How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth Kanter

This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. Content Analysis of Comments on post and shares.

Content Curation Primer

Beth Kanter

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Content curators have integrated this skill into their daily routine. Content

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The Facebook Research

Stephen Downes: Half an Hour

The Facebook experiments are actually very clever. The content stream is the presentation of everyone else''s material to an individual user. So, in my content stream, I get stuff from Rod, stuff from my family, stuff from Moncton Free Press, stuff from the City, etc., including some sponsored or promoted content from magazines and advertisers. Facebook has been tinkering with this content stream since day one.

I Unfriended You On Facebook. Are We Still Friends?

Dan Pontefract

You're reading fresh content from Dan Pontefract at Brave New Org: Facebook. My social media journey, like many of you, included Facebook at a time when most of us had no idea where social networking was heading. As for Facebook, I’m conflicted.

Why Content Curation Should be in Your Skillset

Jay Cross

An example: How Jay Cross Curates Content. Wise interpretation is what adds value to the content. and gets reposted to my Facebook, Google+, LinkedIn and Twitter feeds. You’ve shared a link to the content and your take on it.

Apple’s content blocking is chemo for the cancer of adtech

Doc Searls

That’s why they’re enabling “content blocking” in iOS 9 (the new mobile operating system that will soon go in your iPhone and iPad). Says Apple , “Content Blocking* gives your extensions a fast and efficient way to block cookies, images, resources, pop-ups, and other content.” The JSON consists of an array of rules (triggers and actions) for blocking specific content.

What Comes First, Content Creation or Curation?

Beth Kanter

A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation. Let’s be clear as my fellow content curator, Jan Gordon, says : There is no curation without original content. Conten

Content Strategy, Creation, Organization, and Measurement

Beth Kanter

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. ” What are the metrics for measuring your content? To develop my content pipeline, I maintain an idea dashboard.

How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth Kanter

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). If the audience is local, it is important to framing content and issues for local geographic area.

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy

Beth Kanter

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” Facebook Post from Edutopia. Content

Content Curation: The Art and Science of Spotting Awesome

Beth Kanter

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Content Curation

Facebook Brand Pages: How To Be Ready

Beth Kanter

“ If Facebook does decide to flip a switch faster than expected and your nonprofit isn’t the first, will that spell disaster instead of success? Fast implementation is less important than being effective and strategic – so stay calm. Source: Mari Smith.

The Art of Less As More: Micro Content

Beth Kanter

has published this really useful and free e-book on Micro Content. ” The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources. What is micro content anyway? Visual.ly

7 Fantastic Free or Low Cost Sources To Get Images for Your Content Strategy

Beth Kanter

Images, visuals, videos, and infographics are being staples of nonprofit’s content strategy, especially for social channels. Content Visual Flickr Image by Sam Howzit.

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How To Easily Repurpose Your Content for Social Channels

Beth Kanter

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently. Optimizing your content for social channels does not have to be labor intensive. Content Visual

Where news website traffic comes from: Google vs Facebook

Ross Dawson

Among the interesting insights was data on how news website traffic comes from Google and Facebook, shown below. Facebook is the #2 or #3 sources of traffic for five of the top newssites, with Huffington Post at the top with 8% and New York Times with 6%.

Can Memes for Good Work for your Nonprofit’s Content Strategy? Not on Facebook!

Beth Kanter

Many charities are often stretch to find the time and resources to feed the content beast and riffing on popular memes can an efficient and effective way to create content, especially with the plethora of free “ meme creators “available. Content Visual

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3 Must-Have Productivity Tools for Creating Visual Content for Social Channels

Beth Kanter

You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. And get this, it exports to the exact size for a Facebook Brand Page wall post! Here’s some how-to steps.

Meaning & the content heresy

Dave Snowden

The content of the narrative is only a part of the meaning that the contributor can supply, the way they interpret is also key, not only to provide quantitative data and objectivity in an abductive world, but also to empower the story teller over the expert.

Lists As Part of Your Content Strategy: A Short List of Tips and Tools

Beth Kanter

But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists. List of Content Ideas. Short List of List Making Tools for Content Curation. Content Photo by Andrew Watt.

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How To Use Negative Feedback on Facebook To Improve Your Content Strategy

Beth Kanter

Facebook recently made a change to the EdgeRank Algorithm that increased the importance of Negative Feedback. Negative feedback on Facebook is when a user will hide, hide-all or unlike your content. Compare post content to see what types cause hides or low engagement.

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Content as Icebergs

Doc Searls

(Cross posted from this at Facebook). In Snow on the Water I wrote about the ‘low threshold of death” for what media folks call “content” — which always seemed to me like another word for packing material. Twenty-five straight minutes of content!” So I think about content death a lot. My Facebook timeline it looks like a core sample of glacier ice, drilled back to 1947, the year I showed up.

Six Things Nonprofits Should Know About Facebook Ads

Beth Kanter

Note From Beth: Here’s some quick tips on using Facebook Ads. What if you’ve done everything to build a strong Facebook community, consistently post quality content and do your very best to engage with users, but you (or, in some cases, your CEO) still want more?

How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change

Beth Kanter

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. In late September news trickled out about a change in Facebook’s Edgerank algorithm that was causing big drops in reach for many branded pages.

What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet?

Beth Kanter

Content Curation for Nonprofits. Here are my slides and curated resources materials for a talk called “ What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet? What is Content Curation? Is your nonprofit doing content curation? Content

#FacebookAdGrants: What Nonprofits Need More Than a Facebook Donate Button

Beth Kanter

Over the years, I’ve attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively. During the Q/A after the presentation, one of the most frequent questions asked has been, “Will Facebook be making grants to nonprofits?”

One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves

Beth Kanter

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. Six Types of Visual Content.

The many and varied risk factors in Facebook’s IPO

Ross Dawson

To save you reading it all, here is a highly selective summary of just a few of the interesting risk factors Facebook points to in its IPO filing : If we fail to retain existing users or add new users, or if our users decrease their level of engagement with Facebook, our revenue, financial results, and business may be significantly harmed. We had more than 425 million MAUs who used Facebook mobile products in December 2011.

Facebook as a blogging platform

Euen Semple

As people have moved into places like Facebook and Twitter the energy has moved away from blogging to some extent. I, like many bloggers, used to post links to my blog posts on Facebook or Google+. So I started posting the entire content of my blog posts on Facebook and Google+. You know the ones where it is on a newspaper''s site and it is called a blog but it doesn''t feel like a blog, it is just "content".

Blogging is fragmenting into multi-platform content creation – long live blogging!

Ross Dawson

Third , young people under 18 are certainly not drifting to Twitter, but to social networks such as Facebook. Traditional blogs are just one possible platform for content creation and sharing.

How To Make Content Creation More Efficient: Use An Idea Dashboard

Beth Kanter

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper.

Forget Coffee Spoons: I Can Now Measure Out My Life With Facebook Status Updates

Beth Kanter

Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. Changed Environment: Facebook Becomes The Internet.

Message It: How to Make the Most of Your New Facebook Page

Beth Kanter

Note from Beth: I’ve been working with John Haydon over the past week to get my Facebook Page ready to go (and it’s gonna rock can’t wait to show it off!). As part of the process, I’ve been looking at what other nonprofits have done to get ideas.

Facebook provides more this-like-that instead of this-oh-that! (Or relevancy, interestingingness, and serendipity)

David Weinberger

Facebook has announced that it’s going to start adding to your newsfeed stories that you don’t know about but that are on the same topic as ones you follow. Facebook has opted for relevancy.

Getting Insight from Facebook Insight Requires Sense Making Skills

Beth Kanter

New media literacy: ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication. Robin aptly points out that these skills are also required for content curation. Analyze the Content. [link].

Nonprofits and Content Strategy: The Wisdom of the Network

Beth Kanter

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is.

A Dog Named Red Helps Best Friends Animal Society Get Results on Facebook

Beth Kanter

For several years now, nonprofits have been investing time, energy and money building Facebook pages and working to engage supporters on Facebook. Others have spent tens of thousands of dollars to build custom Facebook apps from scratch.

Facebook Changes for Organization Pages: Focus On Results

Beth Kanter

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels.

How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer

Beth Kanter

And, you need to think about the cover image design in the context of your overall content strategy. How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. In fact he literally wrote the book on Facebook.

An Interview With Facebook’s Libby Leffler: Facebook and Nonprofits

Beth Kanter

A few weeks ago, I had the opportunity have lunch with Libby Leffler who works on strategic partnerships at Facebook with nonprofits. I sat down for an interview to learn more about her work at Facebook and tips for nonprofits. What is your current job at Facebook?