How True Advertising Can Save Journalism From Drowning in a Sea of Content

Doc Searls

Journalism is in a world of hurt because it has been marginalized by a new business model that requires maximizing “content” instead. Here’s one way to tell the difference between journalism and content: Journalism has ethics. Content has volume. Content is supported by adtech.

Conversations not content

Euen Semple

Sadly much of it has been turned into one big content farm. The internet still holds so much potential to helps us understand and improve ourselves and the world around us. It doesn't need to be this way. It is not too late. Each of us can ask our selves every time we share, like, or write something: Will this post trigger people to think more deeply about its topic? Have I written it in a way that is more likely to open up debate than close it down?

Content Curators

Dan Pontefract

As I’m fresh off my first neighbourhood block party in the Kitsilano hamlet that makes up part of Vancouver’s West Side, I got to thinking about content, curating and libraries. Thus, the next big skill for individuals to tackle will to become ‘ content curators’.

Figuring Out Content Strategy

Adaptive Path

The biggest change in my understanding of design after joining Capital One, by far, is how I understand the importance and nature of content strategy in my design work. First, I defined each chunk of content that we needed. Content Themes and Voice.

Content engineering

Clark Quinn

We’ve heard about learning engineering and while the focus is on experience design, the pragmatics include designing content to create the context, resources, and motivation for the activity. And it’s time we step beyond just hardwiring this content together, and start treating it as professionals. You can customize the content you’re searching for with filters. The content reacts to the device you’re on and displays appropriately.

Modernising training content (online workshop)

Jane Hart

Following my posts about Modern Workplace Learning, this is the first of a series of online workshops which will help you make it a reality.

Will Content Blocking push Apple into advertising’s wheat business?

Doc Searls

The company is also taking sides against both — especially adtech — by supporting Content Blocking in a new breed of mobile phone apps we can expect to see in iOS 9 , Apple’s next mobile operating system, due next month. In Apple’s Content Blocking is chemo for the cancer of adtech , which I posted a few days ago, I visited the likely effects of content blocking. Yet Content Blocking should stop iAd ads as dead as all the rest, one would assume.

Looking forward on content

Clark Quinn

At DevLearn next week, I’ll be talking about content systems in session 109. The point is that instead of monolithic content, we want to start getting more granular for more flexible delivery.

The real problem is Decoy News (and decoy content of all kinds)—and the platforms can’t fix it

Doc Searls

In the content business the commercial Web has become, algorithms are now used to target both stories and the advertising that pays for them.

News 263

Intelligent Content

Clark Quinn

I’ve been on the content rant before , talking about the need to structure content into models , and the benefits of tagging. You have to understand that folks who do content as if their business depended on it, e.g. web marketers, have a level of sophistication that elearning (and all elearning: performance support, social, etc) would do well to adopt. One of the people I follow is Scott Abel, the Content Wrangler.

Content isn’t a silo

Clark Quinn

I mentioned in my previous post that I was talking at the xAPI camp about content strategy, and on the way in I created a new diagram to convey a concept I wanted to discuss. Consequently, so too is content. Content is used in many ways, whether via apps, through the web, or print.

[siu] Accessing content

David Weinberger

Alex Hodgson of ReadCube is leading a panel called “Accessing Content: New Thinking and New Business Models or Accessing Research Literature” at the Shaking It Up conference. You import your pdfs, read them with their enhanced reader, and can annotate them and discover new content. “What does content want to be?” JSTOR has 150M content accesses per year, 9,000 institutions, 2,000 archival journals, 27,000 books.

To be content not to know

Dave Snowden

Yesterday I made my views on making a difference clear in terms of what I valued, what Cognitive Edge is capable of and some of the Cognitive Edge capabilities in this area.

Dis-content

Euen Semple

What a shame that the web, this wonderful medium for self discovery and sharing has been turned for so many into "content". There is something so utilitarian about the word, something so manipulative, something so industrial. It seems to sum up all that I thought we were getting away from. Maybe there is still time

Content/Practice Ratio?

Clark Quinn

So, I’d roughly (and generously) estimate that the ratio is around 80:20 for content: practice. So, two questions: do we just need more practice, or do we also have too much content. Yes, designing practice is harder than just delivering content, but it’s not that much harder to develop more than just to develop some. However, I’ll argue we’re also delivering too much content. And then let the practice drive them to the content.

Under the ‘Content’ Cover

Clark Quinn

Too often I see instructional design training and tools, in addition to talking about ‘objectives’ and ‘assessment’ (which I tend to call ‘practice’, for hopefully obvious reasons), talking about ‘content’. What should be the elements of content are an introduction to the learning experience, a presentation of the concept(s), examples that illustrate applying the concept to contexts, and a closing of the experience.

Content Curation Primer

Beth Kanter

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Content curators have integrated this skill into their daily routine. Content

Content as a Service

Xyleme

For better or worse, the development of learning content has been a one-way push process. As instructional designers, we create our learning products, package them up with all the content and media, wish them well, and ship them off to the LMS’s – never to be seen again. Once gone, we lose all connection and control of our content – and this has some obvious drawbacks: Content is replicated to each LMS. There is no way to monetize the content.

mLearnCon Mobile Learning Content

Nancy White

In preparation for the workshop, Jason and I had been working on a mobile application with content all about mobile learning. The content is still being developed and decisions are being made. Both have the same content.

a simpler approach to content management

Harold Jarche

I was recently asked what I thought about content management systems (CMS); how content should be developed; whether generational differences should be considered; and how to keep content relevant. There is relevant and irrelevant content.

Meaning & the content heresy

Dave Snowden

The content of the narrative is only a part of the meaning that the contributor can supply, the way they interpret is also key, not only to provide quantitative data and objectivity in an abductive world, but also to empower the story teller over the expert.

How the Internet becomes the Content-o-net

Doc Searls

was responsible for making sure that the results didn’t include forbidden content. Next, What Big Content wants from net neutrality (hint: protection) , by Nate Anderson in Ars Technica. Maybe somebody can draw us the Content-o-net.

Notes from Intelligent Content 2010

Xyleme

Home > Instructional Design , Learning Content Management > Notes from Intelligent Content 2010 Notes from Intelligent Content 2010 March 11th, 2010 Goto comments Leave a comment A couple of weeks ago, Xyleme presented at Intelligent Content conference hosted by the Rockley Group.

Content Quality

Tony Karrer

And quite often one of the first concerns listed is content quality. This natural instinct is the best solution to poor quality content. Browse eLearning Content at www.elearninglearning.comWhen I do sessions on eLearning 2.0 , I often will ask for the audience to provide a list of barriers or risks. Often the audience is quite good at identifying all the things that may go wrong or that will prevent them from doing any of this.

Smarts: content or system?

Clark Quinn

I wrote up my visit to the Intelligent Content conference for eLearnMag , but one topic I didn’t raise was an unanswered question I raised during the conference: should the ‘smarts’ be in the content or the system? Making content smart would require a bunch of additional elements to the content. Having well-defined content and letting the system use contextual information to choose the content is the typical system used in the industry.

System 104

From Content to Experience

Clark Quinn

A number of years ago, I said that the problem for publishers was not going from text to content (as the saying goes), but from content to experience. And is this content aligned to that skill? For instance, if the content is a bunch of knowledge that somehow you’re to magically put in someone’s head, such as product information or arbitrary rules, you’re far better off putting that information in the world than trying to put it in the head.

Why Content Curation Should be in Your Skillset

Jay Cross

An example: How Jay Cross Curates Content. Wise interpretation is what adds value to the content. You’ve shared a link to the content and your take on it. Curation can boost your profit and help your people grow.

Content or experience

Clark Quinn

I continue to have a problem with the term content as a component of what our field does. What we do is create content. Even in F2F training, we have content and structure around actions we ask our learners to take. At the end of the day, much of what we’re working on is content that is communicated or triggered by learner actions. I believe we need to focus on the activity , not on the content.

CoP Series #8: Content and Community

Nancy White

We have talked throughout this series on communities of practice about “content.&# Well, what the heck is content, why is it important and how do we make the most of it - especially when there is a LOT of it. What do we mean by “content?&# . Members Creating Content.

Paid content needs REALLY BIG metadata

David Weinberger

HBR.com has just put up a post of mine about some new guidelines for “paid content.” ” The guidelines come from the PR and marketing communications company Edelman, which creates and places paid content for its clients. The fact that the two pager is paid content is flagged only by a small Shell logo in the upper left and the words “Wired promotion” in gray text half the height of the “article’s” subhead.

A taxonomy of branded content and its role in the future of media

Ross Dawson

I had already emphasized the importance of branded content in my keynote, so it was a great segue into his detailed analysis. Zuckerman began by running through the severe challenges for the news industry, going on to highlight branded content as the next source of growth for the industry.

Content Curation: The Art and Science of Spotting Awesome

Beth Kanter

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Content Curation

What do the 24 #C2Xmas resources tell us about how to design modern content and learning experiences?

Jane Hart

So what do these 24 resources tell us about how to design content and learning experiences for the modern workplace? Here they are in one list – with my thoughts about what each one tells us about content and learning experience design. Learn Free Magic Tricks – content has to be contextually relevant though. Chef2Chef Online Cooking Class – simple text and graphics often suffice – content doesn’t have to be all-singing, all-dancing!

How Nonprofits Get Significant Value from Content Curation

Beth Kanter

On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “ Lean Content ” events in San Francisco. The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Content

It’s Time to Cross That Bridge: Building Learning in a Highly Regulated or Compliance-Driven Industry

Xyleme

Learning and development teams within highly regulated and compliance driven industries have unique challenges when it comes to developing and delivering their content. Is Your Bridge Still Under Construction: Common Content Challenges for Compliance and Regulated Industries.

Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits

Beth Kanter

Not only do you need to pre-plan your content using an editorial calendar but coordinate and assign tasks and organize your content assets and curation. And, then there is the task of putting fingers to keyboard and creating the content as well as curating.

Five Steps to Making Your Content Mobile Ready

Xyleme

To date, however, according to Bersin by Deloitte, only 12% of learning content is mobile-enabled. Sales-type employees require mobile learning for different types of quick content consumption. Chunking some existing content into bite-sized nuggets.

Reimagined Learning: Content & Portfolio elaborated

Clark Quinn

Two additional components of the model around the activities were content and then products coupled with reflection. One of the driving points behind the model was to move away from content-driven learning, and start focusing on learning experience.

Does Extreme Content Delivery = Learning?

Beth Kanter

Or do you learn better when you get a chance to process the content every 15 minutes by thinking about it quietly or talking with a peer? I know for myself that I don’t learn, retain, or apply when content is endlessly shared – even from expert – without a break.

Mobile Learning Content Community Launched

Tony Karrer

I'm happy to announce that Judy Brown today officially launched the Mobile Learning Content Community. It's great to have her pull together content and bloggers into this community. Browse eLearning Content at www.elearninglearning.com.