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Figuring Out Content Strategy

Adaptive Path

honestly can’t understand how I’ve gone as long as I have without really digging into content strategy; it just seems so obvious now.

Humor As Part of Nonprofit Social Content and Engagement Strategy: Hilarious Examples

Beth Kanter

There are tips for using humor successfully and methods for creating funny content as well as how to avoid a big fail. Content

Content engineering

Clark Quinn

We’ve heard about learning engineering and while the focus is on experience design, the pragmatics include designing content to create the context, resources, and motivation for the activity. And it’s time we step beyond just hardwiring this content together, and start treating it as professionals. strategy technology

a simpler approach to content management

Harold Jarche

The best example of a CMS is the Web. There is relevant and irrelevant content. The relevant content is often found through referrals.

Content Curation Primer

Beth Kanter

What is Content Curation? Content curators have integrated this skill into their daily routine. Why is Content Curation Valuable?

Under the ‘Content’ Cover

Clark Quinn

Too often I see instructional design training and tools, in addition to talking about ‘objectives’ and ‘assessment’ (which I tend to call ‘practice’, for hopefully obvious reasons), talking about ‘content’. So if we’re not scaffolding here, we run the risk of creating content that may be well-written, but isn’t well- designed. Right?

Nonprofits and Instagram: The Ultimate Curated Collection of Best Practices, Examples, and Tips

Beth Kanter

Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. Instagram Overview. Best Practices and Tips for Nonprofits. Tool Box.

Nature Conservancy Instagram Contest and Other Examples

Beth Kanter

Encourages social content creation from network. This is a high level engagement task, to take a photo and tag it on Instagram. Caption Contest.

What Comes First, Content Creation or Curation?

Beth Kanter

might qualify this a bit by saying, there is no curation with awesomely addictive social content ! Curated Content Formats. Content

Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits

Beth Kanter

Format Templates , Content Asset Organizing Tools, and scheduling software that covers this whole process. Content Tips Tools and Tactics

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy

Beth Kanter

Here’s some tips to help your nonprofit put this simple, but effective content type into use to reach your goals. 1. Content

Content Curation: The Art and Science of Spotting Awesome

Beth Kanter

” UpWell Content Curation Guidelines - The Mobilisation Lab. Scouts: Is always look for new, credible and interesting content sources.

The Art of Less As More: Micro Content

Beth Kanter

What is micro content anyway? Flickr Image by theamarand. However, here’s one to think about data visualizations. Tricks of the Trade.

Content and continuous learning: The cornerstones of a learning architecture

Dawn of Learning

seemingly inevitable aspect of bolstering L&D organizations and creating a more robust learning architecture is content. paradigm shift.

How Nonprofits Get Significant Value from Content Curation

Beth Kanter

Instead, content curation helps us keep focused. Content Harold Jarche (Click for Original Article). Why or why not? What does this mean?

5 Examples of Non-Profits Using Cats…and a Dog in Content Strategy

Beth Kanter

Examples of Non-Profits Using Cats… And a Dog guest post by Madeleine Hammond. Pets Add Life – Talking Cat Consultants. Video

Nonprofits and Instagram: The Ultimate Curated Collection of Best Practices, Examples, and Tips

Beth Kanter

Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. If your nonprofit wants to get started or set up a presence it is “meh,”   the first step is to check out what other nonprofits in your space are doing on Instagram and other inspiring examples. Instagram Overview. How to Use Instagram. Tool Box.

How To Easily Repurpose Your Content for Social Channels

Beth Kanter

Take the example from National Wildlife Federation to engage its audiences around the 2013 Green Inaugural Ball event on Facebook and Twitter.

Lists As Part of Your Content Strategy: A Short List of Tips and Tools

Beth Kanter

Take for example,  ” The 100 Tweeters of Social Good You Have to Follow in 2013 ” or the Top Nonprofit Blogs. Content

Tools 45

Meaning & the content heresy

Dave Snowden

To take an example. This posting continues the theme of the past two days so you might want catch up first! Reflections

3 Must-Have Productivity Tools for Creating Visual Content for Social Channels

Beth Kanter

What’s in your visual content tool box? You are on a roll! Keep calm and create some text overlay images! But wait! You are on a roll!

7 Tips To Help You Focus In Age of Distraction: Are You Content Fried!

Beth Kanter

Then there’s the whole other world of organizational content that you need to consume or create to get stuff done!

Content as Icebergs

Doc Searls

In Snow on the Water I wrote about the ‘low threshold of death” for what media folks call “content” — which always seemed to me like another word for packing material. For example, a couple days ago I heard a guy on WEEI, my fave sports station in Boston, yell “Coming up! But its common parlance now.

Are You Content Creation Impaired? Here’s Some Tips and Resources

Beth Kanter

Content Marketing:  Overviews, Context,  and Frameworks. Here’s how they applied to content marketing: 1. Content

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth Kanter

Content Analysis of Comments on post and shares. Content Engagement MeasurementSource: Uploaded by user via Beth on Pinterest. Virility.

Pinterest: A Tool To Curate Relevant Visual Content for Your Audience

Beth Kanter

Pinterest is a small example of   how the social web is evolving. Content Curators are doing this and more platforms will facilitate curation.

Tools 52

If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Content Strategy

Beth Kanter

Participants at FFL Training Doing Content Strategy Brainstorm. ContentThe LightBox Collaborative  2013 Editorial Calendar is here!

Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference

Beth Kanter

Also, you need, as Jan Gordon points out in the skype video interview, to know the audience’s content consumption patterns and interests.

What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet?

Beth Kanter

Content Curation for Nonprofits. This area,  content curation , is a social media competency that I’m focusing  in my own learning and teaching.

From Content to Experience

Clark Quinn

A number of years ago, I said that the problem for publishers was not going from text to content (as the saying goes), but from content to experience.  I think elearning designers have the same problem: they are given a knowledge dump, and have to somehow transform that into an effective experience. What’s a designer to do?

NTEN Webinar Reflections and Resources: The Unanticipated Benefits of Content Curation

Beth Kanter

The Unanticipated Benefits of Content Curation. They key point I wanted to make was that content curation is not social sharing. Conten

How To Make Content Creation More Efficient: Use An Idea Dashboard

Beth Kanter

Review upcoming content for programs, campaigns, and other organizational activities. Then it is time to create content. Content

IBM’s Lotusphere 2011 Highlights – People-Centric vs. Content-Centric by Louis Richardson

Luis Suarez

Welcome to the successful transformation from a content-centric organisation to a people-centric one! Not the content they produce.

How Many Social Channels Should Our Nonprofit Use?

Beth Kanter

For example, Instagram is more popular among the younger set (18-44). Content Content Curation Engagement Listening Research Studies

Scary Nonprofit Contests, Social Media Content, and Campaigns: Happy Halloween!

Beth Kanter

Many more examples collected on Pinteres t by Kerri Karvestski. Happy Halloween! Strategy Tips

Paid content needs REALLY BIG metadata

David Weinberger

HBR.com has just put up a post of mine about some new guidelines for “paid content.” ” The guidelines come from the PR and marketing communications company Edelman, which creates and places paid content for its clients. and was hit by a particularly good example. just read the current issue of Wired (Aug.)

Recent Social Media User Data: One Big Takeaway for Nonprofits

Beth Kanter

consumers on their habits and preferences surrounding digital engagement, content, shopping, and services.  Content Research Studies

Capture Examples

Tony Karrer

The primary reasons for doing the eLearning Tour was that it is hard to see examples of what is being done by fellow eLearning professionals and get a sense of the patterns that exist. And while I believe that I gave a flavor of what's happening out there through the tour, my gut tells me that it would be helpful to capture more examples.

6 Use Cases for Enterprise Micro-Blogging

Dan Pontefract

content curation Culture curation HR hr 2.0 Putting paper notices on the bulletin board is nice. micro-blogging. Thanks for reading.

SharePoint Examples

Tony Karrer

I'd like to find good examples of what other people have done with SharePoint in their organization. Can you help me find those examples or connect me with people in training organizations who are making use of SharePoint?