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How True Advertising Can Save Journalism From Drowning in a Sea of Content

Doc Searls

Journalism is in a world of hurt because it has been marginalized by a new business model that requires maximizing “content” instead. Here’s one way to tell the difference between journalism and content: Journalism has ethics. Content has volume. Content is supported by adtech.

Figuring Out Content Strategy

Adaptive Path

The biggest change in my understanding of design after joining Capital One, by far, is how I understand the importance and nature of content strategy in my design work. First, I defined each chunk of content that we needed. Content Themes and Voice.

Content Curators

Dan Pontefract

As I’m fresh off my first neighbourhood block party in the Kitsilano hamlet that makes up part of Vancouver’s West Side, I got to thinking about content, curating and libraries. Thus, the next big skill for individuals to tackle will to become ‘ content curators’.

Content engineering

Clark Quinn

We’ve heard about learning engineering and while the focus is on experience design, the pragmatics include designing content to create the context, resources, and motivation for the activity. And it’s time we step beyond just hardwiring this content together, and start treating it as professionals. You can customize the content you’re searching for with filters. The content reacts to the device you’re on and displays appropriately.

a simpler approach to content management

Harold Jarche

I was recently asked what I thought about content management systems (CMS); how content should be developed; whether generational differences should be considered; and how to keep content relevant. There is relevant and irrelevant content.

Content isn’t a silo

Clark Quinn

I mentioned in my previous post that I was talking at the xAPI camp about content strategy, and on the way in I created a new diagram to convey a concept I wanted to discuss. Consequently, so too is content. Content is used in many ways, whether via apps, through the web, or print.

Why Content Curation Should be in Your Skillset

Jay Cross

An example: How Jay Cross Curates Content. Wise interpretation is what adds value to the content. You’ve shared a link to the content and your take on it. Curation can boost your profit and help your people grow.

Content/Practice Ratio?

Clark Quinn

So, I’d roughly (and generously) estimate that the ratio is around 80:20 for content: practice. So, two questions: do we just need more practice, or do we also have too much content. Yes, designing practice is harder than just delivering content, but it’s not that much harder to develop more than just to develop some. However, I’ll argue we’re also delivering too much content. And then let the practice drive them to the content.

Will Content Blocking push Apple into advertising’s wheat business?

Doc Searls

The company is also taking sides against both — especially adtech — by supporting Content Blocking in a new breed of mobile phone apps we can expect to see in iOS 9 , Apple’s next mobile operating system, due next month. In Apple’s Content Blocking is chemo for the cancer of adtech , which I posted a few days ago, I visited the likely effects of content blocking. Yet Content Blocking should stop iAd ads as dead as all the rest, one would assume.

Five Steps to Making Your Content Mobile Ready

Xyleme

To date, however, according to Bersin by Deloitte, only 12% of learning content is mobile-enabled. Sales-type employees require mobile learning for different types of quick content consumption. Chunking some existing content into bite-sized nuggets.

Under the ‘Content’ Cover

Clark Quinn

Too often I see instructional design training and tools, in addition to talking about ‘objectives’ and ‘assessment’ (which I tend to call ‘practice’, for hopefully obvious reasons), talking about ‘content’. What should be the elements of content are an introduction to the learning experience, a presentation of the concept(s), examples that illustrate applying the concept to contexts, and a closing of the experience.

What Comes First, Content Creation or Curation?

Beth Kanter

A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation. Let’s be clear as my fellow content curator, Jan Gordon, says : There is no curation without original content. Conten

Content and continuous learning: The cornerstones of a learning architecture

Xyleme

The HILO conversation began with last year''s " The High-Impact Learning Organization Series: Maturity Model and Best Practices in the Leadership, Governance and Management of Corporate Learning ," 1 emphasizing the importance of measurement, content and culture.

Apple’s content blocking is chemo for the cancer of adtech

Doc Searls

That’s why they’re enabling “content blocking” in iOS 9 (the new mobile operating system that will soon go in your iPhone and iPad). Says Apple , “Content Blocking* gives your extensions a fast and efficient way to block cookies, images, resources, pop-ups, and other content.” The JSON consists of an array of rules (triggers and actions) for blocking specific content.

Content Strategy, Creation, Organization, and Measurement

Beth Kanter

I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” ” What are the metrics for measuring your content? Content

It’s not about the content

Jay Cross

This morning the designers of a very pricey executive development program asked my opinion of their approach to developing, aggregating, and distributing content. For any given subject, they planned to write the initial content themselves to insure it was the very best.

Does Extreme Content Delivery = Learning?

Beth Kanter

Or do you learn better when you get a chance to process the content every 15 minutes by thinking about it quietly or talking with a peer? I know for myself that I don’t learn, retain, or apply when content is endlessly shared – even from expert – without a break.

Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits

Beth Kanter

Not only do you need to pre-plan your content using an editorial calendar but coordinate and assign tasks and organize your content assets and curation. And, then there is the task of putting fingers to keyboard and creating the content as well as curating.

The top 10 opportunity costs for single source content strategy

Xyleme

When you think about your company''s digital learning content strategy, what''s the first thing that comes to mind? Employees find relevant content more quickly. Learning and Development delivers informal content, in addition to formal content from the same source.

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What do the 24 #C2Xmas resources tell us about how to design modern content and learning experiences?

Jane Hart

So what do these 24 resources tell us about how to design content and learning experiences for the modern workplace? Here they are in one list – with my thoughts about what each one tells us about content and learning experience design. Learn Free Magic Tricks – content has to be contextually relevant though. Chef2Chef Online Cooking Class – simple text and graphics often suffice – content doesn’t have to be all-singing, all-dancing!

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy

Beth Kanter

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” Content

Content is King: The Top 5 Killer Reasons You Need to Attend the Bersin - Caterpillar Webinar

Xyleme

Content strategy. Did you further know that Content Capability is one of three critical differentiators between HILO and others? Post Type: Blog post. It’s not the buzz phrase du jour in L&D, but it should be!

Content Curation: The Art and Science of Spotting Awesome

Beth Kanter

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Content Curation

single-source learning content development…

Xyleme

Home > Instructional Design , Single Source > Single-Source Learning Content Development… Single-Source Learning Content Development… March 13th, 2009 Goto comments Leave a comment If the number of people in my recent conference sessions are any indication more and more organizations are seeing the promise of single-source learning content development. Ah… now I get why there’s so much interest in Single-Source Learning Content Development.

Humor As Part of Nonprofit Social Content and Engagement Strategy: Hilarious Examples

Beth Kanter

According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. There are tips for using humor successfully and methods for creating funny content as well as how to avoid a big fail. Content

The Art of Less As More: Micro Content

Beth Kanter

has published this really useful and free e-book on Micro Content. ” The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources. What is micro content anyway? Visual.ly

How Nonprofits Get Significant Value from Content Curation

Beth Kanter

On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “ Lean Content ” events in San Francisco. The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Content

7 Fantastic Free or Low Cost Sources To Get Images for Your Content Strategy

Beth Kanter

Images, visuals, videos, and infographics are being staples of nonprofit’s content strategy, especially for social channels. Content Visual Flickr Image by Sam Howzit.

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3 reasons to change your learning content management strategy now

Xyleme

When we step outside of our learning silo, we find that virtually every function in today’s organizations is sustained by a content strategy driven by a content management system that enables content developers to create dynamic content and reuse it across multiple formats.

How To Easily Repurpose Your Content for Social Channels

Beth Kanter

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently. Optimizing your content for social channels does not have to be labor intensive. Content Visual

Meaning & the content heresy

Dave Snowden

The content of the narrative is only a part of the meaning that the contributor can supply, the way they interpret is also key, not only to provide quantitative data and objectivity in an abductive world, but also to empower the story teller over the expert.

7 Tips To Help You Focus In Age of Distraction: Are You Content Fried!

Beth Kanter

This morning I learned a new word for information overload – “content fried” from a colleague at the Packard Foundation. It resonated. We have so much content in our professional lives. Reading, reviewing, commenting, writing, and editing content.

Lists As Part of Your Content Strategy: A Short List of Tips and Tools

Beth Kanter

But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists. List of Content Ideas. Short List of List Making Tools for Content Curation. Content Photo by Andrew Watt.

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The Unexpected Benefits From Content Curation

Beth Kanter

In January of this year, I predicted that 2012 would be the year of content curation. The NTEN Journal also includes a terrific introductory article for nonprofits and what content curation is relevant to their work. Content

Are You Content Creation Impaired? Here’s Some Tips and Resources

Beth Kanter

Content Marketing: Overviews, Context, and Frameworks. Joe Pulizzi, co-author of Managing Content Marketing , has a terrific post highlighting what it takes to excel at content marketing. The post starts with a quick video giving you the history of content marketing.

3 Must-Have Productivity Tools for Creating Visual Content for Social Channels

Beth Kanter

You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. What’s in your visual content tool box? You are on a roll!

Content Curation for Nonprofits – Notes from #13ntccur8

Beth Kanter

This year at the Nonprofit Technology Conference, I had the pleasure of designing and facilitating a session on “Content Curation for Nonprofits” with Will Coley. The session was designed to balance content delivery with peer interaction. ” Content

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth Kanter

This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. Content Analysis of Comments on post and shares.

Content as Icebergs

Doc Searls

In Snow on the Water I wrote about the ‘low threshold of death” for what media folks call “content” — which always seemed to me like another word for packing material. Twenty-five straight minutes of content!” So I think about content death a lot. Back around the turn of the millennium, John Perry Barlow said “I didn’t start hearing the word ‘content’ until the container business felt threatened.”

Pinterest: A Tool To Curate Relevant Visual Content for Your Audience

Beth Kanter

But if you want to be successful, you must curate and share relevant content. I am visual learner and I’ve been a content curator for years. There is so much content being created and shared, that making sense of it is getting harder and harder unless you have context.