The Competitive Value of Data: From Analytics to Machine Learning

Irving Wladawsky-Berger

As a result, data is now raising competitive concerns especially in Europe, given data’s growing role in creating and shaping markets, led by America’s digital platform giants , - e.g., Google, Facebook, Amazon, Apple and Microsoft. Business analytics predates the big data era.

What Social Media Analytics Can’t Tell You About Your Audience

Beth Kanter

What is important is that when you look solely at your social media analytics – say for example what content gets the most views or engagement, the data represents only one part of your audience.

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Trending Sources

SXSW: What Social Media Analytics and Data Can’t Tell You

Beth Kanter

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel.

Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth Kanter

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement.

How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change

Beth Kanter

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. In late September news trickled out about a change in Facebook’s Edgerank algorithm that was causing big drops in reach for many branded pages.

Making Facebook Groups Rock for Nonprofits – Guest Post by Miriam Brosseau

Beth Kanter

Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans , or to cultivate and support a brand ambassadors group. Photo by Laughing Squid.

Applying Avinash Kaushik’s Best Social Metrics Framework for the New Facebook Insights Data

Beth Kanter

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?”

Learning Analytics

George Siemens

Have I mentioned we’re hosting a conference in beautiful Banff on Learning Analytics in February 2011? Facebook/linkedin/TEL Europe group info supporting the conference can be found here. We’re trying to bring together the technical and the social/pedagogical aspects of learning analytics. The call for papers has been posted. All technical makes Jack boring. All social makes Jack frustrated because he is unable to take advantage of technology affordances.

Notes from Mari Smith Facebook Changes Webinar: Privacy Settings and A New Metric – People Talking About

Beth Kanter

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. However, if you use your Facebook profile to connect with professional colleagues or want to promote your organization, you might consider this option.

More facebook

George Siemens

One of the best descriptions of facebook that I’ve seen (on a blog comment somewhere) was: CIA+McDonald’s=Facebook. This formula addresses the secret and intrusive aspect of Facebook…and draws attention to broad appeal and exceptional ease of use/access. But Facebook is another matter – breaking trust with users by repeated violations of privacy (bypassing the opt-in approach generally expected with privacy changes).

Openness: Why learners should know about, and influence, how decisions are made about their learning

George Siemens

Earlier this week, I delivered a presentation to TEDxEdmonton on why openness and learning analytics are critical for rethinking the future of education. There’s a hacker mantra that you’ll hear a lot around Facebook offices: “Code wins arguments.”.

What’s in your social media measurement tool box and why?

Beth Kanter

Measurement tools or perhaps more accurately, social analytics tools collect that data. If you are measuring reach, engagement or action, you’ll need an analytics tool. My second favorite is Google Analytics because that’s how you track actions.” Analytics Tools.

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Information: What am I missing?

George Siemens

sites, Diigo, central tools such as Disqus, Facebook Connect. Landing (Elgg), Twitter, Facebook. analytics techniques to visualize and. Google Analytics, Klout What can we do now with information that we could not do in the past? I’ve abused Kauffman’s concept of the adjacent possible by applying it to the new opportunities, untapped potential, and levels of complexity, that arise with the development of something new.

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UX Week 2010 – iPad apps, Information Visualization, Facebook, and more!

Adaptive Path

So, everyone thinks this “Facebook&# thing will be big. We’ve asked Adam Mosseri from Facebook to discuss how they use massive amounts of analytics data to inform and drive design. Hooboy! The UX Week 2010 program is definitely heating up. Here are some people we’ve just lined up, who will be joining us August 24-27 in San Francisco: Michael Wesch.

Social Media Is About Engagement With A Purpose and How To Measure It

Beth Kanter

To measure conversion using your analytics programs, it generally requires submitting an online form. They measure conversions in Google Analytics using three techniques: traffic sources, advanced segments, and custom link tracking. What are our best ads on Facebook?

The Emerging Data Economy

Irving Wladawsky-Berger

Physicists, astronomers, biologists, and other scientists and engineers were developing methodologies and architectures for dealing with very large volumes of unstructured data, as well as analytical techniques, like data mining , for discovering patterns and extracting insights from all that data.

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What I’ve learned in my first week of a dual-layer MOOC (DALMOOC)

George Siemens

This last week we launched our open course on Data, Analytics, and Learning on edX. In the process, I’ve used roughly any tool I can get my hands on, including Second Life, Twitter, Facebook, G+, Netvibes, blogs, Wikispaces, Diigo, and so on.

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Digital Twin: Bringing the Physical and Digital Worlds Closer Together

Irving Wladawsky-Berger

GE is thus transforming and expanding its business models, much as consumer Internet companies, - e.g., Amazon, Facebook, Google, - have done over the past decade. You need both deep physical domain knowledge as well as deep software and analytics expertise.

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Source Codes: The Most Useful Measurement Strategy You May Not Be Using

Beth Kanter

Email, Facebook, posting to listserves, your website, direct mail—the list goes on and on. This means that whether they’re coming from Facebook, email, Twitter, or anywhere else, they’ll go to a central webpage to read more or take action.

Innovation in open online courses

George Siemens

In a few weeks, our edX course Data, Analytics, and Learning (#DALMOOC ) will start. As such, learners will be encouraged to participate in roughly any space they would like: blogs, facebook, twitter, edX discussion forums, etc. Adapting a course on learning analytics is more challenging as the problems are much less well-formed.

Top 10 eLearning Predictions 2011 #LCBQ

Tony Karrer

Learning Analytics 6. Analytics will be the buzzphrase of the year. With the growth of Facebook Like buttons, there are all sorts of new social signals going on. This month's #LCBQ is the first with the Big Question Thought Leaders.

Activating Latent Knowledge Capacity

George Siemens

Last week, we wrapped up another successful Learning Analytics Summer Institute at Harvard. Since we were already in town, Dragan Gasevic and I were invited by edX to give a talk to their staff and member institutions (we are running a course on edX in fall on Data, Analytics, & Learning ). In many ways, this is where computing was in two separate phases: pre-Microsoft Office and pre-Facebook. Facebook plays a similar integrative role for participative technologies.

One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves

Beth Kanter

One technique I use to get insights from my social media data is to do an analytics Rorschach Test. In early July, Facebook announced that it will include mobile data. Facebook reach metrics will now include a combined number that accounts for both desktop and mobile reach.

Strata Conference Wrap Up: Big Data, Big Opportunities

George Siemens

I’ve had a bit of trouble carving out time to write concluding thoughts about the event (time deficiency is mainly due to last minutes activities related to our Learning and Knowledge Analytics Conference ). Visualization: Gephi , tools within LinkedIn, Facebook.

Emerging Asynchronous Conversation Models

Tony Karrer

Talkwheel’s dashboard organization allows teachers to organize all their classes and projects in one centralized location, while Talkwheel's analytics helps teachers and administrators quantitatively monitor their students’ progress throughout the year.

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On marketing’s terminal addiction to personal data fracking and bad guesswork

Doc Searls

times more likely than Laggards to incorporate unstructured data into analytical models” The pipes are called: Customer Sentiment. I want to share it because the Michael Ventura quote is especially important for a point I’ll make shortly: In The Filter Bubble: What the Internet is Hiding from You , Eli Pariser writes, “You have one identity,” Facebook founder Mark Zuckerber told journalist David Kirkpatrick for his book The Facebook Effect.

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Let’s help Airbnb rebuild the bridge it just burned

Doc Searls

Airbnb users can earn a “Verified ID” badge on their profile by providing their online identity (via existing Airbnb reviews, LinkedIn, or Facebook) and matching it to offline ID documentation, such as confirming personal information or scanning a photo ID. When the hell did facebook become an authority on people’s identities? I suspect that you have much more interesting motives for forcing people to connect their profiles to facebook.

Learning as Artifact Creation

George Siemens

This article and work with Stephen Downes formed subsequent development of MOOCs and learning analytics. Eventually we were blessed with the ugly stepchildren of this movement (Twitter, Facebook) that enabled flow of creative artifacts but in themselves where not primarily generative technologies. Digitization is deceptive in that the deep impact isn’t readily observable. Remember when MOOCs were going to transform higher education?

Finally, A Clear Shift in Attitudes About Measuring Social Media

Beth Kanter

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time.

Let’s name the crossover point

Doc Searls

We need big ways (storage, analytics, software, services) to deal with the accumulations. At the personal level we don’t yet have more than a few primitive means, relative to whatever it is that Google, Amazon, Facebook, the NSA and other big entities are doing. Over dinner in Amsterdam recently, George Dyson — who knows a thing or two about the history of computing — told me that a crossover of sorts has happened, or is happening now.

7 Practical Tips for Engagement with a Higher Purpose On Social

Beth Kanter

For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information. 5. Images, Questions, and Comments Inspire Facebook Engagement.

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What the ad biz needs is to exorcize direct marketing

Doc Searls

This presents a crisis not only for newspapers, magazines and television — but also, according to the stock market, for Facebook. It may be that all we have to do to reinvent traditional media, save Facebook, even make digital media a decent business, as well as move more merchandise, is bring back the copywriter.

Mark Surman on Open Eduction and the Open Internet

Stephen Downes: Half an Hour

They may shift from selling textbooks to capturing analytics and selling data, but they're still winning. Millions of Facebook users don't even know they're using the internet." But if we help where half the peopel only have Facebook, that's a bad outcome

How Many Social Channels Should Our Nonprofit Use?

Beth Kanter

The study found that consumers expect brands to be on at least 3 social platforms, with Twitter and Facebook being the most popular platforms (no surprise here).

Online Newspaper Software

Stephen Downes: Half an Hour

Modules for facebook like and Disqus comments. Focus on subscription, scheduling, advertising and analytics. Drupal & Hosted Drupal Newspapers Running on Drupal This is a demo site showcasing newspapers running on Drupal, a popular open source content management system. These are sites set up using Drupal and then expanded with various modules.

Open as in commons, not garden

Harold Jarche

I deleted my Facebook account over a year ago, having no more time for this enormous walled garden, and I deleted my LinkedIn account and started to rebuild it last year. Google Plus is probably next, as is Google Analytics.

Technology, Marketing and Storytelling

Irving Wladawsky-Berger

Digital technologies, - mobile, cloud, social, Internet of Things, big data and analytics, AI… - are transforming just about every aspect of business. People expect to dive in, and companies as disparate as Disney, Facebook, and Burberry have been scrambling to oblige them.” .

How and When Should Your Nonprofit Organization Invest in Mobile

Beth Kanter

Analytics. A recent conversation with nonprofit tech colleagues in a Facebook group provided just the kind of information that nonprofits need to make those kinds of decisions. For me, this Facebook conversation was an extraordinary learning experience.

Book week

Doc Searls

From Selling You: Not Just on Facebook , by Haydn Shaughnessy in Forbes —. As an outsider, I can see it… Like Facebook, Pinterest and Instgram have valuations that are guesses about the future of advertising.Will they be the next great places to advertise as we shift to mobile? In Will Facebook Drive the New Intention Economy? Could Facebook actually pivot and evolve into a real trusted 4th party over time?

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Say So What To Your Data Three Times

Beth Kanter

During the discussion, one of the partners asked about how they track whether engaging with their audience on Facebook or other social channel might lead to donations. When he brought up the google analytics for Global Giving, there was a huge spike from last week.

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