How to Transform a “Big, Old” Company into an Agile Digital Business
NOVEMBER 4, 2019
“As consumers, we take digital technologies for granted… We don’t wonder why these things are possible; we simply expect them,” said Designed for Digital a recently published book by Jeanne Ross , Cynthia Beath , and Martin Mocker in its Preface. Previous research has uncovered this puzzling digital adoption discrepancy between individuals and organizations. What does designed for digital mean? A well-designed IT architecture is very important.