What Social Media Analytics Can’t Tell You About Your Audience
DECEMBER 9, 2014
Let’s dig in. The research revealed that social media users fall into three broad types: Lurkers post on social networks once a week or less.
SXSW: What Social Media Analytics and Data Can’t Tell You
MARCH 10, 2014
Please Retweet! Look at the friendly, smart and sexy people at #smdata panel! sxsw pic.twitter.com/VTGXGnD1Ww. The room was packed.
MAY 7, 2010
One of the best descriptions of facebook that I’ve seen (on a blog comment somewhere) was: CIA+McDonald’s=Facebook. This formula addresses the secret and intrusive aspect of Facebook…and draws attention to broad appeal and exceptional ease of use/access.
SEPTEMBER 14, 2010
Have I mentioned we’re hosting a conference in beautiful Banff on Learning Analytics in February 2011? Facebook/linkedin/TEL Europe group info supporting the conference can be found here. We’re trying to bring together the technical and the social/pedagogical aspects of learning analytics.
Three Analytics Tools to Gauge Your Social Audience’s Pulse
OCTOBER 31, 2012
Analytics tools like the ones described below are good for measuring actions and engagement. Want to know what makes your online audience tick?
How To Use Negative Feedback on Facebook To Improve Your Content Strategy
JANUARY 10, 2013
Facebook recently made a change to the EdgeRank Algorithm that increased the importance of Negative Feedback. Flickr Photo by Damian Devilla.
Making Facebook Groups Rock for Nonprofits – Guest Post by Miriam Brosseau
OCTOBER 7, 2011
Making Facebook Groups Rock – Guest Post by Miriam Brosseau. No one person “owns” a Facebook group. Photo by Laughing Squid.
Notes from Mari Smith Facebook Changes Webinar: Privacy Settings and A New Metric – People Talking About
OCTOBER 3, 2011
Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages.
Applying Avinash Kaushik’s Best Social Metrics Framework for the New Facebook Insights Data
OCTOBER 11, 2011
He also points to a Twitter analytics tool called “ Crowdbooster ” Facebook Insights: Overview of Changes. Hurray!”).
Who Owns Your Data?
DECEMBER 13, 2014
Despite the number of well-intentioned postings of declarations of data ownership I''ve seen on Facebook, it seems clear that if one posts items on a free internet services site page to share, that we may not be the only one sharing them.What about all those data left behind when we complete a transaction on Amazon? But do we, really?
Openness: Why learners should know about, and influence, how decisions are made about their learning
FEBRUARY 10, 2012
There’s a hacker mantra that you’ll hear a lot around Facebook offices: “Code wins arguments.”. Connect analytics strategies and tools: APIs.
UX Week 2010 – iPad apps, Information Visualization, Facebook, and more!
APRIL 5, 2010
So, everyone thinks this “Facebook thing will be big. We’ve asked Adam Mosseri from Facebook to discuss how they use massive amounts of analytics data to inform and drive design. Hooboy! The UX Week 2010 program is definitely heating up. Check out his collection of great YouTube videos. Sara Öhrvall. Ben Fry.
What’s in your social media measurement tool box and why?
NOVEMBER 17, 2011
Measurement tools or perhaps more accurately, social analytics tools collect that data. The challenge becomes figuring what data really matters.
Information: What am I missing?
MAY 30, 2011
sites, Diigo, central tools such as Disqus, Facebook Connect. Landing (Elgg), Twitter, Facebook. analytics techniques to visualize and. Google Analytics, Klout What am I missing? What can we do with information that I’ve overlooked? Possibilities. Description. Examples. Create, collaborate, and share. Dialogue.
Source Codes: The Most Useful Measurement Strategy You May Not Be Using
FEBRUARY 15, 2016
Email, Facebook, posting to listserves, your website, direct mail—the list goes on and on. and then text that describes what you want to track.
Social Media Is About Engagement With A Purpose and How To Measure It
MARCH 19, 2013
What are our best ads on Facebook? Should we invest in many social media platforms, or concentrate on Facebook? You have to hear it ring.
What I’ve learned in my first week of a dual-layer MOOC (DALMOOC)
OCTOBER 28, 2014
This last week we launched our open course on Data, Analytics, and Learning on edX. Learning transparently is an act of teaching.
Innovation in open online courses
OCTOBER 7, 2014
In a few weeks, our edX course Data, Analytics, and Learning (#DALMOOC https://www.edx.org/course/utarlingtonx/utarlingtonx-link5-10x-data-analytics-2186 ) will start. As such, learners will be encouraged to participate in roughly any space they would like: blogs, facebook, twitter, edX discussion forums, etc. Persistence. Adaptivity.
Activating Latent Knowledge Capacity
JULY 5, 2014
Last week, we wrapped up another successful Learning Analytics Summer Institute at Harvard. Since we were already in town, Dragan Gasevic and I were invited by edX to give a talk to their staff and member institutions (we are running a course on edX in fall on Data, Analytics, & Learning ). We aren’t connecting. approach.
Mark Surman on Open Eduction and the Open Internet
Stephen Downes: Half an Hour
APRIL 24, 2015
They may shift from selling textbooks to capturing analytics and selling data, but they're still winning. All errors are my own. It already is.
On marketing’s terminal addiction to personal data fracking and bad guesswork
JANUARY 10, 2015
times more likely than Laggards to incorporate unstructured data into analytical models” The pipes are called: Customer Sentiment. Later Zuckerberg discounted the remark as “just a sentence I said;” but to Facebook the only you that matters is the one they know. mail Metrics. Clickstream Data. PPC ( Pay Per Click ). SEO Data.
One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves
JULY 10, 2012
One technique I use to get insights from my social media data is to do an analytics Rorschach Test. Six Types of Visual Content.
Open as in commons, not garden
MARCH 15, 2013
Google Plus is probably next, as is Google Analytics. Once again, it’s time to put my money where my mouth is. OpenSource Technology
Let’s help Airbnb rebuild the bridge it just burned
MAY 28, 2013
Airbnb users can earn a “Verified ID” badge on their profile by providing their online identity (via existing Airbnb reviews, LinkedIn, or Facebook) and matching it to offline ID documentation, such as confirming personal information or scanning a photo ID. Why else would they need access to facebook or linked in. Really??
Top 10 eLearning Predictions 2011 #LCBQ
FEBRUARY 22, 2011
Learning Analytics 6. Analytics will be the buzzphrase of the year. It's been fun working with them and has definitely added a new spark.
#OEB14 - Does Data Corrupt Education
Stephen Downes: Half an Hour
DECEMBER 4, 2014
That will be supported by analytics. - the assessment process - most learning form you today does not happen in a classroom - analytics will take those experiences, match them to curricula, and give you credit for what you have done. Summary of a debate at Online Educa Berlin. Enjoy. Seriously? That''s point 2. That''s point 3.
Strata Conference Wrap Up: Big Data, Big Opportunities
FEBRUARY 21, 2011
It’s difficult to escape the growing attention being paid to data and analytics. Visualization: Gephi , tools within LinkedIn, Facebook.
What the ad biz needs is to exorcize direct marketing
OCTOBER 6, 2013
This presents a crisis not only for newspapers, magazines and television — but also, according to the stock market, for Facebook. It may be that all we have to do to reinvent traditional media, save Facebook, even make digital media a decent business, as well as move more merchandise, is bring back the copywriter. Michael is right.
Technology, Marketing and Storytelling
FEBRUARY 24, 2015
People expect to dive in, and companies as disparate as Disney, Facebook, and Burberry have been scrambling to oblige them.” .
7 Practical Tips for Engagement with a Higher Purpose On Social
JANUARY 8, 2014
You might also consider setting up a Facebook Group just for alumni and encourage them to share this information. pic.twitter.com/PXdIUl0IIQ.
Let’s name the crossover point
SEPTEMBER 28, 2012
We need big ways (storage, analytics, software, services) to deal with the accumulations. At the personal level we don’t yet have more than a few primitive means, relative to whatever it is that Google, Amazon, Facebook, the NSA and other big entities are doing. This is one reason there’s all this talk about Big Data.
Something weird is happening at Coursera
JULY 5, 2014
If Facebook randomly deleted people, it would cause angst. Given heightened concerns about ethics in social media and experimentation on users, MOOC providers and faculty need to be clear on any research and analytics being conducted. Both are problematic. A bit of background. MOOCs). Please do not question my integrity without facts.
How Many Social Channels Should Our Nonprofit Use?
NOVEMBER 10, 2014
” or variations “Is X social channel worth it for our organization?” There is a big difference between expectations and reality.
Emerging Asynchronous Conversation Models
JUNE 22, 2011
Quora is a Q&A site nicely integrated with Facebook that has done a good job providing a means to ask questions and get answers.
Finally, A Clear Shift in Attitudes About Measuring Social Media
OCTOBER 16, 2013
With shifting attitudes, the skills and will to get past hurdles in measurement follow. Books Conferences
Online Newspaper Software
Stephen Downes: Half an Hour
DECEMBER 4, 2011
Modules for facebook like and Disqus comments. Focus on subscription, scheduling, advertising and analytics. Drupal & Hosted Drupal Newspapers Running on Drupal This is a demo site showcasing newspapers running on Drupal, a popular open source content management system. Content organized into 'channels'. Major professional suite.
Two-Speed IT Architectures
NOVEMBER 9, 2015
I recently read an interesting McKinsey article, Organizing for digital acceleration: Making a two-speed IT operating model work. Recruit differently.
How and When Should Your Nonprofit Organization Invest in Mobile
OCTOBER 15, 2012
Analytics. For me, this Facebook conversation was an extraordinary learning experience. Social media. Websites. Mobile
The 2016 Look at the Future of Online Learning
Stephen Downes: Half an Hour
MARCH 4, 2016
Predictive analytics will grow in significance in terms of student retention and learner support. I did a double take when I read this, since I thought we were done with analytics, but the author assumed (I guess) that we need a whole second class of analytics, this time to predict what students will do. It's a beautiful thing.
MAY 4, 2012
From Selling You: Not Just on Facebook , by Haydn Shaughnessy in Forbes —. As an outsider, I can see it… Like Facebook, Pinterest and Instgram have valuations that are guesses about the future of advertising.Will they be the next great places to advertise as we shift to mobile? We shouldn’t but we do. Research