Social Media Planning and Evaluation for NGOs | Full Circle Associates
JUNE 7, 2009
Social Media Strategy Planning & Measurement – What’s Working? With social media, however, strategy is a compass, not a map, because it is a fast changing territory. This topic is designed to give you some tools and ideas for including social media appropriately in your overall organizational strategic plan and to measure its effectiveness. Social media, however, is like a river you swim in. Some people call this “social listening.