A disproportionate number of entrepreneurial companies are, indeed, small start-ups.  But the article then went on to define entrepreneurship as something that applies not only to new or small companies.  It defined the term as: “somebody who offers an innovative solution to a (frequently unrecognised) problem. 

Marketing and communications are essential when introducing a disruptive innovation in the marketplace, given the need to explain what the new initiative is all about to key constituencies including clients, analysts and reporters. The only way to satisfy their special needs is for them to do their own innovation and solve their own problems.