How To Use Facebook Metrics To Give Your Audience the Content They Want Most
FEBRUARY 16, 2012
Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points. Virility.
The Facebook Research
Stephen Downes: Half an Hour
JUNE 30, 2014
The Facebook experiments are actually very clever. The content stream is the presentation of everyone else''s material to an individual user. So, in my content stream, I get stuff from Rod, stuff from my family, stuff from Moncton Free Press, stuff from the City, etc., They are experimenting with what counts as ''relevant''.
Content Curation Primer
OCTOBER 4, 2011
What is Content Curation? A content curator cherry picks the best content that is important and relevant to share with their community.
I Unfriended You On Facebook. Are We Still Friends?
FEBRUARY 13, 2012
You're reading fresh content from Dan Pontefract at Brave New Org: Facebook. As for Facebook, I’m conflicted. Pinterest? Google+?
Why Content Curation Should be in Your Skillset
APRIL 29, 2015
An example: How Jay Cross Curates Content. Wise interpretation is what adds value to the content. It starts in a gallery. articles.
What Comes First, Content Creation or Curation?
JANUARY 24, 2012
A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation.
Content Strategy, Creation, Organization, and Measurement
JANUARY 25, 2013
So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.”
How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It
JANUARY 11, 2012
If the audience is local, it is important to framing content and issues for local geographic area. Content Engagement Facebook
7 Tips for Using Quotes for Your Nonprofit’s Content Strategy
JUNE 17, 2014
Here’s some tips to help your nonprofit put this simple, but effective content type into use to reach your goals. Facebook Post from Edutopia.
Content Curation: The Art and Science of Spotting Awesome
APRIL 22, 2014
” UpWell Content Curation Guidelines - The Mobilisation Lab. Scouts: Is always look for new, credible and interesting content sources.
Facebook Brand Pages: How To Be Ready
FEBRUARY 27, 2012
Are you ready for possible new changes to Facebook Brand pages? Source: Mari Smith. And also, it is still a rumor at this stage. link].
The Art of Less As More: Micro Content
JULY 24, 2014
has published this really useful and free e-book on Micro Content. What is micro content anyway? Visual.ly Flickr Image by theamarand.
7 Fantastic Free or Low Cost Sources To Get Images for Your Content Strategy
AUGUST 27, 2013
Images, visuals, videos, and infographics are being staples of nonprofit’s content strategy, especially for social channels.
How To Easily Repurpose Your Content for Social Channels
FEBRUARY 5, 2013
Take the example from National Wildlife Federation to engage its audiences around the 2013 Green Inaugural Ball event on Facebook and Twitter.
3 Must-Have Productivity Tools for Creating Visual Content for Social Channels
JULY 30, 2013
And get this, it exports to the exact size for a Facebook Brand Page wall post! Here’s some how-to steps. You are on a roll!
Can Memes for Good Work for your Nonprofit’s Content Strategy? Not on Facebook!
SEPTEMBER 6, 2013
In this TechCrunch post , it explains how the Facebook newsfeed is changing for brands. Now, Facebook is saying you’re wrong.
Where news website traffic comes from: Google vs Facebook
MAY 9, 2011
Among the interesting insights was data on how news website traffic comes from Google and Facebook, shown below. of their traffic from Google.
Meaning & the content heresy
MARCH 11, 2011
The key thing is to realise that meaning is not in the content, meaning is an emergent property of content, signifiers, interpretation over time.
Lists As Part of Your Content Strategy: A Short List of Tips and Tools
SEPTEMBER 26, 2013
But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists.
How To Use Negative Feedback on Facebook To Improve Your Content Strategy
JANUARY 10, 2013
Facebook recently made a change to the EdgeRank Algorithm that increased the importance of Negative Feedback. Flickr Photo by Damian Devilla.
Content as Icebergs
SEPTEMBER 12, 2015
(Cross posted from this at Facebook). In Snow on the Water I wrote about the ‘low threshold of death” for what media folks call “content” — which always seemed to me like another word for packing material. Twenty-five straight minutes of content!” So I think about content death a lot. Or not.
Facebook as a blogging platform
JANUARY 24, 2014
As people have moved into places like Facebook and Twitter the energy has moved away from blogging to some extent. I, like many bloggers, used to post links to my blog posts on Facebook or Google+. So I started posting the entire content of my blog posts on Facebook and Google+. I still blog at The Obvious?
Six Things Nonprofits Should Know About Facebook Ads
SEPTEMBER 19, 2012
Note From Beth: Here’s some quick tips on using Facebook Ads. Ads appear on the right hand side of the Facebook newsfeed. CTR, $.08
How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change
OCTOBER 16, 2012
How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Funny?
What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet?
JANUARY 30, 2012
Content Curation for Nonprofits. This area, content curation , is a social media competency that I’m focusing in my own learning and teaching.
#FacebookAdGrants: What Nonprofits Need More Than a Facebook Donate Button
DECEMBER 18, 2013
Over the years, I’ve attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively.
One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves
JULY 10, 2012
Post consistent content that your audience loves and your social media will be successful. Six Types of Visual Content.
The many and varied risk factors in Facebook’s IPO
FEBRUARY 1, 2012
To save you reading it all, here is a highly selective summary of just a few of the interesting risk factors Facebook points to in its IPO filing : If we fail to retain existing users or add new users, or if our users decrease their level of engagement with Facebook, our revenue, financial results, and business may be significantly harmed.
Forget Coffee Spoons: I Can Now Measure Out My Life With Facebook Status Updates
SEPTEMBER 22, 2011
It is a major re-imaginging of user profiles that allows users to build a digital life book of everything they’ve done on Facebook. Do I dare.
How To Make Content Creation More Efficient: Use An Idea Dashboard
JANUARY 29, 2013
But your content pipeline needs more than an editorial calendar. Ask: What existing content can be re-purposed for social channels?
Blogging is fragmenting into multi-platform content creation – long live blogging!
FEBRUARY 21, 2011
Third , young people under 18 are certainly not drifting to Twitter, but to social networks such as Facebook. First , blogs are not waning.
Message It: How to Make the Most of Your New Facebook Page
MARCH 8, 2012
Ash Shepherd wrote a guest post earlier this week that offered fabulous templates and steps for developing the graphic images for your Facebook Page.
Facebook provides more this-like-that instead of this-oh-that! (Or relevancy, interestingingness, and serendipity)
FEBRUARY 26, 2014
Facebook has opted for relevancy. So, I understand how this new move makes for happier users and thus makes Facebook richer and safer.
Getting Insight from Facebook Insight Requires Sense Making Skills
DECEMBER 21, 2011
Robin aptly points out that these skills are also required for content curation. And, those purple dots represent frequency of content.
Nonprofits and Content Strategy: The Wisdom of the Network
SEPTEMBER 13, 2013
I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Copyblogger.
Facebook Changes for Organization Pages: Focus On Results
SEPTEMBER 26, 2011
So are people like me who do coaching and training on how to use Facebook effectively. It makes no sense to freak out.
A Dog Named Red Helps Best Friends Animal Society Get Results on Facebook
MAY 14, 2013
For several years now, nonprofits have been investing time, energy and money building Facebook pages and working to engage supporters on Facebook.
How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer
MARCH 5, 2012
And, you need to think about the cover image design in the context of your overall content strategy. Download Facebook Timeline Cover PSD file.
An Interview With Facebook’s Libby Leffler: Facebook and Nonprofits
JULY 17, 2012
A few weeks ago, I had the opportunity have lunch with Libby Leffler who works on strategic partnerships at Facebook with nonprofits.
How Many Social Channels Should Our Nonprofit Use?
NOVEMBER 10, 2014
They are not serving up quality content that resonates with their audience. Content Content Curation Engagement Listening Research Studies