Design for Search
MAY 27, 2008
Most of our activity is looking up information, so the most common use case is search, evaluate, keep, organize. In 2004, about 40% of people visited a homepage and then drilled down to where they wanted to go and 60% use a deep link that took them directly to a page or destination inside a site. The rest search and get straight there. Interesting post by Donald Clark that points to a BCC article - Web users 'getting more selfish'.