This post covers some simple techniques to give your fans the content they want most and inspire more engagement.     Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. Content Analysis of Comments on post and shares. Content Engagement MeasurementVirility. It works. MORE >>

Get email updates: Facebook: 7 Highly Effective Habits. Quick 7-point primer on the psychology of Facebook. Love it or loathe it, Facebook is everywhere, and will continue to be everywhere as the film describing its genesis— The Social Network —is released worldwide over coming months. Dont let your partner use Facebook. MORE >>

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently.    Optimizing your content for social channels does not have to be labor intensive. Content Visual” Photoshop Elements. WifFlip. Snagit. MORE >>

One of the best descriptions of facebook that I’ve seen (on a blog comment somewhere) was: CIA+McDonald’s=Facebook. This formula addresses the secret and intrusive aspect of Facebook…and draws attention to broad appeal and exceptional ease of use/access. MORE >>

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a  robust measurement process. In early July, Facebook announced that it will include mobile data. Six Types of Visual Content. MORE >>