Figuring Out Content Strategy
FEBRUARY 25, 2016
The biggest change in my understanding of design after joining Capital One, by far, is how I understand the importance and nature of content strategy in my design work. Provide information and tools for people to understand their specific context around credit and loan-readiness.
JUNE 13, 2011
As I’m fresh off my first neighbourhood block party in the Kitsilano hamlet that makes up part of Vancouver’s West Side, I got to thinking about content, curating and libraries. Thus, the next big skill for individuals to tackle will to become ‘ content curators’.
a simpler approach to content management
JANUARY 18, 2015
I was recently asked what I thought about content management systems (CMS); how content should be developed; whether generational differences should be considered; and how to keep content relevant. There is relevant and irrelevant content.
Pulling informal learning
JUNE 4, 2012
Informal learning is mostly Pull. They are also more in control of who Pushes to them, through social networks and other sources of online information. For learning & development departments, a Pull workplace changes the traditional expert-led dynamic of content creation.
Content Curation Primer
OCTOBER 4, 2011
What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information.
Will Content Blocking push Apple into advertising’s wheat business?
AUGUST 29, 2015
The company is also taking sides against both — especially adtech — by supporting Content Blocking in a new breed of mobile phone apps we can expect to see in iOS 9 , Apple’s next mobile operating system, due next month. In Apple’s Content Blocking is chemo for the cancer of adtech , which I posted a few days ago, I visited the likely effects of content blocking. Yet Content Blocking should stop iAd ads as dead as all the rest, one would assume.
Informal Learning – the other 80%
APRIL 16, 2013
The start-up stiffed me but the paper morphed into the Informal Learning book. I’ll be leading a series of master classes on informal learning and working smarter in Europe. Informal Learning – the other 80%. Informal learning is effective because it is personal.
Under the ‘Content’ Cover
NOVEMBER 10, 2015
Too often I see instructional design training and tools, in addition to talking about ‘objectives’ and ‘assessment’ (which I tend to call ‘practice’, for hopefully obvious reasons), talking about ‘content’. What should be the elements of content are an introduction to the learning experience, a presentation of the concept(s), examples that illustrate applying the concept to contexts, and a closing of the experience.
Content and continuous learning: The cornerstones of a learning architecture
AUGUST 8, 2014
The HILO conversation began with last year''s " The High-Impact Learning Organization Series: Maturity Model and Best Practices in the Leadership, Governance and Management of Corporate Learning ," 1 emphasizing the importance of measurement, content and culture.
What Comes First, Content Creation or Curation?
JANUARY 24, 2012
A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation. Let’s be clear as my fellow content curator, Jan Gordon, says : There is no curation without original content. Conten
Apple’s content blocking is chemo for the cancer of adtech
AUGUST 26, 2015
That’s why they’re enabling “content blocking” in iOS 9 (the new mobile operating system that will soon go in your iPhone and iPad). Says Apple , “Content Blocking* gives your extensions a fast and efficient way to block cookies, images, resources, pop-ups, and other content.” The JSON consists of an array of rules (triggers and actions) for blocking specific content.
Controversy over Informal Learning
APRIL 28, 2012
When the book on informal learning came out, nay-sayers attacked me as some kind of loony. QUESTION: How do you know that informal learning works? QUESTION: How can we assess the ROI of informal learning? QUESTION: How do you know learning on the job is 80% informal?
It’s not about the content
AUGUST 23, 2011
This morning the designers of a very pricey executive development program asked my opinion of their approach to developing, aggregating, and distributing content. For any given subject, they planned to write the initial content themselves to insure it was the very best.
Content Strategy, Creation, Organization, and Measurement
JANUARY 25, 2013
I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” ” What are the metrics for measuring your content? Content
Does Extreme Content Delivery = Learning?
MAY 23, 2013
Or do you learn better when you get a chance to process the content every 15 minutes by thinking about it quietly or talking with a peer? I know for myself that I don’t learn, retain, or apply when content is endlessly shared – even from expert – without a break.
The top 10 opportunity costs for single source content strategy
JUNE 13, 2014
When you think about your company''s digital learning content strategy, what''s the first thing that comes to mind? Employees find relevant content more quickly. Learning and Development delivers informal content, in addition to formal content from the same source.
single-source learning content development…
MARCH 13, 2009
Home > Instructional Design , Single Source > Single-Source Learning Content Development… Single-Source Learning Content Development… March 13th, 2009 Goto comments Leave a comment If the number of people in my recent conference sessions are any indication more and more organizations are seeing the promise of single-source learning content development. Ah… now I get why there’s so much interest in Single-Source Learning Content Development.
How Nonprofits Get Significant Value from Content Curation
DECEMBER 17, 2013
On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “ Lean Content ” events in San Francisco. The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Content
7 Fantastic Free or Low Cost Sources To Get Images for Your Content Strategy
AUGUST 27, 2013
Images, visuals, videos, and infographics are being staples of nonprofit’s content strategy, especially for social channels. Content Visual Flickr Image by Sam Howzit.
3 reasons to change your learning content management strategy now
MAY 2, 2014
When we step outside of our learning silo, we find that virtually every function in today’s organizations is sustained by a content strategy driven by a content management system that enables content developers to create dynamic content and reuse it across multiple formats.
7 Tips To Help You Focus In Age of Distraction: Are You Content Fried!
SEPTEMBER 29, 2011
This morning I learned a new word for information overload – “content fried” from a colleague at the Packard Foundation. It resonated. We have so much content in our professional lives. Reading, reviewing, commenting, writing, and editing content.
The Unexpected Benefits From Content Curation
JUNE 7, 2012
In January of this year, I predicted that 2012 would be the year of content curation. The NTEN Journal also includes a terrific introductory article for nonprofits and what content curation is relevant to their work. Content
How To Use Facebook Metrics To Give Your Audience the Content They Want Most
FEBRUARY 16, 2012
This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. Content Analysis of Comments on post and shares.
Are You Content Creation Impaired? Here’s Some Tips and Resources
FEBRUARY 22, 2012
Content Marketing: Overviews, Context, and Frameworks. Joe Pulizzi, co-author of Managing Content Marketing , has a terrific post highlighting what it takes to excel at content marketing. The post starts with a quick video giving you the history of content marketing.
Content Curation for Nonprofits – Notes from #13ntccur8
APRIL 30, 2013
This year at the Nonprofit Technology Conference, I had the pleasure of designing and facilitating a session on “Content Curation for Nonprofits” with Will Coley. The session was designed to balance content delivery with peer interaction. ” Content
Pinterest: A Tool To Curate Relevant Visual Content for Your Audience
JANUARY 10, 2012
But if you want to be successful, you must curate and share relevant content. I am visual learner and I’ve been a content curator for years. There is so much content being created and shared, that making sense of it is getting harder and harder unless you have context.
If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Content Strategy
JANUARY 14, 2013
Participants at FFL Training Doing Content Strategy Brainstorm. And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog. Content
What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet?
JANUARY 30, 2012
Content Curation for Nonprofits. Here are my slides and curated resources materials for a talk called “ What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet? What is Content Curation? We can’t blame it all on the amount of information.
Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference
JANUARY 19, 2012
Robin Good , one of the best content curators on the planet, will join me via skype from Italy. I also think that 2012 will be the year of content curation. A content curator should never share something they have not actually read and thought about. Content
Learning Content Management Systems (LCMS) for Managing Course Assets
JANUARY 24, 2011
I received an inquiry from a reader at a large company that is continuously working on large projects with lots of course content running around. Along the way, a lot of the LCMS products on the market have become more about a kind of authoring approached with content stored in a database that is transformed into courseware. This is valuable for large scale authoring and translation of content. We need to set up a process to determine all courses the information will impact.
Don’t be Complacent and Content
OCTOBER 27, 2011
While it’s a vendor-driven show, there were several valuable presentations and information to help get clearer about designing content. So DITA is Darwin Information Typing Architecture, and what it is about is structuring content a bit.
NTEN Webinar Reflections and Resources: The Unanticipated Benefits of Content Curation
JULY 13, 2012
The Unanticipated Benefits of Content Curation. Fast forward to today, I link both these ideas, but have now realized that content curation – the good practice of it – can help reduce that feeling. They key point I wanted to make was that content curation is not social sharing.
From Content to Experience
JUNE 3, 2014
A number of years ago, I said that the problem for publishers was not going from text to content (as the saying goes), but from content to experience. And is this content aligned to that skill? For instance, if the content is a bunch of knowledge that somehow you’re to magically put in someone’s head, such as product information or arbitrary rules, you’re far better off putting that information in the world than trying to put it in the head.
Workshop content: Creating results using social media – the HR perspective
OCTOBER 11, 2011
I thought I would share the visual content we will be using during the workshop. As usual, the slides are not intended to be useful by themselves, but to provide supporting content for the activities and discussions of the session.
experience-sharing vs information-sharing
OCTOBER 14, 2011
Useful content doesn’t come up by magic. Content also doesn’t come up as a result of an imposed structure. Content arrives on platforms because some people feel a strong ownership for it and believe that there’s value in sharing it. Over a period of time they use metadata such as tags, ratings and comments to provide a layer of information and commentary to the content.
How To Recognize Great Content Curation: Curating Curators
NOVEMBER 10, 2011
Content curation: Best practices. Dilbert characters are talking about content curation. Scoop.It one of the premiere content creation tools is now out beta. In my own curation of content , I’m discovering many more content curators out there. Content
Open strategy: News Limited shares its inspirations on the future of paid content
NOVEMBER 25, 2011
During our conversation he told me about a weekly digest of what’s happening globally in digital news and paid content that he compiled for executives at News Limited, to keep them informed about all of many rapid changes in the space.
IBM’s Lotusphere 2011 Highlights – People-Centric vs. Content-Centric by Louis Richardson
FEBRUARY 18, 2011
Welcome to the successful transformation from a content-centric organisation to a people-centric one! Not the content they produce. People-Centric vs. Content-Centric: A Copernican revolution needed to become a social business from louis richardson on Vimeo. . .
How to support informal learning
Jay Cross's Informal Learning
JULY 12, 2010
Cross is a champion of informal learning, Web 2.0, They are currently refining informal/web 2.0 His published works include Informal Learning : Rediscovering the Natural Pathways that Inspire Innovation and Performance as well as other books and countless articles. Interview.
Content Curation: Are You A Fire Hose or A Focusing Lens?
DECEMBER 12, 2011
Does your nonprofit do content curation as part of its content strategy? Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked and shared with your network.