model 2. how you in your role can build these partnerships 3.

Podcasts on Tomorrow Learning

Jay Cross's Informal Learning

Earlier this year in London, I sat down with the editor of Learning Technologies magazine, Ben Chai, to share my views on natural learning, the credit crunch, slam-dunk ROI, social networking, closing the training departments, and more. Rumor has it that the podcasts are homework for some instructional design classes.

Social shifts the focus from Presales to Aftersales

Martijn Linssen

While a vast part of the social evangelists was either desperately trying to frantically avoid the topic of ROI or looking very hard for business cases justifying Marketing 2.0, Business or Pleasure? -