How True Advertising Can Save Journalism From Drowning in a Sea of Content
JANUARY 26, 2017
Journalism is in a world of hurt because it has been marginalized by a new business model that requires maximizing “content” instead. Here’s one way to tell the difference between journalism and content: Journalism has ethics. Content has volume. Content is supported by adtech.
Figuring Out Content Strategy
FEBRUARY 25, 2016
The biggest change in my understanding of design after joining Capital One, by far, is how I understand the importance and nature of content strategy in my design work. First, I defined each chunk of content that we needed. Content Themes and Voice.
Humor As Part of Nonprofit Social Content and Engagement Strategy: Hilarious Examples
SEPTEMBER 20, 2013
According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. There are tips for using humor successfully and methods for creating funny content as well as how to avoid a big fail. Content
a simpler approach to content management
JANUARY 18, 2015
I was recently asked what I thought about content management systems (CMS); how content should be developed; whether generational differences should be considered; and how to keep content relevant. The best example of a CMS is the Web.
AUGUST 11, 2015
We’ve heard about learning engineering and while the focus is on experience design, the pragmatics include designing content to create the context, resources, and motivation for the activity. And it’s time we step beyond just hardwiring this content together, and start treating it as professionals. You can customize the content you’re searching for with filters. The content reacts to the device you’re on and displays appropriately.
Will Content Blocking push Apple into advertising’s wheat business?
AUGUST 29, 2015
The company is also taking sides against both — especially adtech — by supporting Content Blocking in a new breed of mobile phone apps we can expect to see in iOS 9 , Apple’s next mobile operating system, due next month. In Apple’s Content Blocking is chemo for the cancer of adtech , which I posted a few days ago, I visited the likely effects of content blocking. Yet Content Blocking should stop iAd ads as dead as all the rest, one would assume.
Under the ‘Content’ Cover
NOVEMBER 10, 2015
Too often I see instructional design training and tools, in addition to talking about ‘objectives’ and ‘assessment’ (which I tend to call ‘practice’, for hopefully obvious reasons), talking about ‘content’. What should be the elements of content are an introduction to the learning experience, a presentation of the concept(s), examples that illustrate applying the concept to contexts, and a closing of the experience.
Nonprofits and Instagram: The Ultimate Curated Collection of Best Practices, Examples, and Tips
SEPTEMBER 24, 2015
As a content curator, I’m not just on the hunt for learning and sharing snippets of the new or what’s buzzing. Content curation is ultimately organizing, synthesizing, presenting, and maintaining your resource collections.
Nature Conservancy Instagram Contest and Other Examples
AUGUST 28, 2012
The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt.
Content and continuous learning: The cornerstones of a learning architecture
AUGUST 8, 2014
The HILO conversation began with last year''s " The High-Impact Learning Organization Series: Maturity Model and Best Practices in the Leadership, Governance and Management of Corporate Learning ," 1 emphasizing the importance of measurement, content and culture.
What Comes First, Content Creation or Curation?
JANUARY 24, 2012
A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation. Let’s be clear as my fellow content curator, Jan Gordon, says : There is no curation without original content. Conten
Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits
AUGUST 19, 2015
Not only do you need to pre-plan your content using an editorial calendar but coordinate and assign tasks and organize your content assets and curation. And, then there is the task of putting fingers to keyboard and creating the content as well as curating.
7 Tips for Using Quotes for Your Nonprofit’s Content Strategy
JUNE 17, 2014
One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” Share an example in the comments. Content
Content Curation: The Art and Science of Spotting Awesome
APRIL 22, 2014
Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Content Curation
The Art of Less As More: Micro Content
JULY 24, 2014
has published this really useful and free e-book on Micro Content. ” The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources. What is micro content anyway? Visual.ly
single-source learning content development…
MARCH 13, 2009
Home > Instructional Design , Single Source > Single-Source Learning Content Development… Single-Source Learning Content Development… March 13th, 2009 Goto comments Leave a comment If the number of people in my recent conference sessions are any indication more and more organizations are seeing the promise of single-source learning content development. Ah… now I get why there’s so much interest in Single-Source Learning Content Development.
How Nonprofits Get Significant Value from Content Curation
DECEMBER 17, 2013
On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “ Lean Content ” events in San Francisco. The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Content
5 Examples of Non-Profits Using Cats…and a Dog in Content Strategy
SEPTEMBER 23, 2013
Note From Beth: The cartoon above is from my book, “ Measuring the Networked Nonprofit ,” and was alluding to what I call the “ Cute Animal Theory ” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel.
Nonprofits and Instagram: The Ultimate Curated Collection of Best Practices, Examples, and Tips
APRIL 23, 2014
As a content curator, I’m not just on the hunt for learning the new or what’s buzzing. But, a big part of content curation is organizing and presenting your collection. I don’t always share links as I find them, but because I use content curation to support curriculum development for my training work, I like to share collections that organized so people can take an hour or so and get up to speed on a topic or to use if you are doing a training.
How To Easily Repurpose Your Content for Social Channels
FEBRUARY 5, 2013
Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently. Optimizing your content for social channels does not have to be labor intensive. Content Visual
Meaning & the content heresy
MARCH 11, 2011
The content of the narrative is only a part of the meaning that the contributor can supply, the way they interpret is also key, not only to provide quantitative data and objectivity in an abductive world, but also to empower the story teller over the expert. To take an example.
Lists As Part of Your Content Strategy: A Short List of Tips and Tools
SEPTEMBER 26, 2013
But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists. List of Content Ideas. Short List of List Making Tools for Content Curation. Content Photo by Andrew Watt.
7 Tips To Help You Focus In Age of Distraction: Are You Content Fried!
SEPTEMBER 29, 2011
This morning I learned a new word for information overload – “content fried” from a colleague at the Packard Foundation. It resonated. We have so much content in our professional lives. Reading, reviewing, commenting, writing, and editing content.
3 Must-Have Productivity Tools for Creating Visual Content for Social Channels
JULY 30, 2013
You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. What’s in your visual content tool box? You are on a roll!
How To Use Facebook Metrics To Give Your Audience the Content They Want Most
FEBRUARY 16, 2012
This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. Content Analysis of Comments on post and shares.
Are You Content Creation Impaired? Here’s Some Tips and Resources
FEBRUARY 22, 2012
Content Marketing: Overviews, Context, and Frameworks. Joe Pulizzi, co-author of Managing Content Marketing , has a terrific post highlighting what it takes to excel at content marketing. The post starts with a quick video giving you the history of content marketing.
Content as Icebergs
SEPTEMBER 12, 2015
In Snow on the Water I wrote about the ‘low threshold of death” for what media folks call “content” — which always seemed to me like another word for packing material. For example, a couple days ago I heard a guy on WEEI, my fave sports station in Boston, yell “Coming up! Twenty-five straight minutes of content!” So I think about content death a lot. (Cross posted from this at Facebook).
Pinterest: A Tool To Curate Relevant Visual Content for Your Audience
JANUARY 10, 2012
But if you want to be successful, you must curate and share relevant content. I am visual learner and I’ve been a content curator for years. Pinterest is a small example of how the social web is evolving. Content VisualMy Pinboards on Pinterest.
If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Content Strategy
JANUARY 14, 2013
Participants at FFL Training Doing Content Strategy Brainstorm. And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog. Content
Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference
JANUARY 19, 2012
Robin Good , one of the best content curators on the planet, will join me via skype from Italy. I also think that 2012 will be the year of content curation. A content curator should never share something they have not actually read and thought about. Content
What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet?
JANUARY 30, 2012
Content Curation for Nonprofits. Here are my slides and curated resources materials for a talk called “ What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet? What is Content Curation? Is your nonprofit doing content curation? Content
From Content to Experience
JUNE 3, 2014
A number of years ago, I said that the problem for publishers was not going from text to content (as the saying goes), but from content to experience. And is this content aligned to that skill? For instance, if the content is a bunch of knowledge that somehow you’re to magically put in someone’s head, such as product information or arbitrary rules, you’re far better off putting that information in the world than trying to put it in the head.
NTEN Webinar Reflections and Resources: The Unanticipated Benefits of Content Curation
JULY 13, 2012
The Unanticipated Benefits of Content Curation. Fast forward to today, I link both these ideas, but have now realized that content curation – the good practice of it – can help reduce that feeling. They key point I wanted to make was that content curation is not social sharing.
How To Make Content Creation More Efficient: Use An Idea Dashboard
JANUARY 29, 2013
Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper.
IBM’s Lotusphere 2011 Highlights – People-Centric vs. Content-Centric by Louis Richardson
FEBRUARY 18, 2011
Welcome to the successful transformation from a content-centric organisation to a people-centric one! Not the content they produce. People-Centric vs. Content-Centric: A Copernican revolution needed to become a social business from louis richardson on Vimeo. . .
How Many Social Channels Should Our Nonprofit Use?
NOVEMBER 10, 2014
For example, Instagram is more popular among the younger set (18-44). For example, 64% of consumers may expect brands to be on Twitter, but only 31% actually follow brands that they like there. They are not serving up quality content that resonates with their audience.
Scary Nonprofit Contests, Social Media Content, and Campaigns: Happy Halloween!
OCTOBER 31, 2013
Halloween offers a great hook for your nonprofit’s content strategy, a campaign theme , or special fundraiser. Check out this example from Petco from Convince and Convert. Goodwill SoCal is running a contest for people to share their best Halloween Costume idea.
Paid content needs REALLY BIG metadata
JULY 22, 2013
HBR.com has just put up a post of mine about some new guidelines for “paid content.” ” The guidelines come from the PR and marketing communications company Edelman, which creates and places paid content for its clients. and was hit by a particularly good example. 36) titled “Nerf aims for girls but hits boys too” also paid content? The failure to plainly distinguish paid content from unpaid content can subvert the reader’s trust.
Recent Social Media User Data: One Big Takeaway for Nonprofits
SEPTEMBER 23, 2015
consumers on their habits and preferences surrounding digital engagement, content, shopping, and services. Some of the key takeaways are not surprising, for example, millennials are likely to buy products that appear in their feeds , but older generations are not.
MAY 29, 2009
The primary reasons for doing the eLearning Tour was that it is hard to see examples of what is being done by fellow eLearning professionals and get a sense of the patterns that exist. And while I believe that I gave a flavor of what's happening out there through the tour, my gut tells me that it would be helpful to capture more examples. So first question – after participating or viewing the videos for the event: Is it helpful to capture examples? Browse eLearning Content