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How True Advertising Can Save Journalism From Drowning in a Sea of Content

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Journalism is in a world of hurt because it has been marginalized by a new business model that requires maximizing “content” instead.

Is the online advertising bubble finally starting to pop?

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I started calling online advertising a bubble in 2008. I made “ The Advertising Bubble” a chapter in The Intention Economy in 2012.

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The problem for people isn’t advertising, and the problem for advertising isn’t blocking. The problem for both is tracking.

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That’s because our apps and browsers are personal and private. So are the devices on which we use them. Simple as that. (HT More at New Clues.).

Rethinking John Wanamaker

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He didn’t say it, but let’s look at why it’s wrong anyway. This is an improved edit of a post I made to a list I’m on. 401.).

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The Giant Zero

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The world of distance. Fort Lee is the New Jersey town where my father grew up. At the other end is Manhattan. Even today. Here, look it up.) A sphere.

Cost 112

The Internet deserves its proper noun

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The NYTimes says the Mandarins of language are demoting the Internet to a common noun. It is to be just “internet” from now on.

Dear Adobe, Please buy Flickr

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This photo of Utah is the dozens of thousands I’ve put on Flickr. Since then it’s had ups and downs. Me too. I volunteer Adobe.

Buy 89

Moron the IQ myth (pun intended)

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On Quora an anonymous somebody asked, My IQ is 131. Can I get into MIT? Yeah, it’s easy to call that a dumb question. You are not a score.

Separating advertising’s wheat and chaff

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Advertising used to be simple. You knew what it was, and where it came from. Advertising also wasn’t personal. Two reasons for that. Psychotic.

Jive 99

If marketing listened to markets, they’d hear what ad blocking is telling them

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What follows is my comment (the first one!) under Confusion Reigns as Apple Puts the Spotlight on Mobile Ad Blocking , in AdAge. I’ve added some links. Marketers should be looking at what the market wants, and why. It’s a pain in the customer’s ass, or they wouldn’t be severing it. is inaudible or ignored. Here’s one.

TV Viewers to Madison Avenue: Please quit driving drunk on digital

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That list is matched against each provider’s customer database and ads are served to the matching households. Make it opt-in. Time to sober up.

Uber’s pending sale of your personal data

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Uber has new terms for you : User Provided Content. Any User Content provided by you remains your property. The emphasis is mine. Interesting legal hack there: you own your data, but you license it to them, on terms that grant you nothing and grant them everything. Talk about a deal breaker. Here’s the prior (and still current) version.

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Nobody else owns our experiences

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Who Owns the Mobile Experience? is a report by Unlockd on mobile advertising in the U.K. To clarify the way toward an answer, the report adds, “mobile operators or advertisers?” ” The correct answer is neither. Nobody’s experience is “owned” by somebody else. But causing isn’t the same as owning.

Fake ad sources on Facebook

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They’re from [link] , and bait for a topic switch:to pitching a diet supplement called Alpha Fuel. But they’re fake. See here.

After Facebook fails

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Making the rounds is The Facebook Fallacy , a killer essay by Michael Wolff in MIT Technology Review. When I first wrote that, I said 2012. My God!

How adtech, not ad blocking, breaks the social contract

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Let’s reset our thinking to what a user’s expectations are, when operating a browser and interacting with pages and sites. In my browser, when I visit a page, I am requesting that page. I am not requesting stuff other than that page itself. This was, and remains, what the hypertext protocol (http) provides. She’s a retired U.S. It all depends.

Edging toward the fully licensed world

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I own a lot of books and music CDs — enough to fill many shelves. Here’s just one: They are relatively uncomplicated possessions. They are mine.

Help: why don’t images load in https?

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For some reason, many or most of the images in this blog don’t load in some browsers. Same goes for the ProjectVRM blog as well. Or so I gather.

We can all make TV. Now what?

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Look where Meerkat and Periscope point. I mean, historically. They vector toward a future where anybody anywhere can send live video out to the glowing rectangles of the world. And it will get worse before it gets better. Stereo sound recording is coming. Binaural recording too. Next… 3D. Next… VR, or virtual reality. Hope they help.).

The cash model of “customer experience”

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Here’s the handy thing about cash: it gives customers scale. It does that by working the same way for everybody, everywhere it’s accepted.

Apple is a clothing company

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Because the main things Apple makes are extensions of ourselves. That’s what our phones and laptops have become. Shirts, skirts and hats are stale too.

Earth to Mozilla: Come back home

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We need to find our soul and our spirit.” ” That spirit is embodied in the Mozilla Manifesto. Chrome’s too. Don’t add more tracking.

Jive 103

TV 3.0

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We’re not watching any less TV. In fact, we’re watching more of it, on more different kinds of screens. Or neither? TV 1.0: So here goes.

Thoughts on privacy

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In Here Is New York , E.B. White opens with this sentence: “On any person who desires such queer prizes, New York will bestow the gift of loneliness and the gift of privacy.” ” Sixty-four years have passed since White wrote that, and it still makes perfect sense to me, hunched behind a desk in a back room of a Manhattan apartment.

Toward an ethics of influence

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Klein. Shortlink for the event: [link]. And a caution: it’s a small room.). ” Totally knocked me out. Instead it was “contacts.”

Debugging adtech assumptions

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(The original version of this post appeared in my Liveblog , on Fri, Sep 11, 2015.). A note before we start: Most marketers are not involved in adtech and have a respectful regard for people and what they want out of relationships with the companies that serve them. Here goes —. So let’s be clear here. Privacy. It means they are compromised.

How Apple will turn the Net’s top into TV’s bottom

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Apple TV (whatever it ends up being called) will kill cable. It will also give TV new life in a new form. To name a few. They’re made for TV.

Take us to The Rivers

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News rivers were a brilliant idea in the first place. Perhaps, now that at least one high-profile publisher has embraced them, the rest might follow.

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Why to avoid advertising as a business model

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I just ran across this item below , which ran almost fourteen years ago in my original blog , and think it’s worth re-running today. The characters have all changed, but the issues have not. In fact they are more present and worth debating than ever. — An Open Letter to Meg Whitman. Meg Whitman. President and CEO. eBay. 7 October 2000. No way.

The Data Bubble redux

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It didn’t happen in 2010, but it will in 2016. This Post ran on my blog almost six years ago. More about that below the post. __. For now.

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The Real Story of Send

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There are lots of other promotional side-trips like that one, along the way. What it doesn’t tell is the real story of email as we use it today.

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A few words about trust

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So i was on a panel at WebScience@10 in London ( @WebScienceTrust , #WebSci10 ), where the first question asked was, “What are two aspects of ‘trust and the Web’ that you think are most relevant/important at the moment?” ” My answer went something like this:::: 1) The Net is young, and the Web with it. And privacy is personal.

Let’s use the ‘No Track’ button we already have

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( Cross-posted from the ProjectVRM blog.). Ideally, they should match up evenly and produce good outcomes. And I still believe that. Ctrl-SHIFT. MyDex.

A New Data Deal, starting today

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There was a time when personal computer was an oxymoron: a contradiction in terms. That ended when personal computing got real in the ’80s. There was a time when personal networking , where every person has status, reach and power equal to that of corporations and governments, was unthinkable. That pie reached Earth in the ’00s.

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Yes, please meet the Chief Executive Customer

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Looks like IBM and I are in agreement. Last week the first image you saw at IBM’s site (at least here in the U.S.) ” She’s an individual.

The slow sidelining of over-the-air radio

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You won’t find an AM radio in a Tesla Model X or in other electric cars, such as the BMW i3. One reason is that AM reception is wrecked by electrical noise — especially the kind computing things radiate. Another is that the best AM reception requires a whip antenna outside the car, which no car maker offers any more. share. share.

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How to rescue radio

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Radio used to be wireless audio on a broadcast band. That’s still the short version of every dictionary definition. But now radio is streamed audio. And now Apple delivers the crowning blow, with this: This isn’t just the height of presumption on Apple’s part. But it’s actually worse for radio than it looks here.

At last, Cluetrain’s time has come

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While The Cluetrain Manifesto is best known for its 95 theses (especially its first, “Markets are conversations”), the clue that matters most is this one, which runs above the whole list: we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it. But it failed. It failed.

Buy 59

If you hate Big Government, fight SOPA.

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Nobody who opposes Big Government and favors degregulation should favor the Stop Online Piracy Act, better known as SOPA , or H.R. A few years back, a former government official confidentially issued a warning to a small group I was part of, which favored some kind of lawmaking around technology. One is economics and the other is technology.

After Bitly’s fail

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Last night huge thunderstorms moved across New Hampshire, and later across Boston. So I thought I’d tweet that. extension in my Chrome browser.