Today social media generates more information in a short period of time than was previously available in the entire world a few generations ago. Making sense of it and understanding what it means for your business will require all new technologies and techniques, including the emerging field of big data
As accumulated information has become a top-line asset in large companies, the ability to tap into it and release value from it is not growing to match in most traditional firms. Yet this information is currently growing exponentially and becoming a challenge in its own right.
It turns out, it’s those very differences that make it more liable to forever change how we acquire and use information technology in the enterprise We hear it all the time now, the drumbeat of consumerization. But what makes it different that tech revolutions of the past?