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Is the online advertising bubble finally starting to pop?

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I started calling online advertising a bubble in 2008. And it ain’t happened yet. 90% of Google’s revenues come from advertising.

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The problem for people isn’t advertising, and the problem for advertising isn’t blocking. The problem for both is tracking.

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That’s because our apps and browsers are personal and private. So are the devices on which we use them. The Net has been free for the duration.

Rethinking John Wanamaker

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He didn’t say it, but let’s look at why it’s wrong anyway. This is an improved edit of a post I made to a list I’m on. 401.).

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The Giant Zero

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The world of distance. Fort Lee is the New Jersey town where my father grew up. At the other end is Manhattan. Even today. Here, look it up.) sphere.

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Uber’s pending sale of your personal data

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Uber has new terms for you : User Provided Content. Any User Content provided by you remains your property. The emphasis is mine. Interesting legal hack there: you own your data, but you license it to them, on terms that grant you nothing and grant them everything. Talk about a deal breaker. Here’s the prior (and still current) version.

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Apple’s content blocking is chemo for the cancer of adtech

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The tide of popular sentiment is turning against tracking-based advertising — and Apple knows it. That’s why they’re enabling “content blocking” in iOS 9 (the new mobile operating system that will soon go in your iPhone and iPad). ” This is aimed straight at tracking-based advertising, known in the trade as adtech.

Dear Adobe, Please buy Flickr

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This photo of Utah is the dozens of thousands I’ve put on Flickr. Since then it’s had ups and downs. volunteer Adobe.

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Moron the IQ myth (pun intended)

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On Quora an anonymous somebody asked, My IQ is 131. Can I get into MIT? Yeah, it’s easy to call that a dumb question. You are not a score.

TV Viewers to Madison Avenue: Please quit driving drunk on digital

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That list is matched against each provider’s customer database and ads are served to the matching households. Make it opt-in. Time to sober up.

Separating advertising’s wheat and chaff

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Advertising used to be simple. You knew what it was, and where it came from. Advertising also wasn’t personal. Two reasons for that. Psychotic.

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A few words about trust

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So i was on a panel at WebScience@10 in London ( @WebScienceTrust , #WebSci10 ), where the first question asked was, “What are two aspects of ‘trust and the Web’ that you think are most relevant/important at the moment?” ” My answer went something like this:::: 1) The Net is young, and the Web with it. And privacy is personal.

If marketing listened to markets, they’d hear what ad blocking is telling them

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What follows is my comment (the first one!) under Confusion Reigns as Apple Puts the Spotlight on Mobile Ad Blocking , in AdAge. I’ve added some links. Marketers should be looking at what the market wants, and why. It’s a pain in the customer’s ass, or they wouldn’t be severing it. Is there still hope for that baby?

Nobody else owns our experiences

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Who Owns the Mobile Experience? is a report by Unlockd on mobile advertising in the U.K. To clarify the way toward an answer, the report adds, “mobile operators or advertisers?” ” The correct answer is neither. Nobody’s experience is “owned” by somebody else. But causing isn’t the same as owning.

Apple is a clothing company

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Because the main things Apple makes are extensions of ourselves. That’s what our phones and laptops have become. Shirts, skirts and hats are stale too.

How adtech, not ad blocking, breaks the social contract

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Let’s reset our thinking to what a user’s expectations are, when operating a browser and interacting with pages and sites. In my browser, when I visit a page, I am requesting that page. I am not requesting stuff other than that page itself. This was, and remains, what the  hypertext protocol  (http) provides. She’s a retired U.S. It all depends.

The cash model of “customer experience”

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Here’s the handy thing about cash: it gives customers scale. It does that by working the same way for everybody, everywhere it’s accepted.

Help: why don’t images load in https?

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For some reason, many or most of the images in this blog don’t load in some browsers. Same goes for the ProjectVRM blog as well. Or so I gather.

After Facebook fails

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Making the rounds is The Facebook Fallacy , a killer essay by Michael Wolff in MIT Technology Review. When I first wrote that, I said 2012. My God!

Edging toward the fully licensed world

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I own a lot of books and music CDs — enough to fill many shelves. Here’s just one: They are relatively uncomplicated possessions. Pretty clear.

We can all make TV. Now what?

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Look where Meerkat and Periscope point. mean, historically. They vector toward a future where anybody anywhere can send live video out to the glowing rectangles of the world. And it will get worse before it gets better. Stereo sound recording is coming. Binaural recording too. Next… 3D. Next… VR, or virtual reality. Hope they help.).

Toward an ethics of influence

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Klein. Shortlink for the event:  [link]. And a caution: it’s a small room.). ” Totally knocked me out. Instead it was “contacts.”

Earth to Mozilla: Come back home

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We need to find our soul and our spirit.” ” That spirit is embodied in the Mozilla Manifesto. Chrome’s too. Stop it. Own it.

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TV 3.0

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We’re not watching any less TV. In fact, we’re watching more of it, on more different kinds of screens. Or neither? So here goes. It can’t.

Debugging adtech assumptions

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(The  original version of this post appeared in my Liveblog , on Fri, Sep 11, 2015.). Here goes —. Consumers are increasingly constructing their own digital “content cocoons.”. “Cocoon” is a vivid metaphor, and makes sense from the adtech point of view. So let’s be clear here. Privacy. There are no equivalents yet online. Correct.

Thoughts on privacy

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In  Here Is New York , E.B. White opens with this sentence: “On any person who desires such queer prizes, New York will bestow the gift of loneliness and the gift of privacy.” ” Sixty-four years have passed since White wrote that, and it still makes perfect sense to me, hunched behind a desk in a back room of a Manhattan apartment.

The Data Bubble redux

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It didn’t happen in 2010, but it will in 2016. More about that below the post. __. The tide turned today. Mark it: 31 July 2010. For now.

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Why to avoid advertising as a business model

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I just ran across this item below , which ran almost fourteen years ago in my original blog , and think it’s worth re-running today. The characters have all changed, but the issues have not. In fact they are more present and worth debating than ever. — Doc. An Open Letter to Meg Whitman. Meg Whitman. President and CEO. October 2000. No way.

How Apple will turn the Net’s top into TV’s bottom

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Apple TV (whatever it ends up being called) will kill cable. It will also give TV  new life in a new form. To name a few. They’re made for TV.

Take us to The Rivers

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News rivers were a brilliant idea in the first place. Perhaps, now that at least one high-profile publisher has embraced them, the rest might follow.

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The Real Story of Send

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There are lots of other promotional side-trips like that one, along the way. What it doesn’t tell is the real story of email as we use it today.

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A New Data Deal, starting today

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There was a time when personal computer was an oxymoron: a contradiction in terms. That ended when personal computing got real in the ’80s. There was a time when personal networking , where every person has status, reach and power equal to that of corporations and governments, was unthinkable. That pie reached Earth in the ’00s.

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The slow sidelining of over-the-air radio

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You won’t find an AM radio in a Tesla Model X or in other electric cars, such as the BMW i3. One reason is that AM reception is wrecked by electrical noise — especially the kind computing things radiate. Another is that the best AM reception requires a whip antenna outside the car, which no car maker offers any more. share. share.

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Let’s use the ‘No Track’ button we already have

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( Cross-posted from the ProjectVRM blog.). Ideally, they should match up evenly and produce good outcomes. And I still believe that. Ctrl-SHIFT. MyDex.

Yes, please meet the Chief Executive Customer

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Looks like IBM and I are in agreement. Last week the first image you saw at IBM’s site (at least here in the U.S.) ” She’s an individual.

At last, Cluetrain’s time has come

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While The Cluetrain Manifesto is best known for its 95 theses (especially its first, “Markets are conversations”), the clue that matters most is this one, which runs above the whole list: we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it. But it failed. It failed.

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Why fix a problem that doesn’t exist?

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We all know what this symbol means: Two people are not allowed to share an iPad. Just kidding. It means the lavatory in the airplane is occupied. Also that it can be used by persons of either gender. Which gender you are is of no concern to the airline. Or to the lavatory. Because it doesn’t matter. They’ve done that for a long time.

How to rescue radio

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Radio used to be wireless audio on a broadcast band. That’s still the short version of  every dictionary definition. But now radio is streamed audio. And now Apple delivers the crowning blow, with this: This isn’t just the height of presumption on Apple’s part. But it’s actually worse for radio than it looks here.

Remembering Big Davy

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Live as if you were to die tomorrow. Learn as if you were to live forever. Mahatma Gandhi. I’m not sure if Gandhi actually said that. Somebody did. My best human chance of finding who said it — or at least of gaining a learned enlargement on the lesson — would have been David Sallis. One evening I saw that demonstrated at a bar in Silicon Valley.

If you hate Big Government, fight SOPA.

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Nobody who opposes Big Government and favors degregulation should favor the Stop Online Piracy Act, better known as SOPA , or H.R. While this isn’t a verbatim quote, it’s pretty close, because it has been burned in my mind ever since: “In the course of my work I have met with nearly every member of Congress. Now proceed.”

After Bitly’s fail

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Last night huge thunderstorms moved across New Hampshire, and later across Boston. extension in my Chrome browser. But then came a surprise. To what?