That’s short for a phrase that kept coming up in conversation when he was writing Enterprise 2.0. Salesforce.com’s Chatter began its life as in-house Twitter. As the web turns social, Salesforce.com has changed its mission to “leading the shift to the Social Enterprise,” and that’s where it’s proving its forward-thinking nature. MORE >>

Corporate participation in social media is high though not yet pervasive, with 82% of the companies on Twitter (compared to 65% in 2010), 74% on Facebook (up from 54%), and 79% on YouTube (up from 50%). Social media Social networks Twitter Web 2.0Burson-Marsteller Global Social Media Check-Up 2012 from Burson-Marsteller. MORE >>

Social bookmarks have been one of the defining aspects of Web 2.0. As described in our Web 2.0 Evernote , a highly popular cross-platform notes system includes the capability to clip selections or web pages onto Evernote and tag them. It allows sharing through Twitter, Tumblr and other services. Pinboard.in MORE >>

We know that Twitter followers is not a very good indication of influence. Reputation Social media Twitter Uncategorized Web 2.0The rise of the reputation economy is one of the most important trends of our time. Klout today unveiled a major change to its algorithm and scores. Here are some thoughts on the changes. MORE >>

For now I thought I’d share a brief extract of the content I covered in my keynote on how to approach Twitter. Around 15-20% of the audience had Twitter accounts, so my suggestions were intended as a high-level introduction on how to get started on Twitter, though the advice is relevant to anyone. Stimulating questions. MORE >>