Doc Searls

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Ancient present

Doc Searls

Reality 2.0 was my original blog: a pile of stuff I wrote before there were blogs. All of it is old now, but some of it still rings new, connects to what has happened since then, or is going on now. Since Reality 2.0 is deep in the Searls.com basement, I’ve decided to surface some old pieces that might be interesting, for whatever reason.

Buy 42

The Giant Zero

Doc Searls

Yet here on the Giant Zero, everything is either present or not, here or not-here. The world of distance. At the other end is Manhattan. sphere.

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How adtech, not ad blocking, breaks the social contract

Doc Searls

Likewise, when I visit a site (same thing, but with purposes inclusive of publishing a document), I am not requesting stuff other than what that site presents to me. Let’s reset our thinking to what a user’s expectations are, when operating a browser and interacting with pages and sites. They also scaffold the social contract.). deal with it.

After Facebook fails

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The first section of the book opens with a retrospective view of the present from a some point in the near future — say, five or ten years out.

TV 3.0

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Cable could also present viewers with more channels than they could ever get over the air. We’re not watching any less TV. Or neither?

What the ad biz needs is to exorcize direct marketing

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This presents a crisis not only for newspapers, magazines and television — but also, according to the stock market, for Facebook. We just don’t look at advertising, respond to it, or believe it, as much as we once did, wherever it appears. Maybe this is the reason: There are no writers in advertising anymore. Michael is right. How so?

What everything isn’t

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But we can’t operate in the present without some regard for the future, which brings me to a comparison of futurist related ideologies , from H+pedia , which was new to me when I saw this in a post to a list I’m on: Here is my reply to the same list: Must we all be “ists?”. We know s**t. Hey, we all do our best.

Android as a life management platform

Doc Searls

OK, now back to the present. Nearly all smartphones today are optimized to do three things for you: Run apps. Speak to other people. Make you dependent on a phone company. The first two are features. The third is a  bug. In time that bug will be exterminated. Both features are personal. That’s key. The short answer is: open ones.

Sell the news, give away the olds

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We decided this year to zero-base all our subscriptions to print publications. So far we’ve re-subscribed to Consumer Reports. That’s it.

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What can people do with data that companies alone can’t?

Doc Searls

You could present that data to your insurance company or health care provider to get better rates and services from both. After six years on the VRM case, it seems obvious to me that individuals need to be the points of integration for their own data — and of data about them, held by companies. Retail. Media usage. It’s mainframe talk.

Cast locally, stream globally

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This is a fundamental reality within which we’re doing business today, and it presents a unique opportunity for us and our employees.

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Outlining vs. Formatting

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Fargo is an organizing tool, good for lists, project plans, narrating your work, presentations, team communication. Dave makes a profound distinction in his post this morning titled Outliners and Word Processors. Dave explains, What they called outlining was more like outline formatting. Numbers on the second and so on. Still is. Geology.

How advertising can regulate itself

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But it is really hard when the prosecution presents the evidence, and it has ad industry fingerprints all over it — every time. When you see an ad for Budweiser on TV, you know who paid for it and why it’s there. You also know it isn’t personal, because it’s brand advertising. Hard to tell. One is  transparency.

Curing the commercial Web blues

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Here’s a photo set of the place. Note that Google Maps tells us little about the location, but plenty about the commercial establishments there.

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A Mammoth Perspective

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Its last eruption was about 1200 years ago, which is in the geologic present. It is still active. Mount St.

What could be more social than a real marketplace?

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My other idea was based on the ever present loyalty cards for grocery stores , pharmacies, and even cupcake shops in the US. When we say “social” these days, we mostly mean the sites and services of Facebook , Twitter, LinkedIn, Foursquare and other commercial entities. Not talking on the phone or in person. Not meeting at a café.

Bridges covered

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It was also clear and present evidence of customer-hating corporate venality. At the top of the first exit was a sign that pointed west to St.

Will the carriers body-snatch the Net with HTML5?

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His topic:  NaaS , or Network as a Service. Makes me think,  If the network is just a service, is it still the network? Telco 2.0 ”).

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The only issue that matters

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Geologists have an informal name for the history of human influence on the Earth. They call it the Anthropocene. It makes sense. Seas rising.

Table for two

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According to a presentation given by Nicholas Negroponte at the Sheraton Hotel in downtown Toronto, called “The Information Age: Transforming Technology to Strategy,” here is what you Fat Corporate Bastards think we want: Movies on demand (94% executive approval). It lasted, according to Archive.org , until October 2010. Thanks.

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Wanted: Just-the-Facts Maps

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So, having presented those credentials, I rate Google’s Maps mobile app at the top of the current list. Google is promising dramatic changes to its own maps to help fend off the Nokia/Microsoft alliance and also, in the Android segment at least, the challenge from Amazon to a Google-centric experience. Wilson, overlooking Los Angeles.

Book week

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Searls does a great job presenting complex (and often crushingly boring) economic theory in ways that make sense to casual readers. The Intention Economy  came out on Tuesday, and coverage has been spreading. Meanwhile, while I’ve been busy at IIW , where VRM mojo has been major. We shouldn’t but we do. Coupons are cocaine for business.

RFP 45

A new window of the sole

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“I see,” we say, when we mean “I understand.” As creatures we are exceptionally dependent on vision. Me, for example.

Study 38

An open letter on patents, 12 years later

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It was written during Esther Dyson ‘s PC Forum, and addressed via blog to those present there. I’m on a list where the subject of patents is being discussed. While thinking about how I might contribute to the conversation, I remembered that I once cared a lot about the subject and wrote some stuff about it. Walt Whitman. Utopia.

On manners, privacy and evolution

Doc Searls

Public surveillance is far more present, and trusted, in the U.K. In this comment and this one  under my last post , Ian Falconer brings up a bunch of interesting points, some of which are summarized by these paragraphs from his first comment… Here in the UK most people over 40 will remember placing calls via a human operator.

Thought: mobile apps are just hors d’oeuvres

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Yesterday morning, while I was making curtados in the kitchen, I was also trying to listen to the radio. So I decided to open TuneIn on my phone.

A history lesson in how to automate journalism with war and sports metaphors

Doc Searls

Every presentation is there, including all the slides. What I’ve always loved most about the Web† is how it allows each of us to publish on our own, as individuals, for the whole world. started doing that as soon as I could get a dial-up account with a nearby ISP (the late Batnet of Palo Alto) in 1995. By Doc Searls. December 11, 1995.

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Jay Rosen and the Watchdog Web

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jayrosen_nyu Jay Rosen. I’m going to post to Twitter the five major points I made in my presentation to the  #pdfleaks symposium in New York today. I have to say what nearly fifty thousand Twitter followers already know : nobody does a better job of following and writing about what’s going on in journalism than Jay Rosen.

Into the dark

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Present company included. While it’s true that in the very long run (a billion years or few), the aging Sun will cook the planet anyway, we are doing our best to get the job done in the geologic present. The power is out and won’t be back for awhile. Also in the absence of connection except to the physical world alone.

Some perspectives in time and space

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Neither our present blood-feud with the brave dwarfs. First, time. Earth became habitable for primitive life forms some 3.X billion years ago. It will cease to be habitable in another 1 billion years or less, given the rate at which the Sun continues to get hotter, which it has been doing for the duration. Ravaged and plundered and. Dragged.

Sourcing Persephone

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This is good, but it is also aligned with commercial imperatives that emphasize the present and dismiss the past. We are what we do. Not then.

Boil on

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Saw Pom Wonderful Presents The Greatest Movie Ever Sold yesterday*. Morgan Spurlock is brilliant in the way he is both respectful and gently mocking of all points of view toward the movie’s subject: product placement in movies. That’s why I prefer Spurlock ‘s movies to Michael Moore ‘s movies. million in the U.S.

Catching up

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The challenge was to present a view of the connected world from five decades back in the past to several more into the future. Some links and thoughts on a Saturday night… The Matrix is still my favorite movie of all time. explained why here in Linux Journal, back in 2006. Naval War College earlier this week, in Southbridge, Mass.

Curing High School

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Thoughts and deeds of the present. The courage of present and all times. I am the man. How much is your online reputation worth ? compel.

What’s Old is Nude Again

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In the midst of his talk (slides are presented in the post) he cites my own small contribution. In Social Media Crisis Management By This Fluid World , Jonathan MacDonald reviews his own reporting of a real-life incident in the London Underground — and what happened next, as the ripples spread. Good stuff. The screen is gone.

Why music radio is dying

Doc Searls

Three reasons: Music on radio is rarely presented by connoisseurs who know more than you do, and you’re glad to learn from. The Rock face of the Music Radio island is eroding away, as station after station falls into the vast digital sea. The illo for the story is a hideously discolored mug shot of the aged Mick Jagger.) Advertising.

News 11

Beyond celebrity obsession

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This improvable millieu presents us with choices that become more stark as the millieu itself grows. Great minds discuss ideas. Average minds discuss events. Small minds discuss people. Eleanor Roosevelt. wish to discuss an idea here. Michael Jackson was more than a celebrity. He was a first-rank contributor to pop music and pop culture.

Doc Searls Weblog · Can marketing be conversational?

Doc Searls

Jarrett Interaction Design » Mix 08: Keynote Presentations on March 5, 2008 at 4:54 pm [.] is to drive the advertising business.  Humble.

EmanciPay

Doc Searls

If that code is present, the seller’s r-button goes from a default gray to red. It goes, 1995: Invention of the cookie. The End.

Live blogging Studio 20?s Open Studio at NYU

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My notes gradually improved after the first couple of presentations, including Mike’s. Presentation. Apologies for the slow start.