How True Advertising Can Save Journalism From Drowning in a Sea of Content
JANUARY 26, 2017
Journalism is in a world of hurt because it has been marginalized by a new business model that requires maximizing “content” instead.
Figuring Out Content Strategy
FEBRUARY 25, 2016
I honestly can’t understand how I’ve gone as long as I have without really digging into content strategy; it just seems so obvious now.
Humor As Part of Nonprofit Social Content and Engagement Strategy: Hilarious Examples
SEPTEMBER 20, 2013
According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. Content
a simpler approach to content management
JANUARY 18, 2015
The best example of a CMS is the Web. There is relevant and irrelevant content. The relevant content is often found through referrals.
AUGUST 11, 2015
We’ve heard about learning engineering and while the focus is on experience design, the pragmatics include designing content to create the context, resources, and motivation for the activity. And it’s time we step beyond just hardwiring this content together, and start treating it as professionals. strategy technology
Will Content Blocking push Apple into advertising’s wheat business?
AUGUST 29, 2015
The company is also taking sides against both — especially adtech — by supporting Content Blocking in a new breed of mobile phone apps we can expect to see in iOS 9 , Apple’s next mobile operating system, due next month. Yet Content Blocking should stop iAd ads as dead as all the rest, one would assume. Plain and simple.
Under the ‘Content’ Cover
NOVEMBER 10, 2015
Too often I see instructional design training and tools, in addition to talking about ‘objectives’ and ‘assessment’ (which I tend to call ‘practice’, for hopefully obvious reasons), talking about ‘content’. So if we’re not scaffolding here, we run the risk of creating content that may be well-written, but isn’t well- designed. Right?
Nonprofits and Instagram: The Ultimate Curated Collection of Best Practices, Examples, and Tips
SEPTEMBER 24, 2015
Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. Instagram Overview. Best Practices and Tips for Nonprofits. Tool Box.
Nature Conservancy Instagram Contest and Other Examples
AUGUST 28, 2012
Encourages social content creation from network. This is a high level engagement task, to take a photo and tag it on Instagram. Caption Contest.
What Comes First, Content Creation or Curation?
JANUARY 24, 2012
A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation.
Content and continuous learning: The cornerstones of a learning architecture
AUGUST 8, 2014
A seemingly inevitable aspect of bolstering L&D organizations and creating a more robust learning architecture is content. Key takeaways.
Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits
AUGUST 19, 2015
Format Templates , Content Asset Organizing Tools, and scheduling software that covers this whole process. Content Tips Tools and Tactics
7 Tips for Using Quotes for Your Nonprofit’s Content Strategy
JUNE 17, 2014
Here’s some tips to help your nonprofit put this simple, but effective content type into use to reach your goals. Content
Content Curation: The Art and Science of Spotting Awesome
APRIL 22, 2014
” UpWell Content Curation Guidelines - The Mobilisation Lab. Take Crowdtangle as an example. Content Curation
The Art of Less As More: Micro Content
JULY 24, 2014
has published this really useful and free e-book on Micro Content. What is micro content anyway? Visual.ly Flickr Image by theamarand.
single-source learning content development…
MARCH 13, 2009
Open the Instructor Guide make the change Open the Student Guide, make the same changes Open the PowerPoint, make the same changes… oh just thought of a better way to say that (repeat steps 1 and 2) Open the Web Course and make the same change Save and deploy Oops, someone noticed a error in the new content…. EEEKKKKK! Well help is here.
How Nonprofits Get Significant Value from Content Curation
DECEMBER 17, 2013
The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Instead, content curation helps us keep focused.
5 Examples of Non-Profits Using Cats…and a Dog in Content Strategy
SEPTEMBER 23, 2013
5 Examples of Non-Profits Using Cats… And a Dog guest post by Madeleine Hammond. Pets Add Life – Talking Cat Consultants. Video
How To Easily Repurpose Your Content for Social Channels
FEBRUARY 5, 2013
Take the example from National Wildlife Federation to engage its audiences around the 2013 Green Inaugural Ball event on Facebook and Twitter.
Nonprofits and Instagram: The Ultimate Curated Collection of Best Practices, Examples, and Tips
APRIL 23, 2014
Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. If your nonprofit wants to get started or set up a presence it is “meh,” the first step is to check out what other nonprofits in your space are doing on Instagram and other inspiring examples. Instagram Overview. How to Use Instagram. Tool Box.
Lists As Part of Your Content Strategy: A Short List of Tips and Tools
SEPTEMBER 26, 2013
But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists.
Meaning & the content heresy
MARCH 11, 2011
To take an example. This posting continues the theme of the past two days so you might want catch up first! Reflections
7 Tips To Help You Focus In Age of Distraction: Are You Content Fried!
SEPTEMBER 29, 2011
Then there’s the whole other world of organizational content that you need to consume or create to get stuff done!
3 Must-Have Productivity Tools for Creating Visual Content for Social Channels
JULY 30, 2013
What’s in your visual content tool box? You are on a roll! Keep calm and create some text overlay images! It tells you the percentage.
Are You Content Creation Impaired? Here’s Some Tips and Resources
FEBRUARY 22, 2012
Content Marketing: Overviews, Context, and Frameworks. The post starts with a quick video giving you the history of content marketing.
How To Use Facebook Metrics To Give Your Audience the Content They Want Most
FEBRUARY 16, 2012
Content Analysis of Comments on post and shares. I also pay attention to and test these variables: Time of Day, Day of Week, Content Type.
Content as Icebergs
SEPTEMBER 12, 2015
In Snow on the Water I wrote about the ‘low threshold of death” for what media folks call “content” — which always seemed to me like another word for packing material. For example, a couple days ago I heard a guy on WEEI, my fave sports station in Boston, yell “Coming up! But its common parlance now.
Pinterest: A Tool To Curate Relevant Visual Content for Your Audience
JANUARY 10, 2012
But if you want to be successful, you must curate and share relevant content. Pinterest is a small example of how the social web is evolving.
If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Content Strategy
JANUARY 14, 2013
Participants at FFL Training Doing Content Strategy Brainstorm. ContentThe LightBox Collaborative 2013 Editorial Calendar is here!
Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference
JANUARY 19, 2012
Robin Good , one of the best content curators on the planet, will join me via skype from Italy. ContentAnyone can send a link.
What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet?
JANUARY 30, 2012
Content Curation for Nonprofits. This area, content curation , is a social media competency that I’m focusing in my own learning and teaching.
From Content to Experience
JUNE 3, 2014
A number of years ago, I said that the problem for publishers was not going from text to content (as the saying goes), but from content to experience. And is this content aligned to that skill? One thing that might not be in the PDFs and PPTs are examples. So, create experiences, not content. design strategy
NTEN Webinar Reflections and Resources: The Unanticipated Benefits of Content Curation
JULY 13, 2012
The Unanticipated Benefits of Content Curation. They key point I wanted to make was that content curation is not social sharing. Conten
How To Make Content Creation More Efficient: Use An Idea Dashboard
JANUARY 29, 2013
But your content pipeline needs more than an editorial calendar. Ask: What existing content can be re-purposed for social channels?
IBM’s Lotusphere 2011 Highlights – People-Centric vs. Content-Centric by Louis Richardson
FEBRUARY 18, 2011
Welcome to the successful transformation from a content-centric organisation to a people-centric one! Not the content they produce.
How Many Social Channels Should Our Nonprofit Use?
NOVEMBER 10, 2014
For example, Instagram is more popular among the younger set (18-44). Content Content Curation Engagement Listening Research Studies
Scary Nonprofit Contests, Social Media Content, and Campaigns: Happy Halloween!
OCTOBER 31, 2013
Halloween offers a great hook for your nonprofit’s content strategy, a campaign theme , or special fundraiser. Happy Halloween!
Paid content needs REALLY BIG metadata
JULY 22, 2013
HBR.com has just put up a post of mine about some new guidelines for “paid content.” ” The guidelines come from the PR and marketing communications company Edelman, which creates and places paid content for its clients. and was hit by a particularly good example. I just read the current issue of Wired (Aug.)
Recent Social Media User Data: One Big Takeaway for Nonprofits
SEPTEMBER 23, 2015
consumers on their habits and preferences surrounding digital engagement, content, shopping, and services. Content Research Studies
MAY 29, 2009
The primary reasons for doing the eLearning Tour was that it is hard to see examples of what is being done by fellow eLearning professionals and get a sense of the patterns that exist. And while I believe that I gave a flavor of what's happening out there through the tour, my gut tells me that it would be helpful to capture more examples.