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Is the online advertising bubble finally starting to pop?

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I started calling online advertising a bubble in 2008. And it ain’t happened yet. 90% of Google’s revenues come from advertising.

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Rethinking John Wanamaker

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He didn’t say it, but let’s look at why it’s wrong anyway. This is an improved edit of a post I made to a list I’m on. 401.).

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The Giant Zero

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The world of distance. Fort Lee is the New Jersey town where my father grew up. At the other end is Manhattan. Even today. Here, look it up.) sphere.

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The Internet deserves its proper noun

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The NYTimes   says the Mandarins of language are demoting the Internet to a common noun. It is to be just “internet” from now on. Reasons

Beyond ad blocking — the biggest boycott in human history

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According to Business Insider , ad blocking is now “approaching 200 million.” ” Calling it a boycott is my wife’s idea. I say she’s right. Sometimes, it can be a form of consumer activism.” ” Ad blocking didn’t happen in a vacuum. It had causes. Then they laugh at you. Then they fight you. advertisin

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Moron the IQ myth (pun intended)

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On Quora an anonymous somebody asked, My IQ is 131. Can I get into MIT? Yeah, it’s easy to call that a dumb question. You are not a score.

Nobody else owns our experiences

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Who Owns the Mobile Experience? is a report by Unlockd on mobile advertising in the U.K. To clarify the way toward an answer, the report adds, “mobile operators or advertisers?” ” The correct answer is neither. Nobody’s experience is “owned” by somebody else. But causing isn’t the same as owning.

The cash model of “customer experience”

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Here’s the handy thing about cash: it gives customers scale. It does that by working the same way for everybody, everywhere it’s accepted.

TV Viewers to Madison Avenue: Please quit driving drunk on digital

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That list is matched against each provider’s customer database and ads are served to the matching households. Make it opt-in. Time to sober up.

Separating advertising’s wheat and chaff

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Advertising used to be simple. You knew what it was, and where it came from. Advertising also wasn’t personal. Two reasons for that. Psychotic.

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If marketing listened to markets, they’d hear what ad blocking is telling them

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What follows is my comment (the first one!) under Confusion Reigns as Apple Puts the Spotlight on Mobile Ad Blocking , in AdAge. I’ve added some links. Marketers should be looking at what the market wants, and why. It’s a pain in the customer’s ass, or they wouldn’t be severing it. Is there still hope for that baby?

Help: why don’t images load in https?

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For some reason, many or most of the images in this blog don’t load in some browsers. Same goes for the ProjectVRM blog as well. Or so I gather.

How adtech, not ad blocking, breaks the social contract

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Let’s reset our thinking to what a user’s expectations are, when operating a browser and interacting with pages and sites. In my browser, when I visit a page, I am requesting that page. I am not requesting stuff other than that page itself. This was, and remains, what the  hypertext protocol  (http) provides. She’s a retired U.S. It all depends.

After Facebook fails

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Making the rounds is The Facebook Fallacy , a killer essay by Michael Wolff in MIT Technology Review. When I first wrote that, I said 2012. My God!

Edging toward the fully licensed world

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I own a lot of books and music CDs — enough to fill many shelves. Here’s just one: They are relatively uncomplicated possessions. Pretty clear.

We can all make TV. Now what?

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Look where Meerkat and Periscope point. mean, historically. They vector toward a future where anybody anywhere can send live video out to the glowing rectangles of the world. And it will get worse before it gets better. Stereo sound recording is coming. Binaural recording too. Next… 3D. Next… VR, or virtual reality. Hope they help.).

Earth to Mozilla: Come back home

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We need to find our soul and our spirit.” ” That spirit is embodied in the Mozilla Manifesto. Chrome’s too. Stop it. Own it.

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The Data Bubble redux

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It didn’t happen in 2010, but it will in 2016. More about that below the post. __. The tide turned today. Mark it: 31 July 2010. For now.

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Toward an ethics of influence

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Klein. Shortlink for the event:  [link]. And a caution: it’s a small room.). ” Totally knocked me out. Instead it was “contacts.”

Debugging adtech assumptions

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(The  original version of this post appeared in my Liveblog , on Fri, Sep 11, 2015.). Here goes —. Consumers are increasingly constructing their own digital “content cocoons.”. “Cocoon” is a vivid metaphor, and makes sense from the adtech point of view. So let’s be clear here. Privacy. There are no equivalents yet online. Correct.

TV 3.0

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We’re not watching any less TV. In fact, we’re watching more of it, on more different kinds of screens. Or neither? So here goes. It can’t.

Thoughts on privacy

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In  Here Is New York , E.B. White opens with this sentence: “On any person who desires such queer prizes, New York will bestow the gift of loneliness and the gift of privacy.” ” Sixty-four years have passed since White wrote that, and it still makes perfect sense to me, hunched behind a desk in a back room of a Manhattan apartment.

Why to avoid advertising as a business model

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I just ran across this item below , which ran almost fourteen years ago in my original blog , and think it’s worth re-running today. The characters have all changed, but the issues have not. In fact they are more present and worth debating than ever. — Doc. An Open Letter to Meg Whitman. Meg Whitman. President and CEO. October 2000. No way.

The slow sidelining of over-the-air radio

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You won’t find an AM radio in a Tesla Model X or in other electric cars, such as the BMW i3. One reason is that AM reception is wrecked by electrical noise — especially the kind computing things radiate. Another is that the best AM reception requires a whip antenna outside the car, which no car maker offers any more. share. share.

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How Apple will turn the Net’s top into TV’s bottom

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Apple TV (whatever it ends up being called) will kill cable. It will also give TV  new life in a new form. To name a few. They’re made for TV.

Take us to The Rivers

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News rivers were a brilliant idea in the first place. Perhaps, now that at least one high-profile publisher has embraced them, the rest might follow.

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Why fix a problem that doesn’t exist?

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We all know what this symbol means: Two people are not allowed to share an iPad. Just kidding. It means the lavatory in the airplane is occupied. Also that it can be used by persons of either gender. Which gender you are is of no concern to the airline. Or to the lavatory. Because it doesn’t matter. They’ve done that for a long time.

The Real Story of Send

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There are lots of other promotional side-trips like that one, along the way. What it doesn’t tell is the real story of email as we use it today.

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At last, Cluetrain’s time has come

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While The Cluetrain Manifesto is best known for its 95 theses (especially its first, “Markets are conversations”), the clue that matters most is this one, which runs above the whole list: we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it. But it failed. It failed.

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A New Data Deal, starting today

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There was a time when personal computer was an oxymoron: a contradiction in terms. That ended when personal computing got real in the ’80s. There was a time when personal networking , where every person has status, reach and power equal to that of corporations and governments, was unthinkable. That pie reached Earth in the ’00s.

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Let’s use the ‘No Track’ button we already have

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( Cross-posted from the ProjectVRM blog.). Ideally, they should match up evenly and produce good outcomes. And I still believe that. Ctrl-SHIFT. MyDex.

Yes, please meet the Chief Executive Customer

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Looks like IBM and I are in agreement. Last week the first image you saw at IBM’s site (at least here in the U.S.) ” She’s an individual.

Remembering Big Davy

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Live as if you were to die tomorrow. Learn as if you were to live forever. Mahatma Gandhi. I’m not sure if Gandhi actually said that. Somebody did. My best human chance of finding who said it — or at least of gaining a learned enlargement on the lesson — would have been David Sallis. One evening I saw that demonstrated at a bar in Silicon Valley.

How to rescue radio

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Radio used to be wireless audio on a broadcast band. That’s still the short version of  every dictionary definition. But now radio is streamed audio. And now Apple delivers the crowning blow, with this: This isn’t just the height of presumption on Apple’s part. But it’s actually worse for radio than it looks here.

If you hate Big Government, fight SOPA.

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Nobody who opposes Big Government and favors degregulation should favor the Stop Online Piracy Act, better known as SOPA , or H.R. While this isn’t a verbatim quote, it’s pretty close, because it has been burned in my mind ever since: “In the course of my work I have met with nearly every member of Congress. Now proceed.”

After Bitly’s fail

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Last night huge thunderstorms moved across New Hampshire, and later across Boston. extension in my Chrome browser. But then came a surprise. To what?

Broadband vs. Internet

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Is there a difference between the Internet and Broadband? If there isn’t, we’re at risk of losing the Internet as the carriers conspire to subordinate it to broadband, which is not the same thing. Except that the Net’s and the Web’s elements are not scarce. Their word for this Internet replacement is “broadband.”

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Aaron Swartz and Freedom

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Aaron Swartz’ funeral is today, and I can’t get him out of my mind. None of us who knew him ever will. That thing is freedom. Bookmark it.

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Why the new iPad screen is the future of display

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The iPad display won’t be the last Apple one to break out of the 1080p mold. So it looks like everything is settled, right? 1080p is 16×9.

Will Content Blocking push Apple into advertising’s wheat business?

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A couple weeks ago, I posted Separating advertising’s wheat and chaff , contrasting privacy-respecting brand advertising (the wheat) with privacy-offending tracking-based advertising (the chaff), better known in the industry as “adtech.” ” Apple pushes both, through its own advertising business, called iAd. Plain and simple.