Not Your Father’s ROI

Jay Cross

Productivity in a Networked era: Not Your Father’s ROI. One cherished industrial age concept that is proving particularly difficult to let go of is return on investment (ROI). But like Pontiacs and Oldsmobiles, old-school ROI’s day in the sun is waning.

ROI 61

Serving Experience As The Product

Adaptive Path

The experience is the product. Whether we talk about greeting cards, mobile apps, or vacation get-aways, the experience is the product. Many of the products we spend the most on and spend the most time with are platforms for services.) Serving experience as the product.

Trending Sources

To Really Drive Enterprise 2.0 Forward We Need A Behaviour Change

Dan Pontefract

One key line struck me: Whether using new or traditional technologies, the key to digital transformation is re-envisioning and driving change in how the company operates. Why do I land on productive, and not collaborative, or engaged, or learned, or reciprocal, or connected?

eLearning is not the answer

Jay Cross

We were going to change the world and pick up some dot-com riches while we did it. After-the-fact finger pointing is not productive. Replacing instructor-led events with living networks yields astounding gains in productivity. Business learning ROI Informal Learning Web 2.0

The Demise of Advertising Business Models

John Hagel

Growing power is simple – as consumers, we have far more choice regarding products and vendors, more information about those choices and more ability to switch from one vendor to another if we don’t feel that our needs are being met. This challenge will only intensify as we see growing fragmentation of product and service businesses. Now, we feel an increasing need to learn more about the ways we can use the product to get even more value.

ROI 82

Web 2.0 and Change Present Challenges to Many Learning Executives

Jay Cross's Informal Learning

and Change Present Challenges to Many Learning Executives. Jay spoke with Learning Executives Briefing about informal learning and the changing role of the CLO. is changing the nature of business and enabling incredibly powerful connections. That is changing the whole show.

Guest Post: Adejare Amoo on an Industrialist’s Role in eLearning in Africa

Nancy White

Students as well as research & development results are identified as the products and services from Higher education institutions in Africa. However these products and services form a core input in the industrialist’s production process system.

Measure what’s important

Jay Cross

The shift changed how owners value businesses. The change is fundamental to optimizing return on investment, but sadly many L&D managers are mired in mid-twentieth century thinking. The leading teacher of ROI-for-L&D is a former banker.).

Part 3 of 3: Personalized Learning


Service Industry Training: Constant, Ever-Changing, Expensive and Imperative. Compounding the problem is the highly competitive nature of the industry requiring the constant introduction of new products and services: retailers are constantly updating menus, offering seasonal specials, testing new products. Employees have to be trained on each and every change. As this is a first-generation, pilot application, we don’t have an ROI on the project.

IBM’s Trip to Become A Socially Integrated Enterprise

Luis Suarez

That, to me, is the real ROI of Social Computing. Like I said, it continues to take time and lots of good effort and energy to provoke that cultural shift and that mindset change.

ROI 137

What’s Your Purpose?

Luis Suarez

Now, this is not, at all, at this point in time, about trying to figure out the ROI of Social Business. It’s ugly and it will become uglier over the course of time even more so if we keep ignoring the inevitable: change. . Change for the sake of changing: It’s not a good idea.

Learning Content Management Systems (LCMS) for Managing Course Assets

Tony Karrer

Along the way, a lot of the LCMS products on the market have become more about a kind of authoring approached with content stored in a database that is transformed into courseware. They also handle asset management, but I really have not been seeing the kind of large scale adoption of LCMS products for that purpose. We need to make the changes. What’s the ROI for spending time doing this? Or are they really using SharePoint or other ECM products for that?

Corporate Learning Trends- What Endures During Recessions

Kevin Wheeler

While it is hard to fault the content of these programs, as they are usually generic and seem to make sense; there is also little evidence that they make a huge difference to profits, success, or productivity. ROI is the holy grail of training professionals. They do not need any ROI studies. If they don’t believe this, no amount of ROI proof is likely to change their minds.

The Untethered, Hyperconnected Enterprise

Irving Wladawsky-Berger

Top down strategy plans take too long to formulate and generally don’t work so well because technologies and markets are changing so fast. Unlike the academic panel, the CIOs emphasized the need for ROI analysis and careful planning, especially when considering big technology bets. On the other hand, legacy infrastructures are generally one of the key assets of a company, enabling it to deliver products and services to clients around the world.

Interview with Margret Schmidt, VP of User Experience Design and Research at TiVo (Part 3)

Adaptive Path

I believe you mentioned that the site design had not significantly changed for 5 or so years before this most recent launch (and looking at the Internet Archive confirms this. What had been the organizational barriers to change? What did it take to make the site more of an extension of the TiVo product experience? As the company evolved the web site did too, and we added product features like online scheduling, and we enhanced customer support tools.

The State of Social Business – A State of Maturity?

Luis Suarez

“, or, my favourite one: “ What’s the ROI of Social Media? However, the conversation is changing. And it’s changing for the better, in my opinion.

Future Approaches in UX: 10 FAUX Methods to Rock Your World 

Adaptive Path

In an industry changing as quickly as UX design it's sometimes hard to stay on top of all the latest terms and trends. A Lite Brite is also an excellent tool for illustrating product roadmaps.). Artisanal Prototyping: A person, a product, a passion.

5 Infographics About Infographics To Master Basics in Five Minutes

Beth Kanter

Moment—Using your data to tell stories, make decisions, and change the world.” Moment—Using your data to tell stories, make decisions, and change the world.” Source: Hot Button Studio.

Data 61

Return on Intangibles

Jay Cross

Simply this: Because knowledge has become the single most important factor of production, managing intellectual assets has become the single most important task of business.”. In the last twenty years of the twentieth century, Wall Street investors changed the way they determined what a company was worth. Because they’ve learned a narrow view of Return on Investment, namely ROI as seen through the eyes of a bank loan officer.

My top 10 favourite resources from February

Jane Hart

” 4 - Relevance trumps ROI , Jay Cross, 15 February 2012. “Education is changing, and it’s changing fast. Driving real changes in the way work is done can be even harder.

On taking personalized ads personally

Doc Searls

What the ads reflect are the audience demographics approved by businesses willing to purchase impressions against a profile to which you fit in hopes of turning a ROI. There is a lot of profit potential for marketers who can accurately design marketing funnels for products/services based on demographic profiling and intentional modeling using a demand side platform like Facebook. This will change. But that will change.

ROI 47

Future Approaches in UX: 10 FAUX Methods to Rock Your World 

Adaptive Path

In an industry changing as quickly as UX design it's sometimes hard to stay on top of all the latest terms and trends. A Lite Brite is also excellent tool for illustrating product roadmaps.). Artisanal Prototyping: A person, a product, a passion.

Business or Pleasure? - why not both: Klout. Nail. Coffin. Who cares?

Martijn Linssen

My “Influencer Of&# and “Influenced By&# persons haven’t changed since I started looking at Klout several months ago. Similarly, my “Topics&# haven’t changed over the past few months , either. Number 2 should change, and not stay put.

Edge Perspectives with John Hagel: Community 2.0

John Hagel

So, at least a personal barometer suggests a major climate change. marketing vs. customer support vs. product development)? To make it easy, I keep the same acronyms – ROA, ROI and ROS - but just attach different meanings. Besides, ROS has better symmetry with ROA and ROI.

ROI 74

eLearning is not the answer

Jay Cross

We were going to change the world and pick up some dot-com riches while we did it. After-the-fact finger pointing is not productive. Replacing instructor-led events with living networks yields astounding gains in productivity. Face-to-face is unparalleled for changing behavior and rallying emotions. Business learning ROI Informal Learning Web 2.0eLearning is not a big cost-cutter. Corporations are flocking to eLearning for all the wrong reasons.

Why Corporate Training is Broken And How to Fix It

Jay Cross

They all offered great products. The world around corporate training has changed. Traditional training departments cannot build courses fast enough to keep up with the speed of change. In the late 1990s, the web changed everything.

How To 107

Advice for David Campbell, Chief Economist

Stephen Downes: Half an Hour

Yes, there are policy changes that can be made, but the bulk of support is still financial. But not everything demonstrates ROI to the taxpayer, nor should it. But any attempt to represent their ROI is a bit facetious; we would build them no matter what. No individual element''s ROI can be calculated. We need to focus on attracting investment – particularly investment that fosters product or services export growth. We need to change the national narrative.

ROI 31

Learning With and From Others: Restructuring Budgets for Social Learning

Dan Pontefract

Clearly, change is upon us all. If the revised learning function is going to begin including social learning as part of the compendium of learning offerings that enables employee development and increased productivity, there is an obvious requirement not only for social learning leadership, but for budget investment. But where is the ROI? Did the learning team wait for an ROI calculation before offering induction and onboarding programs to new employees?

Pick of the Month: May 2012

Jane Hart

Firstly, Harold Jarche, explained How blogging changed my life for the better (1 May). In this complimentary report for eLearning Guild members, author Clark Quinn assesses how mobile learning is changing, and recommends strategies to make the most of the technology’s emerging opportunities.

When Do Learning Games Make Business Sense?

Tony Karrer

It is time to change the perception of "gaming" among CEOs and other corporate executives. But transfer does not equal ROI. T+D Blog - Serious Gaming in the Workplace asks the question: Is serious gaming being taken seriously in your workplace?

Working Smarter eFieldbook $12

Jay Cross

The accelerating rate of change in business forces everyone in every organization to make a choice: learn while you work or become obsolete. ROI is in the mind of the beholder 159. Network Era Productivity: Not Your Father’s ROI 194. Traditional ROI 195.

eBook 39

My Conversation With Eric Ries on the benefits of Lean Start Up Principles for Nonprofits

Beth Kanter

Q: Nonprofits do not exist to make money, but for social change. Is this an advantage or disadvantage when it comes to nonprofits applying the lean start up model to their social change work? Funders that ask for ROI to soon create a bad dynamic for innovation.

Root and Branch - Part 2

Mark Oehlert

So let''s say we change the names of the products/activities that we''re talking about to something more reality based - instead of e-learning we''ll call it "training" or "performance support" or "collaboration".then Want to know why it''s hard to do ROI on training efforts?


Open Business – The Narrative vs. The Ruthless Measurement

Luis Suarez

Yes, I know, change is inevitable , after all, and the only thing we can do, eventually , is delay it. As in why change what has worked in the last few decades, right? Social Analytics. Don’t you just love it?

Social shifts the focus from Presales to Aftersales

Martijn Linssen

In (very) short, heres your entire product life-cycle: you need to attract customers to your product (presales), your product needs to be good and self-sustainable, and then you need to please customers who have become dissatisfied with the product (aftersales): 3 phases to a successful product then.

The Geography of Bliss and recent findings on well-being

Jay Cross

In 1986, the Financial Times interviewed King Wangchuk and headlined Bhutan King: Gross National Happiness More Important than Gross National Product. The discussions about measuring happiness are as bad as those in the training industry about pinning down the ROI of training.

ROI 21

Irving Wladawsky-Berger: Innovation, Fundamental Research and Universities

Irving Wladawsky-Berger

Irving Wladawsky-Berger A collection of observations, news and resources on the changing nature of innovation, technology, leadership, and other subjects. The lead article set the stage when it said, "Rapid and disruptive change is now happening across new and old businesses.

Overcoming Bipolar Thinking

Jay Cross's Informal Learning

The rider chooses his or her destination and changes the route at will. Answer: How did you learn to walk, to talk, to kiss a sweetheart or to be productive in society? Question: What’s the ROI? By paying attention, you make what’s already going on more productive.

ROI 19

Generations, Social and Enterprise: adopt vs adapt

Martijn Linssen

and Social are about humans, people, change management, radical organisation change, and, in the end, about tools And, on the field of Integration, the theme of adopt versus adapt has always played the most significant role in my working life. Why would they change?

Notes from ALT-C

Stephen Downes: Half an Hour

"The notion of students as change agents is a relatively new concpt." -- Malcom Ryan Rachel Winston How we can shape the development of a new culture of learning by creating a new partnership between students and educators. FE teach English to the families of students who study there - give learners the space to collaborate and influence they environment - change requires dislogue - so talk to your neigbour now Our research with D2L.