Not Your Father’s ROI
JUNE 28, 2009
Productivity in a Networked era: Not Your Father’s ROI. One cherished industrial age concept that is proving particularly difficult to let go of is return on investment (ROI). But like Pontiacs and Oldsmobiles, old-school ROI’s day in the sun is waning. Consultants and smart-aleck MBAs will tell you if you want to sell a big project internally, you’ve got to talk ROI. Traditional ROI. ROI is what you get for your money, divided by what you spent to get it.