JANUARY 22, 2019
The process of thingification (turning a useful idea into the latest thing and thereby rendering it useless) appears unstoppable. In the context of work it happened with collaboration, innovation, and creativity. It is even happening with disruption! It happened with blogging, it happened with YouTube, it's happening with podcasting. All these potentially powerful attempts at building a new world using new tools being rendered safe by assimilation into the old.