How True Advertising Can Save Journalism From Drowning in a Sea of Content
JANUARY 26, 2017
Journalism is in a world of hurt because it has been marginalized by a new business model that requires maximizing “content” instead.
Is the online advertising bubble finally starting to pop?
MAY 9, 2016
I started calling online advertising a bubble in 2008. And it ain’t happened yet. 90% of Google’s revenues come from advertising.
The problem for people isn’t advertising, and the problem for advertising isn’t blocking. The problem for both is tracking.
OCTOBER 21, 2016
That’s because our apps and browsers are personal and private. So are the devices on which we use them. The Net has been free for the duration.
Rethinking John Wanamaker
JANUARY 18, 2016
He didn’t say it, but let’s look at why it’s wrong anyway. This is an improved edit of a post I made to a list I’m on. 401.).
The Giant Zero
FEBRUARY 3, 2016
The world of distance. Fort Lee is the New Jersey town where my father grew up. At the other end is Manhattan. Even today. Here, look it up.) sphere.
Dear Adobe, Please buy Flickr
MAY 7, 2016
This photo of Utah is the dozens of thousands I’ve put on Flickr. Since then it’s had ups and downs. volunteer Adobe.
Moron the IQ myth (pun intended)
DECEMBER 19, 2015
On Quora an anonymous somebody asked, My IQ is 131. Can I get into MIT? Yeah, it’s easy to call that a dumb question. You are not a score.
Separating advertising’s wheat and chaff
AUGUST 12, 2015
Advertising used to be simple. You knew what it was, and where it came from. Advertising also wasn’t personal. Two reasons for that. Psychotic.
If marketing listened to markets, they’d hear what ad blocking is telling them
SEPTEMBER 8, 2015
What follows is my comment (the first one!) under Confusion Reigns as Apple Puts the Spotlight on Mobile Ad Blocking , in AdAge. I’ve added some links. Marketers should be looking at what the market wants, and why. It’s a pain in the customer’s ass, or they wouldn’t be severing it. Is there still hope for that baby?
Uber’s pending sale of your personal data
NOVEMBER 20, 2016
Uber has new terms for you : User Provided Content. Any User Content provided by you remains your property. The emphasis is mine. Interesting legal hack there: you own your data, but you license it to them, on terms that grant you nothing and grant them everything. Talk about a deal breaker. Here’s the prior (and still current) version.
TV Viewers to Madison Avenue: Please quit driving drunk on digital
APRIL 14, 2016
That list is matched against each provider’s customer database and ads are served to the matching households. Make it opt-in. Time to sober up.
Fake ad sources on Facebook
NOVEMBER 12, 2016
They’re from [link] , and bait for a topic switch:to pitching a diet supplement called Alpha Fuel. But they’re fake. See here.
Nobody else owns our experiences
AUGUST 3, 2016
Who Owns the Mobile Experience? is a report by Unlockd on mobile advertising in the U.K. To clarify the way toward an answer, the report adds, “mobile operators or advertisers?” ” The correct answer is neither. Nobody’s experience is “owned” by somebody else. But causing isn’t the same as owning.
After Facebook fails
MAY 23, 2012
Making the rounds is The Facebook Fallacy , a killer essay by Michael Wolff in MIT Technology Review. When I first wrote that, I said 2012. My God!
How adtech, not ad blocking, breaks the social contract
SEPTEMBER 23, 2015
Let’s reset our thinking to what a user’s expectations are, when operating a browser and interacting with pages and sites. In my browser, when I visit a page, I am requesting that page. I am not requesting stuff other than that page itself. This was, and remains, what the hypertext protocol (http) provides. She’s a retired U.S. It all depends.
Edging toward the fully licensed world
FEBRUARY 29, 2012
I own a lot of books and music CDs — enough to fill many shelves. Here’s just one: They are relatively uncomplicated possessions. Pretty clear.
Help: why don’t images load in https?
MAY 14, 2016
For some reason, many or most of the images in this blog don’t load in some browsers. Same goes for the ProjectVRM blog as well. Or so I gather.
Apple is a clothing company
SEPTEMBER 4, 2016
Because the main things Apple makes are extensions of ourselves. That’s what our phones and laptops have become. Shirts, skirts and hats are stale too.
The cash model of “customer experience”
AUGUST 17, 2016
Here’s the handy thing about cash: it gives customers scale. It does that by working the same way for everybody, everywhere it’s accepted.
We can all make TV. Now what?
MAY 31, 2015
Look where Meerkat and Periscope point. mean, historically. They vector toward a future where anybody anywhere can send live video out to the glowing rectangles of the world. And it will get worse before it gets better. Stereo sound recording is coming. Binaural recording too. Next… 3D. Next… VR, or virtual reality. Hope they help.).
Earth to Mozilla: Come back home
APRIL 12, 2014
We need to find our soul and our spirit.” ” That spirit is embodied in the Mozilla Manifesto. Chrome’s too. Stop it. Own it.
APRIL 24, 2013
We’re not watching any less TV. In fact, we’re watching more of it, on more different kinds of screens. Or neither? So here goes. It can’t.
Toward an ethics of influence
MAY 1, 2016
Klein. Shortlink for the event: [link]. And a caution: it’s a small room.). ” Totally knocked me out. Instead it was “contacts.”
Thoughts on privacy
AUGUST 31, 2013
In Here Is New York , E.B. White opens with this sentence: “On any person who desires such queer prizes, New York will bestow the gift of loneliness and the gift of privacy.” ” Sixty-four years have passed since White wrote that, and it still makes perfect sense to me, hunched behind a desk in a back room of a Manhattan apartment.
Debugging adtech assumptions
SEPTEMBER 18, 2015
(The original version of this post appeared in my Liveblog , on Fri, Sep 11, 2015.). Here goes —. Consumers are increasingly constructing their own digital “content cocoons.”. “Cocoon” is a vivid metaphor, and makes sense from the adtech point of view. So let’s be clear here. Privacy. There are no equivalents yet online. Correct.
A few words about trust
NOVEMBER 29, 2016
So i was on a panel at WebScience@10 in London ( @WebScienceTrust , #WebSci10 ), where the first question asked was, “What are two aspects of ‘trust and the Web’ that you think are most relevant/important at the moment?” ” My answer went something like this:::: 1) The Net is young, and the Web with it. And privacy is personal.
The Data Bubble redux
APRIL 9, 2016
It didn’t happen in 2010, but it will in 2016. More about that below the post. __. The tide turned today. Mark it: 31 July 2010. For now.
How Apple will turn the Net’s top into TV’s bottom
JUNE 6, 2012
Apple TV (whatever it ends up being called) will kill cable. It will also give TV new life in a new form. To name a few. They’re made for TV.
Why to avoid advertising as a business model
JUNE 15, 2014
I just ran across this item below , which ran almost fourteen years ago in my original blog , and think it’s worth re-running today. The characters have all changed, but the issues have not. In fact they are more present and worth debating than ever. — Doc. An Open Letter to Meg Whitman. Meg Whitman. President and CEO. October 2000. No way.
Take us to The Rivers
MAY 7, 2012
News rivers were a brilliant idea in the first place. Perhaps, now that at least one high-profile publisher has embraced them, the rest might follow.
The Real Story of Send
MAY 19, 2012
There are lots of other promotional side-trips like that one, along the way. What it doesn’t tell is the real story of email as we use it today.
Let’s use the ‘No Track’ button we already have
FEBRUARY 23, 2012
( Cross-posted from the ProjectVRM blog.). Ideally, they should match up evenly and produce good outcomes. And I still believe that. Ctrl-SHIFT. MyDex.
A New Data Deal, starting today
JUNE 23, 2014
There was a time when personal computer was an oxymoron: a contradiction in terms. That ended when personal computing got real in the ’80s. There was a time when personal networking , where every person has status, reach and power equal to that of corporations and governments, was unthinkable. That pie reached Earth in the ’00s.
Yes, please meet the Chief Executive Customer
JUNE 19, 2012
Looks like IBM and I are in agreement. Last week the first image you saw at IBM’s site (at least here in the U.S.) ” She’s an individual.
The slow sidelining of over-the-air radio
JANUARY 5, 2016
You won’t find an AM radio in a Tesla Model X or in other electric cars, such as the BMW i3. One reason is that AM reception is wrecked by electrical noise — especially the kind computing things radiate. Another is that the best AM reception requires a whip antenna outside the car, which no car maker offers any more. share. share.
At last, Cluetrain’s time has come
DECEMBER 5, 2015
While The Cluetrain Manifesto is best known for its 95 theses (especially its first, “Markets are conversations”), the clue that matters most is this one, which runs above the whole list: we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it. But it failed. It failed.
How to rescue radio
NOVEMBER 30, 2013
Radio used to be wireless audio on a broadcast band. That’s still the short version of every dictionary definition. But now radio is streamed audio. And now Apple delivers the crowning blow, with this: This isn’t just the height of presumption on Apple’s part. But it’s actually worse for radio than it looks here.
If you hate Big Government, fight SOPA.
DECEMBER 17, 2011
Nobody who opposes Big Government and favors degregulation should favor the Stop Online Piracy Act, better known as SOPA , or H.R. While this isn’t a verbatim quote, it’s pretty close, because it has been burned in my mind ever since: “In the course of my work I have met with nearly every member of Congress. Now proceed.”
After Bitly’s fail
MAY 30, 2012
Last night huge thunderstorms moved across New Hampshire, and later across Boston. extension in my Chrome browser. But then came a surprise. To what?
Why fix a problem that doesn’t exist?
MAY 9, 2016
We all know what this symbol means: Two people are not allowed to share an iPad. Just kidding. It means the lavatory in the airplane is occupied. Also that it can be used by persons of either gender. Which gender you are is of no concern to the airline. Or to the lavatory. Because it doesn’t matter. They’ve done that for a long time.