‘Social Business’ is Past Retirement Age

Andy McAfee

The single biggest group of books and articles we read, though, had to do with business as a social system. Social Network Theory, particularly Mark Granovetter’s 1973 paper “ The Strength of Weak Ties “ James MacGregor Burns’s ideas on leadership as collaboration, developed during the 1970s. “Should this movement be called ‘Social Business’ or Enterprise 2.0?’&# Because business is so social, this quantum leap is a big deal.