How True Advertising Can Save Journalism From Drowning in a Sea of Content
JANUARY 26, 2017
Journalism is in a world of hurt because it has been marginalized by a new business model that requires maximizing “content” instead. Here’s one way to tell the difference between real advertising and adtech: Real advertising wants to be in a publication because it values the publication’s journalism and readership. Here’s one way to tell the difference between journalism and content: Journalism has ethics. You might also visit the Adblock War Series at my blog.