Actions to take To navigate through this fundamental shift in marketing, CMOs will need to recognize that this is an organizational change challenge, something that most CMOs are not very comfortable in confronting. Marketing practices have only modestly changed to reflect that new reality. Dont Count On It. Or do they? Will they? MORE >>

Over the past couple of months, this theme has received a lot more attention, prompted in large part by the writings of Dion Hinchcliffe and by the discussions at two industry gatherings – SPARK/ MIX 06 and Software 2006. For commentary on Software 2006 and the Software 2006 Industry Report prepared by McKinsey & Co. Web 2.0 MORE >>

My only problem was that I didn't really have a way to change the class design significantly based on the result and I should have. so my focus could have been on richer information sharing" "Have a pre-class experience for those unfamiliar with the tools to learn more about them by having demonstrations or showing examples. MORE >>

As these changes play out, if media companies want to maintain scale and scope, they will need to build relationships with specific audience segments (and use the Internet to build relationships with individual members of the audience segments). As just one simple example, this is why singles gave way to albums in the music business. MORE >>

Professional, edited journalism will have a much higher signal-to-noise ratio than blogging; examples of sloppy, offensive, factually incorrect, or tedious writing will be abundant in the blogosphere. August 01, 2006 in Web | Permalink Comments Yes. Posted by: Jay Rosen | August 01, 2006 at 06:18 PM I agree entirely. Move on. MORE >>