JANUARY 20, 2012
Reality 2.0 was my original blog: a pile of stuff I wrote before there were blogs. All of it is old now, but some of it still rings new, connects to what has happened since then, or is going on now. Since Reality 2.0 is deep in the Searls.com basement, I’ve decided to surface some old pieces that might be interesting, for whatever reason.
The Giant Zero
FEBRUARY 3, 2016
Yet here on the Giant Zero, everything is either present or not, here or not-here. The world of distance. At the other end is Manhattan. sphere.
How adtech, not ad blocking, breaks the social contract
SEPTEMBER 23, 2015
Likewise, when I visit a site (same thing, but with purposes inclusive of publishing a document), I am not requesting stuff other than what that site presents to me. Let’s reset our thinking to what a user’s expectations are, when operating a browser and interacting with pages and sites. They also scaffold the social contract.). deal with it.
After Facebook fails
MAY 23, 2012
The first section of the book opens with a retrospective view of the present from a some point in the near future — say, five or ten years out.
APRIL 24, 2013
Cable could also present viewers with more channels than they could ever get over the air. We’re not watching any less TV. Or neither?
It’s 2013. Why are we still in login hell?
AUGUST 2, 2013
Using the present tense because I am doing this in real time.) write it and go to log in. Alas the password is a different link. This blows.
What the ad biz needs is to exorcize direct marketing
OCTOBER 6, 2013
This presents a crisis not only for newspapers, magazines and television — but also, according to the stock market, for Facebook. We just don’t look at advertising, respond to it, or believe it, as much as we once did, wherever it appears. Maybe this is the reason: There are no writers in advertising anymore. Michael is right. How so?
Android as a life management platform
JANUARY 6, 2013
OK, now back to the present. Nearly all smartphones today are optimized to do three things for you: Run apps. Speak to other people. Make you dependent on a phone company. The first two are features. The third is a bug. In time that bug will be exterminated. Both features are personal. That’s key. The short answer is: open ones.
What can people do with data that companies alone can’t?
MAY 19, 2013
You could present that data to your insurance company or health care provider to get better rates and services from both. After six years on the VRM case, it seems obvious to me that individuals need to be the points of integration for their own data — and of data about them, held by companies. Retail. Media usage. It’s mainframe talk.
What could be more social than a real marketplace?
NOVEMBER 10, 2011
My other idea was based on the ever present loyalty cards for grocery stores , pharmacies, and even cupcake shops in the US. When we say “social” these days, we mostly mean the sites and services of Facebook , Twitter, LinkedIn, Foursquare and other commercial entities. Not talking on the phone or in person. Not meeting at a café.
Curing the commercial Web blues
JULY 13, 2011
Here’s a photo set of the place. Note that Google Maps tells us little about the location, but plenty about the commercial establishments there.
Cast locally, stream globally
FEBRUARY 25, 2011
This is a fundamental reality within which we’re doing business today, and it presents a unique opportunity for us and our employees.
Outlining vs. Formatting
APRIL 28, 2013
Fargo is an organizing tool, good for lists, project plans, narrating your work, presentations, team communication. Dave makes a profound distinction in his post this morning titled Outliners and Word Processors. Dave explains, What they called outlining was more like outline formatting. Numbers on the second and so on. Still is. Geology.
A Mammoth Perspective
JANUARY 2, 2012
Its last eruption was about 1200 years ago, which is in the geologic present. It is still active. Mount St.
Sell the news, give away the olds
FEBRUARY 27, 2014
We decided this year to zero-base all our subscriptions to print publications. So far we’ve re-subscribed to Consumer Reports. That’s it.
Will the carriers body-snatch the Net with HTML5?
AUGUST 18, 2012
His topic: NaaS , or Network as a Service. Makes me think, If the network is just a service, is it still the network? Telco 2.0 ”).
How advertising can regulate itself
FEBRUARY 24, 2013
But it is really hard when the prosecution presents the evidence, and it has ad industry fingerprints all over it — every time. When you see an ad for Budweiser on TV, you know who paid for it and why it’s there. You also know it isn’t personal, because it’s brand advertising. Hard to tell. One is transparency.
Table for two
JULY 13, 2012
According to a presentation given by Nicholas Negroponte at the Sheraton Hotel in downtown Toronto, called “The Information Age: Transforming Technology to Strategy,” here is what you Fat Corporate Bastards think we want: Movies on demand (94% executive approval). It lasted, according to Archive.org , until October 2010. Thanks.
MAY 4, 2012
Searls does a great job presenting complex (and often crushingly boring) economic theory in ways that make sense to casual readers. The Intention Economy came out on Tuesday, and coverage has been spreading. Meanwhile, while I’ve been busy at IIW , where VRM mojo has been major. We shouldn’t but we do. Coupons are cocaine for business.
Wanted: Just-the-Facts Maps
NOVEMBER 6, 2013
So, having presented those credentials, I rate Google’s Maps mobile app at the top of the current list. Google is promising dramatic changes to its own maps to help fend off the Nokia/Microsoft alliance and also, in the Android segment at least, the challenge from Amazon to a Google-centric experience. Wilson, overlooking Los Angeles.
JUNE 22, 2012
It was also clear and present evidence of customer-hating corporate venality. At the top of the first exit was a sign that pointed west to St.
A new window of the sole
JANUARY 10, 2013
“I see,” we say, when we mean “I understand.” As creatures we are exceptionally dependent on vision. Me, for example.
An open letter on patents, 12 years later
NOVEMBER 12, 2012
It was written during Esther Dyson ‘s PC Forum, and addressed via blog to those present there. I’m on a list where the subject of patents is being discussed. While thinking about how I might contribute to the conversation, I remembered that I once cared a lot about the subject and wrote some stuff about it. Walt Whitman. Utopia.
The only issue that matters
SEPTEMBER 9, 2012
Geologists have an informal name for the history of human influence on the Earth. They call it the Anthropocene. It makes sense. Seas rising.
On manners, privacy and evolution
SEPTEMBER 12, 2013
Public surveillance is far more present, and trusted, in the U.K. In this comment and this one under my last post , Ian Falconer brings up a bunch of interesting points, some of which are summarized by these paragraphs from his first comment… Here in the UK most people over 40 will remember placing calls via a human operator.
JULY 24, 2011
Saw Pom Wonderful Presents The Greatest Movie Ever Sold yesterday*. Morgan Spurlock is brilliant in the way he is both respectful and gently mocking of all points of view toward the movie’s subject: product placement in movies. That’s why I prefer Spurlock ‘s movies to Michael Moore ‘s movies. million in the U.S.
DECEMBER 15, 2012
The challenge was to present a view of the connected world from five decades back in the past to several more into the future. Some links and thoughts on a Saturday night… The Matrix is still my favorite movie of all time. explained why here in Linux Journal, back in 2006. Naval War College earlier this week, in Southbridge, Mass.
Curing High School
DECEMBER 13, 2010
Thoughts and deeds of the present. The courage of present and all times. I am the man. How much is your online reputation worth ? compel.
Jay Rosen and the Watchdog Web
DECEMBER 11, 2010
jayrosen_nyu Jay Rosen. I’m going to post to Twitter the five major points I made in my presentation to the #pdfleaks symposium in New York today. I have to say what nearly fifty thousand Twitter followers already know : nobody does a better job of following and writing about what’s going on in journalism than Jay Rosen.
Some perspectives in time and space
MAY 9, 2013
Neither our present blood-feud with the brave dwarfs. First, time. Earth became habitable for primitive life forms some 3.X billion years ago. It will cease to be habitable in another 1 billion years or less, given the rate at which the Sun continues to get hotter, which it has been doing for the duration. Ravaged and plundered and. Dragged.
JULY 19, 2010
If that code is present, the seller’s r-button goes from a default gray to red. It goes, 1995: Invention of the cookie. The End.
Why music radio is dying
AUGUST 19, 2011
Three reasons: Music on radio is rarely presented by connoisseurs who know more than you do, and you’re glad to learn from. The Rock face of the Music Radio island is eroding away, as station after station falls into the vast digital sea. The illo for the story is a hideously discolored mug shot of the aged Mick Jagger.) Advertising.
Doc Searls Weblog · Can marketing be conversational?
SEPTEMBER 19, 2007
Jarrett Interaction Design » Mix 08: Keynote Presentations on March 5, 2008 at 4:54 pm [.] is to drive the advertising business. Humble.
Thought: mobile apps are just hors d’oeuvres
APRIL 3, 2016
Yesterday morning, while I was making curtados in the kitchen, I was also trying to listen to the radio. So I decided to open TuneIn on my phone.
What everything isn’t
NOVEMBER 30, 2015
But we can’t operate in the present without some regard for the future, which brings me to a comparison of futurist related ideologies , from H+pedia , which was new to me when I saw this in a post to a list I’m on: Here is my reply to the same list: Must we all be “ists?”. We know s**t. Hey, we all do our best.
A history lesson in how to automate journalism with war and sports metaphors
SEPTEMBER 8, 2015
Every presentation is there, including all the slides. What I’ve always loved most about the Web† is how it allows each of us to publish on our own, as individuals, for the whole world. started doing that as soon as I could get a dial-up account with a nearby ISP (the late Batnet of Palo Alto) in 1995. By Doc Searls. December 11, 1995.
Live blogging Studio 20?s Open Studio at NYU
DECEMBER 12, 2013
My notes gradually improved after the first couple of presentations, including Mike’s. Presentation. Apologies for the slow start.
Revisiting the last great comet
NOVEMBER 25, 2013
Bonus links from the present: Comet may help light up our days heraldsun.com.au). Ordinary Miracles: Start Your Day With Comet Hale-Bopp. Right.
A blast from the independent past
MARCH 17, 2015
Back to the present. I just ran across a post (below) on my old blog from Tuesday, July 12, 2005 : a few months less than ten years ago. It was at the tail end of what Tantek Çelik calls the Independent Web. He gives the time frame for that as roughly 2001-2005, peaking in 2003 or so. ” What happened, he adds, was silos. Essentials.
Every thing has a face, and vice versa
OCTOBER 22, 2014
The Black Sea has changed greatly in spread and shape throughout human history, and may have reached its present height in a deluge through the Dardanelles and Bosporus seaways. That line came to me a few minutes ago, as I looked and read through the latest photographic blog posts by Stephen Lewis in his blog, Bubkes ). Also flat. Enjoy.