Trending Sources

What Social Media Analytics Can’t Tell You About Your Audience

Beth Kanter

Let’s dig in. The research revealed that social media users fall into three broad types: Lurkers post on social networks once a week or less.

SXSW: What Social Media Analytics and Data Can’t Tell You

Beth Kanter

Please Retweet! Look at the friendly, smart and sexy people at #smdata panel! sxsw pic.twitter.com/VTGXGnD1Ww. The room was packed.

More facebook

George Siemens

One of the best descriptions of facebook that I’ve seen (on a blog comment somewhere) was: CIA+McDonald’s=Facebook. This formula addresses the secret and intrusive aspect of Facebook…and draws attention to broad appeal and exceptional ease of use/access.

Learning Analytics

George Siemens

Have I mentioned we’re hosting a conference in beautiful Banff on Learning Analytics in February 2011? Facebook/linkedin/TEL Europe group info supporting the conference can be found here. We’re trying to bring together the technical and the social/pedagogical aspects of learning analytics.

Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth Kanter

Analytics tools like the ones described below are good for measuring actions and engagement. Want to know what makes your online audience tick?

How To Use Negative Feedback on Facebook To Improve Your Content Strategy

Beth Kanter

Facebook recently made a change to the EdgeRank Algorithm that increased the importance of Negative Feedback. Flickr Photo by Damian Devilla.

Making Facebook Groups Rock for Nonprofits – Guest Post by Miriam Brosseau

Beth Kanter

Making Facebook Groups Rock – Guest Post by Miriam Brosseau. No one person “owns” a Facebook group. Photo by Laughing Squid.

Notes from Mari Smith Facebook Changes Webinar: Privacy Settings and A New Metric – People Talking About

Beth Kanter

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages.

Applying Avinash Kaushik’s Best Social Metrics Framework for the New Facebook Insights Data

Beth Kanter

He also points to a Twitter analytics tool called “ Crowdbooster ” Facebook Insights:  Overview of Changes. Hurray!”).

Who Owns Your Data?

Ellen Wagner

Despite the number of well-intentioned postings of declarations of data ownership I''ve seen on Facebook, it seems clear that if one posts items on a free internet services site page to share, that we may not be the only one sharing them.What about all those data left behind when we complete a transaction on Amazon? But do we, really?

Openness: Why learners should know about, and influence, how decisions are made about their learning

George Siemens

There’s a hacker mantra that you’ll hear a lot around Facebook offices: “Code wins arguments.”. Connect analytics strategies and tools: APIs.

UX Week 2010 – iPad apps, Information Visualization, Facebook, and more!

Adaptive Path

So, everyone thinks this “Facebook&# thing will be big. We’ve asked Adam Mosseri from Facebook to discuss how they use massive amounts of analytics data to inform and drive design. Hooboy! The UX Week 2010 program is definitely heating up. Check out his collection of great YouTube videos. Sara Öhrvall. Ben Fry.

What’s in your social media measurement tool box and why?

Beth Kanter

Measurement tools or perhaps more accurately, social analytics tools collect that data.   The challenge becomes figuring what data really matters.

Information: What am I missing?

George Siemens

sites, Diigo, central tools such as Disqus, Facebook Connect. Landing (Elgg), Twitter, Facebook. analytics techniques to visualize and. Google Analytics, Klout What am I missing? What can we do with information that I’ve overlooked? Possibilities. Description. Examples. Create, collaborate, and share. Dialogue.

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Source Codes: The Most Useful Measurement Strategy You May Not Be Using

Beth Kanter

Email, Facebook, posting to listserves, your website, direct mail—the list goes on and on. and then text that describes what you want to track.

Social Media Is About Engagement With A Purpose and How To Measure It

Beth Kanter

What are our best ads on Facebook? Should we invest in many social media platforms, or concentrate on Facebook? You have to hear it ring.

What I’ve learned in my first week of a dual-layer MOOC (DALMOOC)

George Siemens

This last week we launched our open course on Data, Analytics, and Learning on edX. Learning transparently is an act of teaching.

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Innovation in open online courses

George Siemens

In a few weeks, our edX course Data, Analytics, and Learning (#DALMOOC https://www.edx.org/course/utarlingtonx/utarlingtonx-link5-10x-data-analytics-2186 ) will start. As such, learners will be encouraged to participate in roughly any space they would like: blogs, facebook, twitter, edX discussion forums, etc. Persistence. Adaptivity.

Activating Latent Knowledge Capacity

George Siemens

Last week, we wrapped up another successful Learning Analytics Summer Institute at Harvard. Since we were already in town, Dragan Gasevic and I were invited by edX to give a talk to their staff and member institutions (we are running a course on edX in fall on Data, Analytics, & Learning ). We aren’t connecting. approach.

Mark Surman on Open Eduction and the Open Internet

Stephen Downes: Half an Hour

They may shift from selling textbooks to capturing analytics and selling data, but they're still winning. All errors are my own. It already is.

On marketing’s terminal addiction to personal data fracking and bad guesswork

Doc Searls

times more likely than Laggards to incorporate unstructured data into analytical models” The pipes are called: Customer Sentiment. Later Zuckerberg discounted the remark as “just a sentence I said;” but to Facebook the only you that matters is the one they know. mail Metrics. Clickstream Data. PPC ( Pay Per Click ). SEO Data.

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One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves

Beth Kanter

One technique I use to get insights from my social media data is to do an analytics  Rorschach Test. Six Types of Visual Content.

Open as in commons, not garden

Harold Jarche

Google Plus is probably next, as is Google Analytics. Once again, it’s time to put my money where my mouth is. OpenSource Technology

Let’s help Airbnb rebuild the bridge it just burned

Doc Searls

Airbnb users can earn a “Verified ID” badge on their profile by providing their online identity (via existing Airbnb reviews, LinkedIn, or Facebook) and matching it to offline ID documentation, such as confirming personal information or scanning a photo ID. Why else would they need access to facebook or linked in. Really??

Top 10 eLearning Predictions 2011 #LCBQ

Tony Karrer

Learning Analytics 6. Analytics will be the buzzphrase of the year. It's been fun working with them and has definitely added a new spark.

#OEB14 - Does Data Corrupt Education

Stephen Downes: Half an Hour

That will be supported by analytics. - the assessment process - most learning form you today does not happen in a classroom - analytics will take those experiences, match them to curricula, and give you credit for what you have done. Summary of a debate at Online Educa Berlin. Enjoy. Seriously? That''s point 2. That''s point 3.

Strata Conference Wrap Up: Big Data, Big Opportunities

George Siemens

It’s difficult to escape the growing attention being paid to data and analytics. Visualization: Gephi , tools within LinkedIn, Facebook.

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What the ad biz needs is to exorcize direct marketing

Doc Searls

This presents a crisis not only for newspapers, magazines and television — but also, according to the stock market, for Facebook. It may be that all we have to do to reinvent traditional media, save Facebook, even make digital media a decent business, as well as move more merchandise, is bring back the copywriter. Michael is right.

Technology, Marketing and Storytelling

Irving Wladawsky-Berger

People expect to dive in, and companies as disparate as Disney, Facebook, and Burberry have been scrambling to oblige them.”  .

7 Practical Tips for Engagement with a Higher Purpose On Social

Beth Kanter

You might also consider setting up a Facebook Group just for alumni and encourage them to share this information. pic.twitter.com/PXdIUl0IIQ.

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Let’s name the crossover point

Doc Searls

We need big ways (storage, analytics, software, services) to deal with the accumulations. At the personal level we don’t yet have more than a few primitive means, relative to whatever it is that Google, Amazon, Facebook, the NSA and other big entities are doing. This is one reason there’s all this talk about Big Data.

Something weird is happening at Coursera

George Siemens

If Facebook randomly deleted people, it would cause angst. Given heightened concerns about ethics in social media and experimentation on users, MOOC providers and faculty need to be clear on any research and analytics being conducted. Both are problematic. A bit of background. MOOCs). Please do not question my integrity without facts.

How Many Social Channels Should Our Nonprofit Use?

Beth Kanter

” or variations “Is X social channel worth it for our organization?” There is a big difference between expectations and reality.

Emerging Asynchronous Conversation Models

Tony Karrer

Quora is a Q&A site nicely integrated with Facebook that has done a good job providing a means to ask questions and get answers.

Finally, A Clear Shift in Attitudes About Measuring Social Media

Beth Kanter

With shifting attitudes, the skills and will to get past hurdles in measurement follow. Books Conferences

Online Newspaper Software

Stephen Downes: Half an Hour

Modules for facebook like and Disqus comments. Focus on subscription, scheduling, advertising and analytics. Drupal & Hosted Drupal Newspapers Running on Drupal This is a demo site showcasing newspapers running on Drupal, a popular open source content management system. Content organized into 'channels'. Major professional suite.

Two-Speed IT Architectures

Irving Wladawsky-Berger

I recently read an interesting McKinsey article, Organizing for digital acceleration: Making a two-speed IT operating model work.  Recruit differently. 

How and When Should Your Nonprofit Organization Invest in Mobile

Beth Kanter

Analytics. For me, this Facebook conversation was an extraordinary learning experience. Social media. Websites. Mobile

The 2016 Look at the Future of Online Learning

Stephen Downes: Half an Hour

Predictive analytics will grow in significance in terms of student retention and learner support. I did a double take when I read this, since I thought we were done with analytics, but the author assumed (I guess) that we need a whole second class of analytics, this time to predict what students will do. It's a beautiful thing.

Book week

Doc Searls

From  Selling You: Not Just on Facebook , by  Haydn Shaughnessy  in  Forbes  —. As an outsider, I can see it… Like Facebook, Pinterest and Instgram have valuations that are guesses about the future of advertising.Will they be the next great places to advertise as we shift to mobile? We shouldn’t but we do. Research

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