How True Advertising Can Save Journalism From Drowning in a Sea of Content
JANUARY 26, 2017
Journalism is in a world of hurt because it has been marginalized by a new business model that requires maximizing “content” instead. Here’s one way to tell the difference between journalism and content: Journalism has ethics. Content has volume. Content is supported by adtech.
Figuring Out Content Strategy
FEBRUARY 25, 2016
The biggest change in my understanding of design after joining Capital One, by far, is how I understand the importance and nature of content strategy in my design work. First, I defined each chunk of content that we needed. Content Themes and Voice.
JUNE 13, 2011
As I’m fresh off my first neighbourhood block party in the Kitsilano hamlet that makes up part of Vancouver’s West Side, I got to thinking about content, curating and libraries. Thus, the next big skill for individuals to tackle will to become ‘ content curators’.
AUGUST 11, 2015
We’ve heard about learning engineering and while the focus is on experience design, the pragmatics include designing content to create the context, resources, and motivation for the activity. And it’s time we step beyond just hardwiring this content together, and start treating it as professionals. You can customize the content you’re searching for with filters. The content reacts to the device you’re on and displays appropriately.
a simpler approach to content management
JANUARY 18, 2015
I was recently asked what I thought about content management systems (CMS); how content should be developed; whether generational differences should be considered; and how to keep content relevant. There is relevant and irrelevant content.
Content isn’t a silo
MARCH 2, 2016
I mentioned in my previous post that I was talking at the xAPI camp about content strategy, and on the way in I created a new diagram to convey a concept I wanted to discuss. Consequently, so too is content. Content is used in many ways, whether via apps, through the web, or print.
Why Content Curation Should be in Your Skillset
APRIL 29, 2015
An example: How Jay Cross Curates Content. Wise interpretation is what adds value to the content. You’ve shared a link to the content and your take on it. Curation can boost your profit and help your people grow.
JUNE 9, 2015
So, I’d roughly (and generously) estimate that the ratio is around 80:20 for content: practice. So, two questions: do we just need more practice, or do we also have too much content. Yes, designing practice is harder than just delivering content, but it’s not that much harder to develop more than just to develop some. However, I’ll argue we’re also delivering too much content. And then let the practice drive them to the content.
Will Content Blocking push Apple into advertising’s wheat business?
AUGUST 29, 2015
The company is also taking sides against both — especially adtech — by supporting Content Blocking in a new breed of mobile phone apps we can expect to see in iOS 9 , Apple’s next mobile operating system, due next month. In Apple’s Content Blocking is chemo for the cancer of adtech , which I posted a few days ago, I visited the likely effects of content blocking. Yet Content Blocking should stop iAd ads as dead as all the rest, one would assume.
Five Steps to Making Your Content Mobile Ready
JUNE 26, 2014
To date, however, according to Bersin by Deloitte, only 12% of learning content is mobile-enabled. Sales-type employees require mobile learning for different types of quick content consumption. Chunking some existing content into bite-sized nuggets.
Under the ‘Content’ Cover
NOVEMBER 10, 2015
Too often I see instructional design training and tools, in addition to talking about ‘objectives’ and ‘assessment’ (which I tend to call ‘practice’, for hopefully obvious reasons), talking about ‘content’. What should be the elements of content are an introduction to the learning experience, a presentation of the concept(s), examples that illustrate applying the concept to contexts, and a closing of the experience.
What Comes First, Content Creation or Curation?
JANUARY 24, 2012
A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation. Let’s be clear as my fellow content curator, Jan Gordon, says : There is no curation without original content. Conten
Content and continuous learning: The cornerstones of a learning architecture
AUGUST 8, 2014
The HILO conversation began with last year''s " The High-Impact Learning Organization Series: Maturity Model and Best Practices in the Leadership, Governance and Management of Corporate Learning ," 1 emphasizing the importance of measurement, content and culture.
Apple’s content blocking is chemo for the cancer of adtech
AUGUST 26, 2015
That’s why they’re enabling “content blocking” in iOS 9 (the new mobile operating system that will soon go in your iPhone and iPad). Says Apple , “Content Blocking* gives your extensions a fast and efficient way to block cookies, images, resources, pop-ups, and other content.” The JSON consists of an array of rules (triggers and actions) for blocking specific content.
Content Strategy, Creation, Organization, and Measurement
JANUARY 25, 2013
I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” ” What are the metrics for measuring your content? Content
It’s not about the content
AUGUST 23, 2011
This morning the designers of a very pricey executive development program asked my opinion of their approach to developing, aggregating, and distributing content. For any given subject, they planned to write the initial content themselves to insure it was the very best.
Does Extreme Content Delivery = Learning?
MAY 23, 2013
Or do you learn better when you get a chance to process the content every 15 minutes by thinking about it quietly or talking with a peer? I know for myself that I don’t learn, retain, or apply when content is endlessly shared – even from expert – without a break.
Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits
AUGUST 19, 2015
Not only do you need to pre-plan your content using an editorial calendar but coordinate and assign tasks and organize your content assets and curation. And, then there is the task of putting fingers to keyboard and creating the content as well as curating.
The top 10 opportunity costs for single source content strategy
JUNE 13, 2014
When you think about your company''s digital learning content strategy, what''s the first thing that comes to mind? Employees find relevant content more quickly. Learning and Development delivers informal content, in addition to formal content from the same source.
What do the 24 #C2Xmas resources tell us about how to design modern content and learning experiences?
DECEMBER 28, 2016
So what do these 24 resources tell us about how to design content and learning experiences for the modern workplace? Here they are in one list – with my thoughts about what each one tells us about content and learning experience design. Learn Free Magic Tricks – content has to be contextually relevant though. Chef2Chef Online Cooking Class – simple text and graphics often suffice – content doesn’t have to be all-singing, all-dancing!
7 Tips for Using Quotes for Your Nonprofit’s Content Strategy
JUNE 17, 2014
One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” Content
Content is King: The Top 5 Killer Reasons You Need to Attend the Bersin - Caterpillar Webinar
JULY 16, 2013
Content strategy. Did you further know that Content Capability is one of three critical differentiators between HILO and others? Post Type: Blog post. It’s not the buzz phrase du jour in L&D, but it should be!
Content Curation: The Art and Science of Spotting Awesome
APRIL 22, 2014
Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Content Curation
single-source learning content development…
MARCH 13, 2009
Home > Instructional Design , Single Source > Single-Source Learning Content Development… Single-Source Learning Content Development… March 13th, 2009 Goto comments Leave a comment If the number of people in my recent conference sessions are any indication more and more organizations are seeing the promise of single-source learning content development. Ah… now I get why there’s so much interest in Single-Source Learning Content Development.
Humor As Part of Nonprofit Social Content and Engagement Strategy: Hilarious Examples
SEPTEMBER 20, 2013
According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. There are tips for using humor successfully and methods for creating funny content as well as how to avoid a big fail. Content
The Art of Less As More: Micro Content
JULY 24, 2014
has published this really useful and free e-book on Micro Content. ” The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources. What is micro content anyway? Visual.ly
How Nonprofits Get Significant Value from Content Curation
DECEMBER 17, 2013
On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “ Lean Content ” events in San Francisco. The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Content
7 Fantastic Free or Low Cost Sources To Get Images for Your Content Strategy
AUGUST 27, 2013
Images, visuals, videos, and infographics are being staples of nonprofit’s content strategy, especially for social channels. Content Visual Flickr Image by Sam Howzit.
3 reasons to change your learning content management strategy now
MAY 2, 2014
When we step outside of our learning silo, we find that virtually every function in today’s organizations is sustained by a content strategy driven by a content management system that enables content developers to create dynamic content and reuse it across multiple formats.
How To Easily Repurpose Your Content for Social Channels
FEBRUARY 5, 2013
Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently. Optimizing your content for social channels does not have to be labor intensive. Content Visual
Meaning & the content heresy
MARCH 11, 2011
The content of the narrative is only a part of the meaning that the contributor can supply, the way they interpret is also key, not only to provide quantitative data and objectivity in an abductive world, but also to empower the story teller over the expert.
7 Tips To Help You Focus In Age of Distraction: Are You Content Fried!
SEPTEMBER 29, 2011
This morning I learned a new word for information overload – “content fried” from a colleague at the Packard Foundation. It resonated. We have so much content in our professional lives. Reading, reviewing, commenting, writing, and editing content.
Lists As Part of Your Content Strategy: A Short List of Tips and Tools
SEPTEMBER 26, 2013
But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists. List of Content Ideas. Short List of List Making Tools for Content Curation. Content Photo by Andrew Watt.
The Unexpected Benefits From Content Curation
JUNE 7, 2012
In January of this year, I predicted that 2012 would be the year of content curation. The NTEN Journal also includes a terrific introductory article for nonprofits and what content curation is relevant to their work. Content
Are You Content Creation Impaired? Here’s Some Tips and Resources
FEBRUARY 22, 2012
Content Marketing: Overviews, Context, and Frameworks. Joe Pulizzi, co-author of Managing Content Marketing , has a terrific post highlighting what it takes to excel at content marketing. The post starts with a quick video giving you the history of content marketing.
3 Must-Have Productivity Tools for Creating Visual Content for Social Channels
JULY 30, 2013
You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. What’s in your visual content tool box? You are on a roll!
Content Curation for Nonprofits – Notes from #13ntccur8
APRIL 30, 2013
This year at the Nonprofit Technology Conference, I had the pleasure of designing and facilitating a session on “Content Curation for Nonprofits” with Will Coley. The session was designed to balance content delivery with peer interaction. ” Content
How To Use Facebook Metrics To Give Your Audience the Content They Want Most
FEBRUARY 16, 2012
This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. Content Analysis of Comments on post and shares.
Content as Icebergs
SEPTEMBER 12, 2015
In Snow on the Water I wrote about the ‘low threshold of death” for what media folks call “content” — which always seemed to me like another word for packing material. Twenty-five straight minutes of content!” So I think about content death a lot. Back around the turn of the millennium, John Perry Barlow said “I didn’t start hearing the word ‘content’ until the container business felt threatened.”
Pinterest: A Tool To Curate Relevant Visual Content for Your Audience
JANUARY 10, 2012
But if you want to be successful, you must curate and share relevant content. I am visual learner and I’ve been a content curator for years. There is so much content being created and shared, that making sense of it is getting harder and harder unless you have context.